Free SEO Plan Template (With Video Walkthrough)
Ranking in Google is the same (or at least very similar) for everyone. That’s why it’s essential to have an SEO plan template you can use time and time again.…
Google Updates Core Web Vitals With Interaction To Next Paint (INP)
Google has announced that its new Interaction to Next Paint (INP) metric will officially replace First Input Delay (FID) as a Core Web Vital on March 12. INP measures when…
The Anatomy of a Well-Optimized Page
Product pages are where the final decision to purchase a product is made. By optimizing them for SEO (and adding a sprinkling of UX), you’ll increase the chances of attracting…
How Do I Optimize SEO Conversions On Non-Branded Search Terms?
This week’s Ask an SEO question comes from Arpit, who asks: “How do I optimize SEO conversions on non-branded search terms?” Great question! This one is all about meeting user…
Reclaim Backlinks + Free Google Apps Script
Most of our sequences have three emails: If we don’t hear from recipients after the entire sequence, we mark it in our database and find alternative people in the company…
Google’s Q4 2023 Earnings Reveal AI’s Growing Role In Search
Alphabet, the parent company of Google, announced its financial results for Q4 and the full year of 2023. Alphabet’s CEO, Sundar Pichai, was pleased with the company’s ongoing success. He…
SEO Data. Explained in 4 Minutes, 53 Seconds
Here’s a 5-minute, beginner-friendly introduction to each of them. Organic traffic data refers to how often people visit your website through unpaid search results. Key data How to get it…
Google Answers Question About Signals And Syndicated Content
Google’s John Mueller answered a question about what happens to the signals associated with syndicated content when Google chooses the partner as the canonical instead of the original content publisher.…
WordPress 6.4.3 Security Release Fixes Two Vulnerabilities
WordPress announced a security release version 6.4.3 as a response to two vulnerabilities discovered in WordPress plus 21 bug fixes. PHP File Upload Bypass The first patch is for a…
Can Make AI More Reliable
Google’s DeepMind published a research paper that proposes a way to train large language models so that they provide more reliable answers and are resistant against reward hacking, a step…
Use Money Keywords to Generate Revenue
Then, we graded our money keywords as 3s — these were the high-intent keywords where we could easily present Cognism as the answer to our buyers’ pain. An example is…
How Better Online Reputation Drives Revenue
Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer…
Sentence-Level Semantic Internal Links For SEO
Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even…
How To Uncover Your Expertise To Become A Journalist’s Source
A company can generate influential media exposure by turning internal expertise into media sources. I challenge you to use brand scoring, like count, content shares, or other vanity metrics when…
4 Reasons Why A Webpage Couldn’t Rank
Someone asked on Twitter why their articles aren’t ranking well and Google SearchLiaison surprised everyone with a mini site audit of things needing to be fixed. A person (@iambrandonsalt) tweeted…
A Complete Guide for Local SEO
One of the best local SEO strategies that any eligible local business can use to rank higher on Google and get local clients is to claim and optimize their Google…
Why Google SGE Is Stuck In Google Labs And What’s Next
Google Search Generative Experience (SGE) was set to expire as a Google Labs experiment at the end of 2023 but its time as an experiment was quietly extended, making it…
Google’s SEO Starter Guide Updates: Branding In, Keywords Out
In a recent episode of “Search Off the Record,” Google’s Search Relations team provided information about upcoming changes to Google’s SEO Starter Guide. The team, composed of John Mueller, Lizzie…
What You Should Know About LLMs
So, let’s start with the steps that they have to go through for ChatGPT, for example, to give you an answer to a question. Again, like search engines, they have…
About Those Google AI Search Quality Raters
There’s been a significant amount of speculation about the motives behind Google’s firing of Appen, the company that provides Search Quality Raters, with many expressing this may be the dawn…
7 Powerful Benefits of Using PPC Advertising
It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with…
Google’s SEO Starter Guide Set For A Major Update
Google’s SEO Starter Guide, a critical resource for search engine optimization professionals, is undergoing a significant revision. The impending update was announced on the latest episode of “Search Off The…
The Present and Future of Link Building OKRs: What Success Looks Like
I feel this article won’t be complete without mentioning my personal tips for setting up your OKRs. The thing is — OKRs are attractive. Our brains love tracking things and…
SEO Trends for 2024 | BrightEdge
SEO is a continuous process that needs regular attention and updates. It’s not just about keeping your content up to date with the latest search trends but also adapting to…
ChatGPT for SEO? You’re Using It Wrong.
Everyone in SEO uses ChatGPT. But even after all these months, I still see many folks using it wrong. Let’s explore three common mistakes and how you can fix them.…
51 Types of SEO. Did We Miss Any?
Get the week’s best marketing content Isn’t the web a wonderful place? You asked for types of SEO, and well, your wish is my command. Here are all SEO types…
Communicating Major Google Changes To C-Suite
As Google continues to release more updates, confirmed and unconfirmed, a broader range of business stakeholders are becoming more aware not only of the changes made by Google, but also…
We Published a Children’s Book. Here’s How to Get It.
The SEO industry is over 20 years old at this point. And it comes as no surprise that many of us are parents to little kids. I myself am a…
Why You Should Consider Semantic HTML For SEO
The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.…
Do Keywords Still Matter?
Are keywords still important today? Keywords – ranging from single words to complex phrases – are still instrumental in shaping website content to boost relevant organic search traffic and essential…