New Wix AI Tool Scales Content With Authenticity
Wix announced a suite of AI tools that can automatically create topics and article outlines for blog posts that maintain quality and authenticity, helping businesses overcome an important hurdle of…
Google Expands ‘About This Image’ To More Platforms
Google has announced the expansion of its “About this image” feature to additional platforms, including Circle to Search and Google Lens. This move gives people more access points to obtain…
AI Bots — Who is Blocking and Why?
I covered some of the potential arguments either way in my previous post, but the truth is that right now looking at how little traffic these models are driving, it’s…
PPC Strategies For Privacy-First World
The digital advertising landscape is constantly changing, and a recent announcement from Google has shifted things yet again. On July 22, 2024, Google made a surprising U-turn on its long-standing…
When Search Isn’t Search Anymore, But It is Still Search
If you talk to any paid search marketing old-timer (someone with 10+ years of experience) and ask them what has changed within the search industry, they will likely give you…
Search GPT – Can Search GPT Disrupt Google Search?
Despite initial concerns, Chat GPT has not replaced search. Q2 record earnings show Google Search does better than ever. That’s why OpenAI’s new search engine, Search GPT, makes only sense…
I Asked 26 Marketers for Their Best Marketing Books. Here’s What They Recommend
What are the best marketing books? To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work. Here are their recommendations:…
Google Introduces New AI Tools For Performance Max Campaigns
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types. Google adds AI-powered tools to Performance Max campaigns. New…
SEO Automation Tools: My 10 Favorites to Boost Productivity
Can you automate all of these? No. It won’t end well so don’t even try. But you can automate some of them to free up time to focus on stuff…
AI Integration in Marketing: Strategic Insights For SEO & Agency Leaders
This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Storytelling is an integral part of…
Buyer Intent Keywords Convert Better. Here’s How to Find Them
Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future. These users are not…
How To AI-Ready Ad Creative In Search Ads
PPC ads are at the core of many marketers’ digital media mix, so it is critical to stay on top of new features and ad tech advancements. The hot topic…
Enterprise SEO Challenges & Mistakes You Need To Overcome
Whether you are working in-house at an enterprise company or you’re an agency working with enterprise clients, you’ll find that navigating the corporate landscape is complex. You may know exactly…
Google Advises Caution With AI Generated Answers
Google’s Gary Illyes cautioned about the use of Large Language Models (LLMs), affirming the importance of checking authoritative sources before accepting any answers from an LLM. His answer was given…
Google Hints Lowering SEO Value Of Country Code Top-Level Domains
In a recent episode of Google’s Search Off The Record podcast, the company’s Search Relations team hinted at potential changes in how country-code top-level domains (ccTLDs) are valued for SEO.…
7 Mistakes Ecommerce Retailers Make When Advertising With Google Shopping
Google Shopping can be a goldmine for many ecommerce retailers. But, it also comes with the risk of losing money if not managed properly. Even seasoned PPC advertisers can make…
Why WordPress 6.6.1 Was Flagged For Trojan Malware
Multiple user reports have surfaced warning that the latest version of WordPress is triggering trojan alerts and at least one person reported that a web host locked down a website…
What I Learned About Search From Listening to 2 Musicians
You cannot read an SEO blog without someone using the word “trust,” whether that’s trust signals, trusted sources, trust factors, or trusted content. But here’s the problem: the public has…
Getty Images Updated Generative AI Pushes Boundaries Of What’s Possible
Getty Images announced an updated AI model for their image generator that generates images faster and with a higher quality. The changes benefit users of Generative AI by Getty Images…
Expert Strategies To Shape Success
Are your local SEO efforts yielding the results you expected? This is the perfect time to get a closer look at the strategies that drive real impact in local search…
Google May Rely Less On Hreflang, Shift To Auto Language Detection
In the latest episode of Google’s “Search Off The Record” podcast, a member of the Search Relations team suggested that Google may be moving towards automatically detecting language versions of…
Can Incorrect Hreflang Tags Hurt SEO?
In a recent episode of Google’s Search Off The Record podcast, Gary Illyes, a Google’s Search Relations team member, addressed concerns about incorrect hreflang implementation and its potential impact on…
5 Automated And AI-Driven Workflows To Scale Enterprise SEO
That’s where Ahrefs’ in-built AI translator may be a better fit for your project, solving both problems in one go: GIF from Ahrefs Keywords Explorer, July 2024 It offers automatic…
How OpenAI’s New Search Engine Could Change the Search Landscape
OpenAI has just unveiled SearchGPT, a prototype AI-powered search engine that could revolutionize how we find and consume information online. For marketers who depend on search to connect with new…
Actionable AI — Whiteboard Friday
And what I always encourage beginners to experiment with is get a Proof of Concept. Just see if these different tools are capable of doing the thing that you want…
Google Cautions On Blocking GoogleOther Bot
Google’s Gary Illyes answered a question about the non-search features that the GoogleOther crawler supports, then added a caution about the consequences of blocking GoogleOther. What Is GoogleOther? GoogleOther is…
Reddit Limits Search Engine Access, Google Remains Exception
Reddit has recently tightened its grip on who can access its content, blocking major search engines from indexing recent posts and comments. This move has sparked discussions in the SEO…
What Can AI Do For Healthcare Marketing In 2024?
This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own. Artificial intelligence (AI) has huge potential for healthcare practices. It can assist with diagnosis…
How To Draft A Social Media Policy [With Examples]
Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these…
Find Keyword Cannibalization Using OpenAI’s Text Embeddings with Examples
This new series of articles focuses on working with LLMs to scale your SEO tasks. We hope to help you integrate AI into SEO so you can level up your…