Google Ads Liaison Explains “Other” Search Terms Issue
An advertiser recently asked Ginny Marvin, the Google Ads Liaison, about an issue with seeing a high percentage of ad spend and conversions falling under “Other” search terms. Inquiry Into…
Meta Launches New Tools To Help Brands Fight IP Infringement
Meta has launched new tools and services to help brands protect their intellectual property and prevent unauthorized use. This includes an updated Brand Rights Protection suite to identify and take…
Breaking News: ‘PR Critical to SEO Success’ Is Not Breaking News
1. Choose the right story To be successful in using a PR approach to SEO, we have to change our approach to optimizing for consumer discovery across all channels. Social…
Better Search Replace WordPress Vulnerability Affects Up To +1 Million Sites
A critical severity vulnerability was discovered and patched in the Better Search Replace plugin for WordPress which has over 1 million active website installs. Successful attacks could lead to arbitrary…
Why Google May Rank AI-Generated Content Over Original News
A recent report from 404media.co alleged that “Google News is boosting sites that rip-off other outlets by using AI to rapidly churn out content.” While Danny Sullivan, Google’s SearchLiaison, offered…
Short Videos Are Redefining Marketing
A recent report from Munch analyzes the growing importance of short-form video marketing in 2024. As video content has become more prevalent on social media and advertising platforms, video marketing…
WordPress Releases Two Plugins For Speeding Up Webpages
The WordPress Core Performance Team released two plugins that speed up webpages with new technologies that pre-render URLs before a user clicks on a link and speeds up lazy-loaded images.…
Google Answers How To Trigger A Complete Re-Indexing
Google published a video about what to do get Google to automatically re-index an entire website. The answer to the question presumed that the context was a major change to…
Google Launches Gemini-Powered Search Ads To More Advertisers
Google has integrated its most advanced AI model, called Gemini, into the Google Ads platform to enhance advertising performance. According to Shashi Thakur, Vice President and General Manager of Google…
LinkedIn Retires Lookalike Audiences, Urges Shift To New Targeting
LinkedIn has announced it will discontinue its lookalike audiences feature starting February 29, 2024. According to a statement from LinkedIn, after February 2024, advertisers will no longer be able to…
The Smart Investor’s Guide to Buying a Website
Buying a website can help you reach a new audience, get a foothold in a new market, expand your business online, or earn “passive” income. It’s a similar, yet simpler,…
10 SEO Problems You Never Knew You Had – How To Solve Them
1. Manual Actions & Penalties By Google You may have been breaking Google’s guidelines or posting spammy and harmful content without realizing it. These things can incur a well-deserved manual…
Enterprise SEO Metrics & How to Report On Your Successes
Enterprise SEO metrics are key performance indicators (KPIs) used to measure the effectiveness of your SEO efforts. Monitoring these metrics helps you prove value and shows the success of your…
Google Launches AI-Powered Chrome Update
Google has rolled out a new update for its Chrome browser that brings in sophisticated AI and machine learning to make browsing smoother and safer. Personalized Browsing With Chrome M121…
What Belongs on Your Local Business’ About Page?
Key to the About Page Mockup 1. A <H1> tag that immediately addresses the customer Most of the About pages I’ve seen on local business websites simply have “About X…
WordPress File Manager Plugin Vulnerability Affects +1 Million Websites
A significant security vulnerability has been identified and patched in the widely used File Manager plugin for WordPress, affecting over 1 million websites. The vulnerability is rated 8.1 out of…
How To Leverage Expertise And Authority To Boost Your International Expansion
Included as a part of Google’s search quality rater guidelines is “E-E-A-T,” which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are evaluated using a mix of signals – not…
Meta Lets Users Separate Facebook & Instagram Accounts In Europe
Meta has announced a change in policy for users in Europe. The company plans to give users more options to control how they use Instagram and Facebook in countries that…
Headless SEO Explained + 6 Best Practices
Put simply, a headless content management system (CMS) separates a website’s content from its design and code. It functions differently from a traditional CMS, like WordPress, and therefore requires different…
8 Retention Strategies to Keep Your Best SEO Talent From Fleeing
Understanding that retention strategies are unique to each individual is the key to keeping your team intact. Tailor management to individual employees To effectively retain someone, you must first understand…
Setting The Goals For Social Media And Making Them SMART
In some cases, you might be consulting or advising a client and they’re having trouble determining what their goals are for social media. When you know you’re going to have…
Google Terminates Contract With Appen For Search Quality Raters
Appen announced that its services with Google will end on March 19, 2024. The company provided search engine evaluations/quality raters. Google terminated its contract with Appen, ending its services with…
Common Analytics Assumptions — Whiteboard Friday
And of course, last but not least, you probably saw this little bonus that I have down here. GA4 not set. This is a huge problem that people are seeing…
How To Prove That Your SEO Matters
Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO…
The Best SEO Conferences For 2024 (Virtual And In-Person)
The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference is arguably one of the best ways to…
How to Maximize Brand Visibility With Employee-Generated Content
This type of EGC highlights a strong company culture, celebrates existing employees, and attracts potential new hires. 2. Have a clear mission statement, brand values, and policies Embracing EGC means…
14 Ways to Improve Ecommerce Product Pages for SEO
For e-commerce websites, optimizing product pages is one of the most critical aspects of SEO. Optimized product pages enhance the user experience and rank better for long-tail search terms, which…
55 Instagram Statistics And Facts For 2024
Instagram is one of the top social media platforms in the world and continues to captivate users worldwide with its unique blend of visual storytelling and interactive features. Today, it’s…
How To Do an Enterprise SEO Audit
An enterprise SEO audit looks at large enterprise websites to find issues and opportunities that will improve rankings and visibility on search engines. The basics are the same as any…
Preparing for the “Searchquake” | BrightEdge
The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It’s the Search…