SEO news from around the world
A critical vulnerability was discovered in a popular WordPress security plugin with over 4 million installations. The flaw allows attackers to log in as any user, including administrators, and gain…
Microsoft has provided guidance on how to optimize content for AI-powered search engines. This advice is timely now that OpenAI has launched ChatGPT Search, which uses Bing’s search index. Understanding…
Our question today comes from Lee, who asked: “With topic clusters, how important are page paths? We often have our pillar page in the primary navigation, but the support topics…
Looking for SEO AI tools to improve your process and workflows? Mike King shares 24 ways he’s using AI plus custom GPTs you can start using now. Source link
In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected…
To remain the most popular search engine in the world, Google has to continuously update its algorithm to continue delivering users useful results. To this end, Google also makes available…
Anyone with an internet connection can start a blog. But just having a blog isn’t enough to attract traffic, customers, or recognition. You need to feed the beast, regularly giving…
On November 7, we hosted an exclusive Ask Me Anything (AMA) event and invited three of Reddit’s top executives to share their insights. The insights they shared about Reddit’s growth,…
The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such…
Google has updated its machine learning crash course with new videos and modules on large language models and automated machine learning. These courses are useful introductions to the technologies behind…
HTTP Archive published 12 chapters of its annual Web Almanac, revealing disparities between mobile and desktop web performance. The Almanac analyzes data from millions of sites to track trends in…
Low-hanging fruit SEO opportunities can help you: Get your content indexed by Google ASAP Achieve maximum results with minimum effort Show clients fast progress to prevent churn Get buy-in for…
YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers…
Struggling to keep up with SEO changes and traffic drops? Lily Ray shares 17 strategies on the future of SEO to help you prepare foe 2025 Source link
WordPress has released version 6.7, codenamed Rollins. This update introduces better font controls, a new default theme, enhanced design tools for easier page creation, 65 accessibility improvements, and performance optimizations.…
SE Ranking sponsored this post. The opinions expressed in this article are the sponsor’s own. Wondering how AI is affecting your traffic? Want to learn how to get into the…
Google sent out an update to its Customer Match policy to advertisers yesterday, going into effect in January 2025. Customer Match allows advertisers to use their first-party data to reach…
Enterprise SEO platform BrightEdge is actively monitoring millions of keyword search results, detecting real-time trends in Google’s AI Overview and organic search tied to the ongoing November 2024 Core algorithm…
Just in – Google announces launch of new curation capability for agency advertisers. The updates in Google Ad Manager are designed to streamline workflow, reduce complexity, and drive efficiencies for…
Local newspapers will link to anything. Seriously. Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did…
Last week, reports claimed Google was testing mobile search results without favicons or colors, eliminating any advantage conferred by a well optimized favicon. However, a Google representative confirmed this was…
We analyzed the branded search growth of 3,000 software companies to discover the fastest-growing AI companies around. When we published our list of 50 trending tech startups, surprise surprise—AI companies…
Google’s Search Central team has released a new video in its “SEO Made Easy” series. In it, Search Advocate Martin Splitt addresses common concerns about duplicate content and provides practical…
If you’re an existing Moz Local customer, you may be wondering, “What does this mean for me?” We’ve got you covered. All existing customers will be automatically updated to the…
In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer:…
An interesting discussion emerged on Twitter inspired by an article written by Jono Alderson. The article proposes thinking about Schema.org structured data markup as a way for emerging AI technologies…
Wordfence issued an advisory on a vulnerability patched in the popular Happy Addons for Elementor plugin, installed on over 400,000 websites. The security flaw could allow attackers to upload malicious…
Thankfully, every so often, a tool comes along that makes the complex world of search engine optimization a bit more manageable. Social bookmarking sites are one of these tools that…
Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, promises to…
LLM optimization (LLMO) is all about proactively improving your brand visibility in LLM-generated responses. In the words of Bernard Huang, speaking at Ahrefs Evolve, “LLMs are the first realistic search…