Introduction To LLMs Text Embeddings For SEO With Examples
If you are an SEO practitioner or digital marketer reading this article, you may have experimented with AI and chatbots in your everyday work. But the question is, how can…
Search Central Live Bangkok 2024 | Google Search Central Blog | Google for Developers
Thursday, June 20, 2024 We’re coming back to Thailand with Search Central Live! As mentioned in our blog post about our APAC plans for SCL, we now have a date…
10 Tips on How to Rock a Small PPC Budget
Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that often looms large is, “How much should we…
Is Google Prioritizing Opinions Over Expertise?
Reddit’s website traffic has grown 39% compared to the previous year, according to data from Similarweb. This growth seems fueled by Reddit’s increased visibility in Google search results. Why is…
Is Google Crawling Your Site A Lot? That Could Be A Bad Sign
According to a recent LinkedIn post by Gary Illyes, Analyst at Google, you should be cautious if Google starts aggressively crawling your website. While an uptick in crawling can be…
Setting Up For Lead Generation
This is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. You must communicate with leads correctly to…
The Impact Of AI And Other Innovations On Data Storytelling
This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Storytelling is an integral part of…
What Are They Really Costing You?
This post was sponsored by Adpulse. The opinions expressed in this article are the sponsor’s own. As managers of paid media, one question drives us all: “How do I improve…
Razorfish R-Index Turns Consumer Data Silos Into Strategic Insights
Razorfish launched a new technology called R-Index that measures disparate online and offline customer interactions (including for paid and owned interactions) and generates prescriptive insights on consumer sentiment, brand performance…
20 SEOs Share Their Key Takeaways From the Google API Leaks
I can assume that if Google algorithms can tell whether an entity is relevant to a topic, they can also tell when links are topically relevant. I suspect that Google’s…
How To Uncover Traffic Declines In Google Search Console And How To Fix Them
Google Search Console is an essential tool that offers critical insights into your website’s performance in Google search results. Occasionally, you might observe a sudden decline in organic traffic, and…
How To Think About SEO, Content & PR Measurement (Indicated In The Google Leak)
Google’s recent leak highlighted engagement as part of the ranking system, alluding to the importance of influencing audience behavior to drive SEO-specific metrics, like ranking or organic visibility. That said,…
The 8 Best PPC Ad Networks
Choosing the right pay-per-click (PPC) ad network is a core strategy impacting the success of your advertising campaigns. Each network offers unique features, reaches distinct audiences, and shines in different…
A Local Search Guide For Multi-Location Businesses
If you’re a multi-location brand looking to boost your local visibility and gain a competitive edge in the market, look no further. On June 26, we’re hosting a live webinar…
YouTube Tests Crowdsourced Annotations For Videos
YouTube is piloting a new experimental feature allowing users to add contextual notes to videos to provide supplemental information. The “Video Context Notes” feature, currently being tested on mobile in…
Google Analytics Adds User Conversion Rate Metrics
Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. Google Analytics added new user conversion rate metrics. Metrics show the percentage of…
Barriers To Audience Buy-In
This is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. People are driven by a mix of…
Local Brand Loyalty Takeaways From That Time Ace Hardware Was Trending
The Ace Twitter thread began with a profile expressing disbelief that the brand should still be operating if it couldn’t price-match larger competitors. The above anecdote shows that same mindset…
Google’s Unconventional Advice On Fixing Broken Backlinks
Google’s Gary Illyes recently answered the question of whether one should spend time fixing backlinks with wrong URLs that are pointing to a website, known as broken backlinks. The answer…
15 Ways To Improve Conversion Rates In Google Ads
Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks into meaningful actions like purchases, sign-ups,…
How To Build A Diverse & Healthy Link Profile
Search is evolving at an incredible pace and new features, formats, and even new search engines are popping up within the space. Google’s algorithm still prioritizes backlinks when ranking websites.…
Google Answers Question About Toxic Link Sabotage
Google’s Gary Illyes answered a question about how to notify Google that someone is poisoning their backlink profile with “toxic links” which is a problem that many people have been…
4 Surprising SEO Test Results — Whiteboard Friday
The final idea is article Schema. Google has said before that they love structured data. It helps them understand the site better. Article Schema is a form of structured data…
Google On Traffic Diversity As A Ranking Factor
Google’s SearchLiaison tweeted encouragement to diversify traffic sources, being clear about the reason he was recommending it. Days later, someone followed up to ask if traffic diversity is a ranking…
Should H1 & Title Tags Match?
So it’s not that the title tag entices a click. It’s job is to say this is what’s on the page. Now the heading elements (H1, H2, etc) are like…
What You Need To Generate Leads With Content via @sejournal, @duchessjenm
Create a scalable lead generation strategy with content. Find out how to attract and engage your audience with exceptional lead magnets. The post What You Need To Generate Leads With…
What Is Schema Markup & Why Is It Important For SEO?
Schema.org is a collection of vocabulary (or schemas) used to apply structured data markup to web pages and content. Correctly applying schema can improve SEO outcomes through rich snippets. Structured…
Google’s Response to Affiliate Link Heavy Content
Google’s John Mueller responded to a question about whether affiliate links have a negative impact on rankings, touching on factors that affiliate sites should keep in mind. Hypothesis: Google Targets…
LinkedIn Rolls Out New Newsletter Tools
LinkedIn is launching several new features for people who publish newsletters on its platform. The professional networking site wants to make it easier for creators to grow their newsletter audiences…
When Is Duplicate Content Acceptable For Local SEO? Google Explains
Google’s John Mueller clarified that localized duplicate content across regional websites is acceptable. Unique content is still recommended for specific page types. Google doesn’t penalize duplicate content on localized websites. …