SEO news from around the world
For most small businesses, Google Business Profile (GBP) is their marketing lifeblood. Because it’s free, many local businesses rely solely on their Google Business Profile to generate traffic and calls,…
Gartner’s predictions that AI Chatbots are the future and will account for a 25% drop in search market share got a lot of attention. What didn’t get attention is the…
Next up, we have images, and here, a few different things are happening on the search results. We might see some little tiles of images. They all can have a…
Whether you’re focusing on organic content strategy or deciding which Google or Microsoft keywords to bid on, keywords are a central part of digital marketing. Knowing which keywords to go…
Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive…
LinkedIn’s Collaborative Articles features reached the milestone of 10 million pages of expert content in one year. The Collaborative Articles project has experienced a significant rise in weekly readership, rising…
The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the…
These three common scenarios can stand in the way of earning the love, loyalty, and friendship of your customers. Fortunately, each of them has a solution you can implement to…
This week, Google is introducing a change to Core Web Vitals, notably introducing the Interaction to Next Paint (INP) metric, which is set to replace First Input Delay (FID). As…
SEO professionals have long discussed the concept of a “crawl budget,” which refers to the limited number of pages search engines can crawl daily. The assumption is that sites must…
The popularity of digital video content is undeniable. Facebook, YouTube, Instagram, and TikTok, all of which are heavily video-based, are at the top of the social media ladder. For many…
The robots.txt file of the personal blog of Google’s John Mueller became a focus of interest when someone on Reddit claimed that Mueller’s blog had been hit by the Helpful…
The legal industry is more competitive than ever, requiring law firms to leverage a blend of advanced technology and refined marketing tactics to stay ahead. A blend of SEO tactics…
It’s easy to come up with blog post ideas, but writing about random topics won’t get you traffic to your blog. You need to write about topics with traffic potential.…
Not all conversions are equal. For businesses that generate leads closed by a sales team, one of the most overlooked methods of unlocking a new tier of Google Ads performance…
Affiliate marketing is where you promote another company’s product or service in exchange for a commission. When people click your link and buy the product or service, you make money.…
Google has announced that Interaction to Next Paint (INP), a new metric for measuring website interactivity, is now included as a key element in the Search Console’s Core Web Vitals…
Google knows about 300T pages on the web. It’s doubtful they crawl all of those, and at least according to some documents from their antitrust trial we learned they only…
LinkedIn is unlocking 250 AI courses, available for free until April 5. According to LinkedIn’s data, the skills required for the average job globally will change by 68% by 2030.…
I was scrolling through X last year when I saw this tweet from the CEO of Shopify: It made me pause and think: Can you really replace Google with something…
Step 1: Demonstrate Each Element Of E-E-A-T First things first: how do you assert yourself as an authority on your chosen topic? If you are familiar with the concept of…
If you’re developing a website or helping to manage one, you should be prepared for when things go wrong. Links get broken, pages get moved, and users end up somewhere…
Get the week’s best marketing content Ahrefs Site Audit, also available as part of the free Ahrefs Webmaster Tools, allows you to search through the raw HTML code or the…
Google updated their Page Experience Documentation in order to make it explicitly clear that Core Web Vitals are used by their ranking systems. What’s curious about the change is that…
We already do a great job with internal linking on the Ahrefs blog. But we wondered if adding a related posts section would help us and whether users would use…
The impact of Google’s March 2024 Core Update, which targets low-quality content and spam, is becoming apparent as the rollout progresses. Recent analyses reveal that over 800 websites have been…
A widely used add-on plugin for a popular WordPress site builder installed an anti-piracy script that essentially unpublishes all posts. WordPress developers are livid, with some calling the script a…
Struggling to earn links from journalists and the press? Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Google announced a -40% reduction of low-quality, unoriginal content with the latest core update. Based on our evaluations,…
Google’s March 2024 core algorithm update is penalizing sites made with AI generated content and it’s a fact that AI-generated content cannot meet the quality standards that Google’s various documentations…