SEO news from around the world
Black Friday/Cyber Monday 2024 marks a pivotal moment in search evolution — the first major shopping event where we could observe AI Overview behavior at scale outside of a lab…
October and November AI Overview Trends: What They Mean for Holiday Campaigns With Black Friday and Cyber Monday around the corner, we’re really looking forward to seeing how AI performs!…
Recent trends in Google AI Overviews (AIOs) are giving us fascinating insights into what we might expect for Black Friday and Cyber Monday this year. Our BrightEdge Generative Parser™ has…
August was a busy month for Google AI Overviews (AIOs), bringing significant changes in how AI-generated results are rolled out for searches across different industries and user types. From variations…
As we approach the final weeks of summer, BrightEdge has an exciting new resource to share with you! Today, we’re thrilled to launch the Ultimate Guide to SearchGPT! As I…
What a big month for AI Overview evolution July has been! We’ve witnessed some significant enhancements that appear to show Google is paying attention to what’s working with competitors. By…
OpenAI has just unveiled SearchGPT, a prototype AI-powered search engine that could revolutionize how we find and consume information online. For marketers who depend on search to connect with new…
It’s been over a month since Google officially rolled out AI Overviews to broader users. The transition from SGE to AI Overviews yielding some interesting changes that we anticipated and…
What a month it’s been for AI search technology! After almost a year of testing in labs, Google took the step we were all waiting for and began rolling out…
It’s been roughly two weeks since Google announced AI Overviews! BrightEdge Generative Parser™ has been tracking SGE for nearly 8 months now, and we’ve logged our findings in our Ultimate…
What a month it’s been for AI search technology! After almost a year of testing in labs, Google took the step we were all waiting for and began rolling out…
There’s a lot of evolution in AI search happening in April!. As we move into May, we are seeing strong signals that Google is refining SGE to go live. BrightEdge…
AI Optimization (AIO) is becoming increasingly important — and for good reason. Traditional search augmented with Generative AI like Google’s Search Generative Experiences are now being tested outside of labs…
The world of search is undergoing a massive transformation, driven by the rapid advancements in artificial intelligence (AI) and generative AI models. Like most, I have been closely monitoring these…
This has been an exciting past month in Generative AI and Search! We released exclusive findings on Perplexity. Our Generative Parser™ does more than just delineate the intersections between SGE…
There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting…
In the digital marketing landscape, search is experiencing a profound transformation driven by Generative AI. Traditional search engines are being transformed by AI technologies, with features such as AI-generated summaries…
This week, Google is introducing a change to Core Web Vitals, notably introducing the Interaction to Next Paint (INP) metric, which is set to replace First Input Delay (FID). As…
At BrightEdge, our Generative Parser TechnologyTM has provided us a front-row seat to the evolving landscape of Google’s Search Generative Experiences (SGE). This is a pivotal moment for observing Google’s…
Over the past year, it’s become apparent Generative AI has the potential to transform entire industries. This could not be more true for enterprise SEO. On one side, search engines…
SEO is a continuous process that needs regular attention and updates. It’s not just about keeping your content up to date with the latest search trends but also adapting to…
The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It’s the Search…
As a marketer, social media represents a double-edged sword. On one hand, you have the opportunity to target your marketing more precisely than has ever been possible in the past.…
Every Shopify business wants to steal the spotlight on Google search engine results pages (SERPs). Competition is fierce, and every edge counts. Now you may be wondering if SKUs could…
Social media has become a dynamic area for companies and their advertisers in the rapidly developing field of digital marketing. Visual content is king and at the heart of reaching…
When boosting your brand, it’s not enough to simply have a website. Your digital presence must leave a lasting impression and go beyond mere existence. It should attract visitors to…
In today’s fast-paced digital world, staying ahead in the game is not just a choice; it’s a necessity for business success. The digital landscape constantly evolves, and failing to keep…
With an increasing dependence on digital infrastructure, businesses worldwide have swiftly prioritized cybersecurity. In this interconnected landscape, ensuring the security of digital assets is just as critical as their functionality.…