Google’s New Core Web Vitals Metric: How To Improve INP
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. What do you need to do to rank high on Google? The straightforward answer:…
Elon Musk Confirms Removal Of Context For Links In X Posts
According to information obtained by Fortune and confirmed by Elon Musk, X plans to remove headlines and descriptions generated when you share a link in a post. This is coming…
Google Podcast Sheds Light On Ranking Systems & Updates
In the most recent episode of Google’s podcast “Search Off the Record,” Search Liaison Danny Sullivan joins the show to discuss a timely topic. Coinciding with the rollout of Google’s…
OpenAI Lets Developers Customize GPT-3.5 Turbo With Fine-Tuning
OpenAI allows developers to customize GPT-3.5 Turbo through fine-tuning, improving performance on specialized tasks. Developers can now fine-tune GPT-3.5 Turbo to suit their needs. Fine-tuning trains models on…
Google Launches August 2023 Core Update
Google announced the launch of the August 2023 core update. The company stated that it will update its ranking release history page once the update’s rollout is complete. Google regularly…
Move Over Google Discovery Ads, Get Ready For Demand Gen Campaigns
Google confirmed that Discovery campaigns are officially being transitioned to the new Demand Gen campaign type. Google Ads liaison Ginny Marvin announced the news via Twitter and LinkedIn on 8/15.…
The Evolution of Voice Search: How To SEO Optimize Your Content for Voice Assistants
Once upon a time, I was trapped in the midst of a cooking catastrophe, hands smeared with dough, my cookbook buried under a pile of ingredients. I hollered out to…
Your SEO Skills Are More Valuable Than You Think!
If you’re a tech SEO, content producer, link builder, or general practitioner, your skills are more than just the SEO channel. So don’t let imposter syndrome or irrational fears about…
How To Keep Your Paid Search Campaigns Safe: Best Practices
This post was sponsored by BrandVerity. The opinions expressed in this article are the sponsor’s own.We all know that paid search campaigns are highly effective ways to drive traffic to…
Google AdsLiaison On Performance Max Brand Safety Controls
In a proactive move to clarify misunderstandings around brand safety controls and reporting in Performance Max, Google’s AdsLiaison took to X to provide a comprehensive breakdown of settings available to…
YouTube Announces Music Industry Partnership For Responsible AI
Artificial Intelligence (AI) is no longer a distant reality; it’s already here, shaping creativity, fueling new concepts, and transforming industries. So far, in 2023, YouTube videos on generative AI have…
How To Get More Sales: Multichannel Ecommerce Marketing Guide
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when…
What Is Threads, Instagram’s New App?
Threads is a text-based social media app created by Instagram to compete with X (formerly Twitter). The new social app was announced on July 5, 2023, and quickly surpassed 150…
Google Answers Question About The “Impact” Of ARTICLE Semantic HTML Element
Google’s John Mueller answered a question as to whether the “ARTICLE” semantic HTML element has an impact on Google Search. This is a good question because the use of semantic…
What Diners Write About Most: A Study of Restaurant Review Place Topics
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Marketing a restaurant? You already know what a…
Internal Links for SEO: An Actionable Guide
Internal links are to backlinks what Robin is to Batman—they’re crucial to SEO success yet receive little to none of the credit. In this guide, I’ll explain what internal links…
Is Google Collecting Children’s Data For Ads? New Report Sparks Concern
A new report accuses Google of serving targeted ads to children and harvesting their data, potentially violating federal privacy laws. The allegations cast doubt on Google’s previous promises to protect…
Google Answers If Noindex Is Okay For Altering Sitelinks
Google’s John Mueller answered a question in Reddit about whether it’s okay to no-index a webpage in order to keep it from being shown in the sitelinks. Sitelinks, which are…
Search Central Live is coming to India | Google Search Central Blog | Google for Developers
Thursday, August 17, 2023 With three Search Central Live events behind us this year, it’s time to announce the one we get asked about the most: Search Central India! We…
How To Drive Discoverability, Performance & Sales
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when…
Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this Whiteboard Friday, Jon discusses how to…
The Ultimate Guide to Content Pruning for SEO Success
As an experienced search engine optimization (SEO) practitioner, I’ve found that one of the most effective techniques to improve search engine rankings is content pruning. By removing irrelevant, outdated, or…
How To Track the Keywords Positions of Your Competitors?
The purpose of search engine optimization (SEO) efforts is not just to make Google think your website is reputable and well-optimized. Your main goal should be to be better than…
Social Media Image Size Guide For All Platforms (2023)
If you’re not using social media to grow your brand awareness, improve brand sentiment, and build a community of loyal followers, you should be. With more social platforms popping up…
Threads Adds Reposts To Profiles And Following Feed
Instagram is adding new Threads features to organize the growing volume of shared content. In separate updates from Instagram CEO, Adam Mosseri introduced new ways to find Reposts on Threads…
Google Answers Why A Site Doesn’t Rank Despite Good SEO
Google’s John Mueller answered the question of why a site with “good SEO” doesn’t rank, even when there’s low competition. His answer might seem controversial at first but his words…
5 Best Google Ads Alternatives To Diversify & Grow
It’s no secret the Google Ads platform has long dominated the online advertising marketing share. Google’s network is one of the best places for brands to get their products or…
Google Analytics 4 Rolls Out New User Data Export To BigQuery
Google has begun rolling out a new analytics feature allowing users to export audience data from Google Analytics 4 (GA4) to BigQuery. The new feature, User Data export, will create…
Amazon AI-Generated Customer Review Summaries: Pros & Cons
In a significant development that heralds a new era in online shopping, Amazon has begun to roll out artificial intelligence (AI)-generated customer review summaries for its products. These summaries aim…
Google Lets Businesses Add Social Media Links To Profiles
Google has introduced the ability for businesses to add social media profile links directly in their Google Business Profile. This new option enables companies to showcase their social media presence…