SEO news from around the world
E-A-T (Expertise, Authoritativeness, Trustworthiness) was first mentioned in 2014 when Google added it to their Search Quality Rater (SQR) Guidelines, which provide instructions to their “Quality Evaluators” on how to…
With the advent of AI-powered language models like ChatGPT, how well you write prompts determines the quality of the results you get from the tool. You can instruct ChatGPT to…
Affiliate marketing and blogging go together like cookies and milk—they’re made for each other. I’ve been monetizing my blogs with affiliate marketing for over 10 years and even recently sold…
Developing a successful search strategy requires a multi-channel, holistic approach. If your organization is running paid and organic search programs independently, you could be missing out on major growth opportunities.…
Chrome announced that it will soon transition the Chrome browser away from the lock icon that signals a secure HTTPS connection and introduce a more neutral icon that they believe…
A recent discussion on the r/BigSEO forum on Reddit revealed some confusion surrounding Google’s treatment of WebP images when it comes to indexing. John Mueller, a Google Search Advocate, weighed…
YouTube has updated its re-application policies for the YouTube Partner Program (YPP). The YPP program allows eligible content creators to monetize their videos through ads, subscriptions, and other revenue streams…
AI pioneer Geoffrey Hinton, known for his revolutionary work in deep learning and neural network research, has recently voiced his concerns regarding the rapid advancements in AI and the potential…
Doing business in the modern era isn’t quite as challenging as in previous years. As much as competition rates continue to soar, businesses can attain an added advantage through a…
One of my favorite questions for new professional acquaintances is, “What’s your favorite innovation from the past six months, and why?” I like this question for a few reasons: It…
Content is still king for online businesses. Want to rank on Google? You need content. Want social media followers? More content. I’ve personally published thousands of articles across dozens of…
John Mueller, a Google Search Advocate, recently engaged in a candid discussion on the r/BigSEO subreddit, addressing questions on various SEO tactics and offering advice for aspiring digital marketers. Mueller…
Google has unveiled new advertising capabilities for YouTube Shorts at the IAB NewFronts event this week, paving the way for brands to integrate with trending short-form videos more seamlessly. Expanding…
Brave Search, the offspring of the privacy-focused browser Brave, has announced a significant leap forward in its evolution. It now boasts complete independence from other search engines, a remarkable achievement…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If there is poor quality information being served…
For years, Google has been the main focus of most websites’ search marketing efforts. In fact, when it comes to search engine optimization, most companies only think of Google. It…
The WPCode – Insert Headers and Footers + Custom Code Snippets WordPress plugin, with over a million installations, was discovered to have a vulnerability that could allow the attacker to…
Jetpack announced that the auto-share feature of the social part of the plugin will cease to work for Twitter, blaming last minute changes by Twitter and an inability to come…