43 Best Subreddits For Marketing Professionals
Reddit is a social network comprised of smaller communities, also known as subreddits. Subreddits are created and moderated by Reddit users to focus on specific areas of interest. Reddit has…
Why OpenAI Expansion Of GPT-4 API Means Apps Will Become More Powerful
OpenAI announced expansion of availability of GPT-4 to all paying API users and the deprecation of older embeddings models. This change provides developers the ability to create even more powerful…
Code Interpreter Available For All ChatGPT Plus Users
OpenAI announced on Twitter that all ChatGPT Plus users will have access to Code Interpreter. Code Interpreter will be available to all ChatGPT Plus users over the next week. It…
On-Page vs Off-Page SEO: Know the Difference
In today’s digital landscape, having a solid understanding of search engine optimization (SEO) is essential for any website owner or digital marketer. SEO serves as the backbone of online visibility…
Google Clarifies Value-Based Bidding In Week-Long Social Series
Last week, Google Ads Liason answered common questions and misconceptions about value-based bidding. Ginny Marvin took to LinkedIn and Twitter platforms for a week-long series of posts explaining the ins…
Meta Begins Blocking Content From Canadian News Publishers
Major search and social platforms are playing hardball in response to Canada’s Online News Act. In a show of force, Meta, Facebook and Instagram’s parent company, locked Canadian users out…
How To Use ChatGPT To Be More Productive & Creative
ChatGPT can be a powerful creative tool when employed in the right way. Case in point: I asked ChatGPT to write an introduction for this article. Here’s what it gave…
How to Build a Full-Funnel Marketing Strategy (w/ Example)
Strategies involving full-funnel marketing and omnichannel marketing can be confusing. Many articles on the topic discuss complex KPIs and goal tracking. This guide keeps it simple. Rather than giving you…
Google Predicts £400 Billion Economic Boost From AI In UK
A new report commissioned by Google estimates that artificial intelligence technologies could add over £400 billion to the UK economy by 2030. The report, compiled by the consultancy Public First,…
Microsoft Launches Free AI Training With Professional Certificate
Microsoft and LinkedIn are taking steps to address the growing demand for AI skills in the workforce. Available through LinkedIn Learning, Microsoft is launching the AI Skills Initiative to provide…
20 Years of SEO & Search Engine Journal [Podcast]
The Journey from SEJ’s Infancy to Present Day It’s our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search…
The New Instagram App Raising Privacy Concerns Launches Early
Threads, an Instagram app for text-based messaging, expected to launch on the App Store on July 6, will now go live in a few hours, according to the official website…
15 Ways To Create High-Quality Contextual Backlinks That Actually Work in 2023
Imagine having a flood of targeted traffic flowing to your website, propelling your brand to new heights. Every business owner and blogger dreams of achieving that level of online success.…
How To Boost Revenue & Optimize For Offline Sales
Looking for ways to scale your Google Ads account and advance your strategy? Are you optimizing for offline actions, too, like calls and sales? On June 21, I moderated a…
How to Combat SERP Volatility
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Have you ever lost keyword rankings and felt…
Generative AI Integration SERPs And PPC Advertisers
There’s a major shift underway in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the…
Google Analytics Violates GDPR, Says Swedish Watchdog
The Swedish Authority for Privacy Protection (IMY) has cautioned companies against using Google Analytics due to surveillance risks posed by the U.S. government. The warning comes amid growing concerns over…
Twitter’s Google Rankings Plummet Following Actions By Elon Musk
According to multiple data analysis firms, Twitter is experiencing a significant decline in visibility on Google. Data from Sistrix shows that Twitter’s search visibility decreased by 32% in the United…
ChatGPT Disables ‘Browse With Bing’ Amid Legal Challenges
OpenAI, the AI company known for its chatbot ChatGPT, announced it’s temporarily turning off the ‘Browse with Bing’ feature due to content-related concerns. This feature was available to ChatGPT Plus…
How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO
It’s been a little over six months since Open AI launched ChatGPT and rang in the next age of AI. Since then: Google has introduced Search Generative Experience (or SGE),…
Ultimate Member WordPress Plugin Vulnerability Allows Full Site Takeover
Ultimate Member WordPress plugin vulnerability, with over 200,000 active installations is being actively exploited on unpatched WordPress sites. The vulnerability is said to require trivial effort to bypass security filters.…
How to Earn Trust & High-Quality Links
Have you ever received an email like this from a stranger? Hey {First Name}, Just came across your post about {x}. Great stuff! I just published a resource that will…
ChatGPT Creator Faces Multiple Lawsuits Over Copyright & Privacy Violations
OpenAI, the company that created ChatGPT, is facing a lawsuit claiming that OpenAI used copyrighted books without permission to train its AI systems. The lawsuit was filed in federal court…
Google Updates Privacy Policy To Collect Public Data For AI Training
Over the weekend, Google updated its privacy policy to allow the company to collect and analyze information people share online to train its AI models. Google says it will use…
Brand Controls For Search & Performance Max
As AI technology plays an increasingly significant role in advertising, Google recognizes that brands need more control over where their ads appear. To address that challenge, Google Ads is launching…
How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing?
When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to…
Google Ads Liason Addresses AI In AMA Session
A non-profit professional organization, Paid Search Association (PSA), hosted an “AMA” event with Google Ads liaison Ginny Marvin. The session via Slack allowed PSA members to ask Marvin anything related…
Why SEOs Need to Embrace AI
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It’s no question that the AI conversation has…
20 Resources For Google Analytics 4
Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begin shutting down Universal Analytics as we…
Google Ads Introduces New, Streamlined Design
Google Ads has introduced a revamped design for its Ads platform to enhance the accessibility and organization of data and tools. The following are highlights from the YouTube video of…