Google Shows How To Check Passage Indexing
Google’s John Mueller was asked how many megabytes of HTML Googlebot crawls per page. The question was whether Googlebot indexes two megabytes (MB) or fifteen megabytes of data. Mueller’s answer…
Google Releases Core Update Targeting Discover Feed
Google has launched a core update specifically for Discover, rather than Search more broadly. The February Discover core update began Feb. 5 for English-language users in the…
Google’s February 2026 Discover Core Update | Google Search Central Blog | Google for Developers
Thursday, February 5, 2026 Today we’ve released the February 2026 Discover core update. This is a broad update to our systems that surface articles in Discover. Our testing shows that…
The Shift From Search Sessions To Decision Sessions
This one started with a question from Adorján-Csaba Demeter, a subscriber in Romania, who asked how big the behavior change could be after Google’s AI Mode Personal Search launch, and…
Is Your Internal Linking Helping Or Hurting Topical Authority?
Today’s question is about understanding internal linking and how it can help or hinder a search engine’s perception of a page’s topical relevance and authority. “How do you technically assess…
How to Choose the Best Prompts to Monitor Your AI Search Visibility
Now that Ahrefs users can track AI visibility for the exact queries they care about, many people are wondering which terms they should monitor. After all, conversing with AI is…
Why Off-Page SEO Still Shapes SERP & AI Visibility in 2026
How Links, Mentions, and Authority Influence Rankings and AI Discovery Authority and presence across the web continue to play a central role in search visibility, even as AI-driven experiences reshape…
Google Search Hits $63B, AI Mode Ad Tests Detailed
Alphabet reported Q4 2025 revenue of $113.8 billion, beating Wall Street estimates and marking the company’s first year above $400 billion in annual revenue. Google Search grew 17% to $63.07…
Google’s Mueller Calls Markdown-For-Bots Idea ‘A Stupid Idea’
Some developers have been experimenting with bot-specific Markdown delivery as a way to reduce token usage for AI crawlers. Google Search Advocate John Mueller pushed back on the idea of…
How To Get Into Model Training Data
There has never been a more important time in your career to spend time learning and understanding. Not because AI search differs drastically from traditional search. But because everyone else…
AI Overviews Reduce Clicks by 58%
Back in April 2025, we found that AI Overviews reduced clicks to top-ranking content by 34.5%, despite Google’s statements to the contrary. Since then, AI Overviews have rolled out to…
The Real SEO Skill No One Teaches: Problem Deduction
Most SEO failures are not optimization failures. They are reasoning failures that occur before optimization even begins. In enterprise SEO escalations, the pattern is remarkably consistent. Teams jump straight to…
The PPC Skills That Won’t Be Replaced By Automation
The best PPC specialists aren’t just campaign managers. They’re business consultants who happen to use paid advertising as their primary tool. As automation handles more tactical optimization, the value of…
Using AI For SEO Can Fail Without Real Data (& How Ahrefs Fixes It)
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. If you’ve ever run into the limits of solo AI or manual SEO tools,…
Google Updates Googlebot File Size Limit Docs
Google updated its Googlebot documentation to clarify information about file size limits. The change involves moving information about default file size limits from the Googlebot page to Google’s broader crawler…
Google’s Crawl Team Filed Bugs Against WordPress Plugins
Google’s crawl team has been filing bugs directly against WordPress plugins that waste crawl budget at scale. Gary Illyes, Analyst at Google, shared the details on the latest Search Off…
WordPress Publishes AI Guidelines To Combat AI Slop
WordPress published guidelines for using AI for coding plugins, themes, documentation, and media assets. The purpose of the guidelines, guided by five principles, is to keep WordPress contributions transparent, GPL-compatible,…
GSC Data Is 75% Incomplete
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! My findings this week show Google Search Console data is about 75% incomplete, making single-source GSC decisions dangerously…
Why SEO Roadmaps Break In January (How To Build Ones That Survive)
SEO roadmaps have a lot in common with New Year’s resolutions: They’re created with optimism, backed by sincere intent, and abandoned far sooner than anyone wants to admit. The difference…
Controversial Proposal To Label Sections Of AI Generated Content
A new proposal was published for creating an HTML attribute that can be helpful for notifying crawlers what part of a web page is generated by AI. The proposal is…
5 Proven Strategies to Rank Higher
Your Google Business Profile is sitting there. Verified. Complete. Maybe even optimized. But when potential customers search “pizza near me” or “plumber in London,” you’re nowhere to be found in…
LinkedIn Shares What Works For AI Search Visibility
LinkedIn published findings from its internal testing on what drives visibility in AI-generated search results. The company, reportedly among the most-cited sources in AI responses, shared what worked for improving…
YouTube CEO Reveals Your Video Marketing Strategy For 2026
Every January, YouTube’s CEO publishes a letter outlining where the platform is headed. In most years, these updates read like a product roadmap. Neal Mohan’s 2026 letter reads more like…
15 Fixes To Improve Low Conversion Rates In Google Ads
Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests. That disconnect usually…
Google Shows How To Get More Traffic From Top Stories Feature
Google added new documentation to Search Central covering their Preferred Sources program that helps news websites get into the Top Stories feature. The documentation explains what publishers can do to…