SEO news from around the world
For years, many advertisers treated product feeds as a channel task tied mainly to Shopping campaigns. If you were running Shopping ads, feed optimization likely got attention. If you weren’t,…
Welcome to the week’s Pulse: updates affect what Google considers spam, what happens when you report it, and what agentic search looks like in practice. Here’s what matters for you…
I’m leaving you with one last resource, which was personally a delight to be part of, and I think provides a fantastic palate cleanser for all the workflows, strategies, and…
It won’t surprise anyone that most advertisers are hesitant to use auto-generated creative from ad platforms. Auto-generated ads fall into the following categories: Customer-in-the-loop (CITL): Assets are generated based on…
Search advertising is one of the largest digital ad categories, but its growth is slowing as social media and video post faster gains, according to IAB’s annual report, conducted by…
This series has been written in English, tested in English, and grounded in research conducted primarily in English. Every framework discussed here (vector index hygiene, cutoff-aware content calendaring, community signals,…
Google is rolling out updates to AI Mode in Chrome. Clicking a link in AI Mode on Chrome desktop now opens the webpage in a side panel. The updates…
An Ahrefs analysis of 1.4 million ChatGPT prompts found that pages from a dedicated Reddit source were rarely cited in ChatGPT responses, even though they were often retrieved. Ahrefs highlights…
Surveyed Gen Z workers leaned toward human-only output. AI-assisted work remained a secondary choice. Workplace attitudes toward AI look more skeptical than last year. Gen Z workers surveyed by…
AI agents are already here. Not as a concept, not as a demo, but shipping inside browsers used by billions of people. Every major tech company has launched either a…
Source: AI mode citation study by Moz Brands need to invest in video content, whether that’s working with creators, partnering with influencers, or publishing branded content on your channel. Video…
The United States Patent Office recently published Google’s continuation on a patent for a search system that detects when there is no satisfactory answer for a query and waits to…
The quarterly business review is upon us. We pull reports from Google Analytics 4, Search Console, Google Ads, and customer relationship management, and we find that none of them match.…
If you’re in an SEO role, there’s a good chance your job description quietly expanded over the last year. You’re now the de facto expert on how your company shows…
Most enterprise SEO Centers of Excellence (CoE) fail for a surprisingly simple reason. They were built to advise, not to govern. On paper, the idea of an SEO CoE is…
We’ve all got used to the little numbered blue links in ChatGPT’s responses. They’re the citations that back up ChatGPT’s responses with external information. But, although ChatGPT crawls dozens of…
Last year, after spending a few days at a work summit in Austria, I asked Perplexity for the latest news related to SEO and AI search. It responded with details…
Google just announced the deprecation of Dynamic Search Ads (DSA) and is officially moving its legacy capabilities into AI Max. Starting in September, eligible campaigns using Dynamic Search Ads (DSA),…
Google updated their report spam documentation to make it clear that they may use reported spam to initiate manual actions against websites that are found to be spamming. This is…
Google’s John Mueller answered a question on Reddit about why Google picks one web page over another when multiple pages have duplicate content, also explaining why Google sometimes appears to…
5 years ago, I stepped into the role of webinar ringmaster. I said yes to moderating, but it was all the background work that gave me butterflies. I’d second and…
Google Search Console erroneously sent out emails to site owners advising them that Google has just started to record impressions beginning on April 12th. The implication of the message is…
Google announced Skills in Chrome, a new Gemini in Chrome feature that lets you save prompts and rerun them as one-click tools across selected pages and tabs. What’s New Skills…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! For years, SEOs have operated on a simple assumption: The more ground your content covers, the more likely…
This week’s Ask an SEO question is: “I’ve been running an affiliate site for 2 years but hit a plateau. What advanced data analysis techniques can help me identify new…
Now that you’ve identified prompts that are important to your business, you can add them to your AI Visibility Dashboard to track. Why should I track AI prompts? Prompt tracking…
Ask ChatGPT or Claude to recommend a product in your market. If your brand does not appear, you have a problem that no amount of keyword optimization will fix. Most…
Google’s Sundar Pichai recently said that the future of Search is agentic, but what does that really mean? A recent tweet from Google’s search product lead shows what the new…
Google added a new section to its spam policies designating “back button hijacking” as an explicit violation under the malicious practices category. Enforcement begins on June 15, giving websites two…
April 13, 2026 Today, we are expanding our spam policies to address a deceptive practice known as “back button hijacking”, which will become an explicit violation of the “malicious practices”…