YouTube Implements New Linking Policy To Curb Spam
YouTube has announced new policies to fight spam and fraud on its platform. Beginning on August 31, 2023, links in YouTube Shorts comments and descriptions will slowly become unclickable. YouTube…
Automation in SEO: Streamlining Tasks and Boosting Efficiency
As any expert will tell you, search engine optimization (SEO) is complex and time-consuming. But what if there was a way to make the entire process simpler and more efficient?…
5 Reasons You Shouldn’t Use ChatGPT for Legal Website Content
There’s no doubt that ChatGPT has emerged as a powerful, ground-breaking tool for marketers and business owners around the world. In fact, ChatGPT has been heralded as one of the…
Over 67% of Domains Using Hreflang Have Issues (Study of 374,756 Domains)
We ran the largest hreflang study ever, nearly 10X larger than any other study. In total, we looked at issues on 374,756 different domains that used hreflang tags. Our findings…
Unlocking the Future of Tomorrow: MozCon 2023 Day Two Recap
Day two recap contributions written by Emilie Martin, Meghan Pahinui, Miriam Ellis, and Zach Edelstein. We’re back for more insights from day two, the final day of MozCon 2023! Day…
Google, Universal Music Reportedly Discuss AI-Generated Music
Google and Universal Music (and other music companies) may be in negotiations to license artists’ voices and melodies for songs generated by artificial intelligence (AI). This development, initially reported by…
NVIDIA Introduces AI Workbench For Enterprise Generative AI Models
NVIDIA hopes to open new doors for developing generative artificial intelligence (AI) models with AI Workbench. The enterprise toolkit is intended to make AI development more streamlined, efficient, and accessible.…
Google Answers If Semantic HTML Element Has An Impact
Google’s John Mueller, in an SEO Office Hours session, answered a question about whether the <article> semantic HTML element has an impact on Google. John answered the question directly but…
6 New Features In The Latest Threads App Update From Instagram
Explore new features in the latest Threads app update, including a list of your likes, rel=me support, and alt text for images. Instagram’s Threads has introduced six new features in…
Google Unveils New AI Tools To Help Advertisers This Holiday Season
With the holiday shopping season approaching, Google has announced several new features to help advertisers connect with customers and drive sales. Google is leaning into AI and machine learning to…
Google Downgrades Visibility of HowTo and FAQ Rich Results
Google officially announced that it is downgrading the visibility of two forms of rich results, the HowTo and the FAQ. The FAQ rich results will essentially be phased out for…
Pairing Analytics Goal Tracking With Client Expectations
As we have traversed from Universal Google Analytics to Google Analytics 4, many of us have been painstakingly transitioning tracking metrics to adhere to our new way of data analysis.…
Blast Off Into the Future: MozCon 2023 Day One Recap
Day one recap contributors were Emilie Martin, Vickie Wu, and Zach Edelstein. Today, we kicked off day one of MozCon 2023. That’s right – we’re back and better than ever!…
10 Ways to Cash In (+ Pros & Cons)
Every other day, a new blogger claims they are earning a full-time income from their blog. But how exactly do they do it? In this article, we will discuss 10…
How To Unlock SEO Success With Semrush’s New AI Content Tool
Simply enter details about your niche, and ContentShake will generate multiple topic ideas for you to choose from. Here’s how it works: Input a topic or keyword of your choice,…
Google Updates Performance Max Best Practices Guide
Google has updated its best practices guide for Performance Max campaigns to include new strategies tailored for retail marketers. The guide outlines how retailers can create and optimize Performance Max…
X Introduces New Brand Safety Features For Advertisers
X (formerly known as Twitter), seemingly focused on creating a more profitable environment for advertisers over the past nine months, introduced new brand safety features. These features could allow advertisers…
Google Releases Updated Holiday Advertising Playbook
Google has published an updated version of its annual holiday advertising best practices guide, offering marketers several new recommendations to help maximize results. The new guide highlights the growing role…
Changes to HowTo and FAQ rich results | Google Search Central Blog | Google for Developers
Tuesday, August 8, 2023 To provide a cleaner and more consistent search experience, we’re changing how some rich results types are shown in Google’s search results. In particular, we’re reducing…
How To Use Multilingual Localization To Extend Your Reach [Podcast]
Multilingual Mastery: Amplifying Your Business Reach Through Localization Have you wondered how to expand your business’ reach across different languages and cultures? Do you know what role multilingual and localized…
White-Label Marketing Services: Expect Continued Growth in 2023
The White label marketing industry continues to grow. According to Statista, the likelihood that businesses will outsource their creative needs is 47%. White-label marketing is expected to continue its growth…
Moz Launches Brand Authority Metric At MozCon
Moz introduced Brand Authority, a new metric designed to gauge online brand strength, at MozCon. This analytical tool could help companies evaluate the competitive landscape with a unique brand comparison…
A Guide To Enterprise-Level Migrations (100,000+ URLs)
An enterprise website migration is no small feat. We’re talking hundreds of thousands of URLs and years of SEO equity on the line. To pull it off without traffic loss,…
Conversion Tracking In PPC Campaigns
Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re denying ad platforms critical data,…
10 Skills Every SEO Pro Needs for Success
In the world of digital marketing, SEO is a vital skill set. But what exactly does it take to be a successful SEO pro? If you aspire to become an…
The Ultimate Guide To Boosting Local SEO For Clients Using AI
Drive business growth by offering an online brand and reputation intelligence platform that re-imagines customer connections through AI-powered deep listening, especially if you run an agency or are a reseller.…
What Is an SEO Score & How Do You Check Yours (For Free)
An SEO score is a metric given by an SEO tool to give you an idea about the health of your website regarding SEO. The exact meaning will differ depending…
Bing AI Celebrates 6 Months With New Features & User Stats
In six months since Bing and Edge’s reinvention, Microsoft reports staggering user engagement with over one billion Bing AI chats and 750 million images generated. Additionally, Edge has seen nine…
Introducing Brand Authority: Measuring the Unmeasurable
We all recognize the power of brands, but too often the value of brand building is reduced to hand-waving and wishful thinking. Today, Moz makes the power of brand measurable.…
Custom Instructions Included In Recent ChatGPT iOS App Update
OpenAI recently updated its official ChatGPT app, expanding access to Custom Instructions to iOS devices. Screenshot from ChatGPT iOS app, August 2023 Announced in July, the feature allows users to…