How To Ensure Performance Tracking Matches Goals
It’s essential to track SEO performance to understand what activities are useful and which are not. However, there are multiple reasons why it’s difficult to accurately estimate the ROI (return…
Is Fresh Content A Google Ranking Factor?
As with most updates in Google’s history, search industry rumors spread quickly about how to “game” the system. “Freshness” is a common theme among Google updates, spanning over a decade.…
How To Curate Content For Local SEO
Content curation is defined as gathering and sharing existing information that is relevant, high-quality and valuable. For curation, you don’t create the content yourself, unlike content creation, where it’s ultimately…
Ex-Googler Answers Why Google Search is Getting Worse
An ex-Googler named Marissa Mayer appeared on the Freakonomics podcast to discuss the topic of whether Google is getting worse. Mayer suggested that asking why Google Search is getting worse…
Social Media Content Strategy: From Start To Finish
A social media content strategy is like a map and a guidebook rolled into one. It’s an essential document that tells you how to get from point A to point…
Google: HTTP/3 Doesn’t Impact SEO
Google Search Advocate John Mueller debunks a theory that the faster speed of HTTP/3 can directly impact a website’s SEO. This topic is addressed during the November 2022 edition of…
Google is More Hesitant To Send Users Out Into The Web
Ex-Googler Marissa Mayer in a podcast on the topic of why Google search is so bad explained that it wasn’t Google that was bad it was the Internet. Then she…
How To Improve SEO: Strategies To Try First
So many factors impact SEO performance that there are countless different threads to be pulled on. How do you know where to focus your time and effort to significantly impact…
10 Remarketing Lists To Boost PPC Performance
Remarketing lists are a powerful tool for all Google Ads campaign types – but specifically for Google Search ads. With the looming, inevitable privacy updates coming to advertising, remarketing lists…
12 Powerful Email Marketing Tips You Need to Know
There is no doubt that email marketing is effective. But how many times have you sat down to begin an email marketing project and immediately felt overwhelmed? Sometimes, it’s hard…
Biggest Challenges Facing SEO In 2023
When you’re preparing your strategy for next year, it’s vital to plan for potential upsets and challenges ahead. This year, SEO practitioners overcame challenges posed by a lack of resources,…
November Google SEO Office Hours | Google Search Central Blog | Google Developers
Tuesday, November 29, 2022 Thanks to everyone who submitted questions for the November edition of the Google SEO office hours! In this episode, you’ll hear answers from folks on the…
Image Optimization: Perfecting Your eCommerce SEO Strategy
A picture paints a thousand words. It goes without saying that images are essential to the success of an eCommerce website. They are the only way that your customers get…
Microsoft Makes 3 Predictions For PPC Trends In The New Year
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly. According to a global study run by…
Local Pack Header Specificity Vanishes while Local Packs Downtrend
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In July of this year, Dr.…
How To Do It The Right Way
For the longest time, the most frequent question I was asked was, “How do we reach millennials with marketing?” Now, the wheels are turning, and the primary goal of many…
How To Choose The Best Rank Tracker For Your SEO Needs
7 Key Questions To Ask When Assessing Your SEO Business Needs To make your SEO tool search even more practical, here are some more guiding questions to ask your SEO…
Why Are The Number Of Indexed Pages Different From Google?
Today’s Ask An SEO question comes from Kayle from Cape Town, who asks: Google shows 314 of my web sites pages are indexed, but Ahrefs only shows 260 internal pages…
Elon Musk Shares Vision For “Twitter 2.0”
Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” which includes longform tweets, encrypted DMs, user-to-user payments, and more. In a series of…
Twitter Rolls Out 3 New Ways To Advertise
Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites. Twitter’s new ad products include: Website Conversions Optimization Dynamic Product Ads…
Google Tag Manager: A GA4 Beginners Guide
Learning a new skill, like Google Analytics 4, is intimidating. Add to this the fact that there’s a looming deadline, and you can’t afford to be dragging your feet on…
What Does Chip-Making Demand Tell Us About Search Demand?
While so many elements of product demand have fluctuated since the pandemic in 2020, one of the more significant known issues has been mobile chip demand If you’re unsure of…
SEO Salaries 2022 Industry Growth But New SEOs Struggle To Find Their Feet
SEO salaries reported for 2022 reflects growth in SEO as a profession. The survey responses indicate that more than half who filled out the survey are new to digital marketing.…
4 Common Mistakes E-commerce Websites Make Using JavaScript
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Despite the resources they can invest…
A Simple (But Complete) SEO Tutorial for Beginners in 7 Steps
Starting with SEO can be overwhelming—many technical terms, checklists of tens of tasks to do, learning resources contradicting each other, and the list goes on. I remember when I got…
How To Write Great SEO Titles
A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it for SEO? I’ve always…
8 Secrets From Popular Blogs
How do you get more traffic to your blog or website? There are plenty of ways to increase web traffic, but some methods are better than others. If you look…
What Is Search Forecasting And Why Is It Important?
Digital marketing is about blending art and science, merging creative ideas with actionable, trackable steps. But before tweaking your on-page content or restructuring your website, you need to know what’s…
7 Ways To Use Google Trends For SEO & Content Marketing
Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and…
Is Domain Name A Google Ranking Factor?
Remember the early days of the internet? You could spend all day chatting with your friends on AOL messenger while you played solitaire on Yahoo games. And then your mom…