OpenAI GPT-4o Mini Wallops Competition
OpenAI rolled out GPT-4o mini, a replacement for GPT 3.5 Turbo that is more powerful than other models in its class. Because it’s hyper efficient, GPT 4o mini will make…
Testing Ideas From the Google API Leaks — Whiteboard Friday
But you’re probably here more for the new ideas. So new ideas that came from reading these docs, and these are hypotheses, these are ideas of things that we could…
26 Common SEO Myths, Debunked
SEO is a complex, vast, and sometimes mysterious practice. There are a lot of aspects to SEO that can lead to confusion. Not everyone will agree with what SEO entails…
WP Engine WordPress Hosting Acquires NitroPack
Managed WordPress web host WP Engine announced that they are acquiring NitroPack, a leading SaaS website performance optimization solution. The acquisition of of NitroPack by WP Engine demonstrates their continued…
Everything You Need To Know
The SEO field has no shortage of acronyms. From SEO to FID to INP – these are some of the more common ones you will run into when it comes…
Google Confirms Ranking Boost For Country Code Domains
Google’s Gary Illyes answered a question about a ranking preference given to sites that use country level domain names and explained how that compares to non-country domain names. The question…
The 10 Best Website Builders To Consider 2024
Choosing the right website builder may depend on your goals. They have a variety of features, and some platforms excel in areas that others don’t. Not all builders will fit…
Everything You Need To Know
The SEO field has no shortage of acronyms. From SEO to FID to INP – these are some of the more common ones you will run into when it comes…
Google’s John Mueller On How To Verify An SEO Agency’s Work
In a recent session of Google’s SEO office-hours Q&A, the Search Relations team addressed a common concern among business owners: how to determine if an SEO agency is actively optimizing…
Google Clarifies H1-H6 Headings For SEO
Google’s Gary Illyes answered a question about the SEO value of hierarchically ordering heading elements (H1, H2, etc.). His answer offered an insight into the actual value of heading elements…
4 Ways PPC and SEO Can Work Together (And When They Can’t)
Search engine optimization (SEO) is the process of optimizing your pages to rank in a search engine’s organic results. Pay-per-click (PPC) is a form of online advertising where advertisers pay…
What SEO Should Know About Brand Marketing With Mordy Oberstein
For the SEO industry, the Google documents leak offered an important view behind the scenes. Although the leak was not a blueprint of how the algorithm worked, there was considerable…
How to Get Search Traffic Without Ranking for Anything
Getting to the top of Google can be quite slow. Especially so for small, new websites. And the competition can often be too strong, which makes it quite unlikely for…
SEO In The Martech Stack, How Tech Decisions Can Impact SEO
Organizations typically are a mixture of orientations that impact all aspects of the business from operations, finance, and marketing and sales functions. This also means it can influence the marketing…
The Three Pillars Of SEO: Authority, Relevance, And Experience
If there’s one thing we SEO pros are good at, it’s making things complicated. That’s not necessarily a criticism. Search engine algorithms, website coding and navigation, choosing and evaluating KPIs,…
Research Confirms Google AIO Keyword Trends
New research by enterprise search marketing company BrightEdge reveals dramatic changes to sites surfaced through Google’s AI Overviews search feature and though it maintains search market share, the data shows…
Best Practices For Academic Institutions
The competition for student enrollment has never been stronger. Many colleges struggle to stand out online and attract new students. Without a strong SEO strategy, your school remains hidden, and…
The Reason Why Google Uses The Word “Creators”
Google’s SearchLiaison responded to criticism over how they refer to website publishers with an answer that reflects not just changing times but also the practical reasons for doing so. The…
Anthropic Announces Free Claude AI Chatbot For Android
Anthropic announced the release of a new Claude Android app that uses their powerful Claude 3.5 Sonnet language model. The app is available free (with usage limits) and also with…
CWV & Google Page Experience Ranking Factor Updated
The June 2024 Chrome User Experience Report (CrUX) is out and it shows that websites in the real-world experienced an averaged across the board improvement in all Core Web Vitals…
The Unseen Challenges In B2B Marketing
A recent study of 121 B2B CMOs and marketing leaders has uncovered current marketing industry challenges. The study by Bospar, CMO Huddles, and Redpoint examines the concept of an “underground…
Google’s Web Crawler Fakes Being “Idle” To Render JavaScript
In a recent episode of the Search Off The Record podcast, it was revealed that Google’s rendering system now pretends to be “idle” to trigger certain JavaScript events and improve…
Business Outcomes Are The Top KPI Of Video Ad Buyers – IAB Report Part Two
The IAB has just published the second part of its “2024 IAB Digital Video Ad Spend & Strategy Report,” and the key criteria for digital video investments have fundamentally changed.…
What 4,538 Domains Tell Us About ccTLDs Ranking In The US
Since the Times Of India quadrupled its organic growth in the US in 12 months, more ccTLDs (international domains) have been spotted ranking in the US. Image Credit: Kevin Indig…
AI Has Changed How Search Works
This extract is from SEO in the Gemini Era by Marie Haynes ©2024 and reproduced with permission from Marie Haynes Consulting Inc. Much of the SEO advice you will see…
Google Says There’s No Way To Block Content From Discover Feed
Google officials confirmed on X (formerly Twitter) that there’s no way to block content from appearing in Google Discover, despite the ability to do so for Google News. The conversation…
10 Observations about AI Overviews after a full Month
It’s been over a month since Google officially rolled out AI Overviews to broader users. The transition from SGE to AI Overviews yielding some interesting changes that we anticipated and…
Google’s Indifference To Site Publishers Explained
An interview with Google’s SearchLiaison offered hope that quality sites hit by Google’s algorithms may soon see their traffic levels bounce back. But that interview and a recent Google podcast…
Google Renders All Pages For Search, Including JavaScript-Heavy Sites
In a recent episode of Google’s “Search Off The Record” podcast, Zoe Clifford from the rendering team joined Martin Splitt and John Mueller from Search Relations to discuss how Google…
Auto Layout, Text-to-Speech, & More
YouTube Shorts introduces new creation tools, including auto layout, text-to-speech, enhanced captions, and more. YouTube Shorts introduced new creation tools. New features include Auto Layout, Text-to-Speech, and enhanced captions. YouTube…