The MozCon 2023 Final Agenda Has Touched Down!
It’s hard to believe that this year’s MozCon is less than two months away, and we couldn’t be more excited to dive into the future of search from our brand…
AI Copywriting (Tools to Improve Efficiency)
AI copywriting has become popular quickly, but which tools should you use to increase the efficiency of your copywriting efforts? I’ve tested many different AI tools. And in my opinion,…
Why Isn’t My Homepage Indexed? Google Explains
Google’s Search Relations team, consisting of experts Martin Splitt, John Mueller, and Gary Illyes, share insights into why a website’s homepage may not be indexed on their latest episode of…
How To Use ChatGPT Plugins For Work
Thanks to the continuous growth of the ChatGPT plugin store, there are always new ways to utilize ChatGPT and AI at work. But how do you get the most out…
How to Create Kick-Ass Local Landing Pages — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Learn all about how to create kick-ass local…
Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]
Strategies for Effective Implementation and Business Growth ChatGPT and other Large Language Models (LLMs) are seemingly everywhere, and it’s crucial to learn what’s possible with them while acknowledging their flaws.…
Microsoft Announces Platform Name Changes Amidst Market Acceleration
Microsoft recently announced numerous name changes to a handful of its platforms. Microsoft Ads has accelerated its digital footprint through big-name partnerships over the last few years. The platform name…
Fan Accounts Need Clear Labels
YouTube cracks down on impersonation. The company will require fan channels to identify themselves to avoid confusion and curb deception. YouTube will require fan accounts to identify themselves properly. Fan…
Creating a Social Media Strategy: A Guide for College Marketing Departments
In an era dominated by digital communication, crafting a well-rounded social media strategy is paramount for any organization seeking to expand its influence and reach. This principle applies even more…
How To Write Effective Goals With Examples
SMART goals are well-known for creating achievable and measurable business or personal objectives. In this article, we’ll look at what SMART goals stand for, why people use them to achieve…
How to Become a Better Writer (Beginnner’s Guide)
Becoming a better writer takes time. From pitching your idea to getting published—it’s a long process. But what are the best ways to become a better writer, and how can…
How To Search The Web With 40 ChatGPT Plugins
The ever-evolving landscape of artificial intelligence has taken yet another leap forward with the recent expansion of the ChatGPT plugin store. The store, known for offering a plethora of plugins…
LinkedIn Reveals AI Image Hunter That Catches Fake Profiles
LinkedIn has developed a new AI image detector that is claimed to be able to catch 99.6% of fake profile images, with a 1% false positive rate. According to anecdotal…
Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool
Microsoft announces the launch of Predictive Targeting, an artificial intelligence-powered advertising tool. The technology relies on machine learning to help advertisers reach new, receptive audiences and drive higher conversion rates.…
The Role of Content Marketing in SEO
The digital marketing world has undergone a true revolution, thanks to search engine optimization (SEO) and content marketing. The combination of SEO and content marketing is a perfect match that…
Enhancing SEO Content Writing With AI
Could AI content creation positively impact your SERP visibility? Ready to ramp up your content creation output and efficiently scale your strategy? AI content generators are here and ready to…
17 Of The Best Social Media Marketing Courses (Free & Paid)
Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently 860,000 vacancies for digital marketing specialists alone. And with more than…
How to Use PageSpeed Insights
PageSpeed Insights (PSI) is a tool provided by Google that analyzes a page’s performance and provides suggestions for improving its speed and user experience. PageSpeed Insights works by analyzing a…
5 Ways Marketers Are Using AI To Boost SEO & Content Marketing
When you compare what customers say they want to what your business offers – you might find a mismatch between the words you use to market your business versus the…
Google Analytics 4 Rolls Out New Conversion Attribution Settings
Google Analytics 4 administrators now have greater flexibility in how web conversions are attributed to marketing channels. Google recently added an “Attribution Settings” option to choose whether conversion credit is…
Google Search Console Adds INP To Core Web Vitals Report
Google is set to introduce Interaction to Next Paint (INP) issue reporting as a part of its Core Web Vitals report in Search Console. This development is a proactive step…
Google Ads Postpones Data-Driven Attribution Switch To Mid-July
Google announced that first click, linear, time decay, and position-based attribution models in Google Ads are going away in mid-July. Google states in an update to a previous announcement: “As…
Most Useful Links in Crowd Link-Building
In 2018, Google invented an artificial intelligence or AI-based spam-prevention system called SpamBrain; a system used for tracking down spammy links. A few years later, on December 14, 2022, it…
MozCon Field Guide: Exploring Summertime Seattle
MozCon 2023 is fast approaching (taking place August 7 & 8), and we here at Moz are so excited to see all the IRL and virtual attendees! As the event…
How To Make A Video Go Viral
By now, all SEO experts and digital marketers are familiar with the term “going viral.” Odds are fairly likely that you’ve been in a room when someone has asked a…
OpenAI Considers ‘App Store’ For ChatGPT
According to a report by The Information, OpenAI, the company behind ChatGPT, is considering creating a marketplace for AI models. This AI ‘app store’ would let companies buy and sell…
Meta Expands Reels Ads To Instagram, Tests AI Features
At an advertising conference this week, Meta unveiled innovative new features for Reels, its short-form video product. Businesses can soon run ads between Reels on Instagram, an option previously exclusive…
Massive Leak Of ChatGPT Credentials: Over 100,000 Accounts Affected
In a striking revelation, more than 100,000 OpenAI ChatGPT account credentials have surfaced on illicit dark web marketplaces within the span of a year, from June 2022 to May 2023.…
Are You Ready For The Ultimate Search Contest?
This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. With the rise of AI-powered tools, generative content, and large language models (LLMs), our…
Best Practices for On-Page SEO: Optimizing Your Website for Search Engines
In today’s era of the digital landscape, it is important to have a well-optimized website to draw in organic traffic. Also, it is essential for improving your online presence. One…