Boost your SEO strategy for Longtail Keywords
Longtail keywords are becoming critical as search becomes more conversational with the advent of AI chat. Learn what longtail keywords are and how to win them here Why are Long…
4 Essential Strategies for Navigating SEO in the AI Search Era
We’re barely into 2025, and the transformation of search through AI is already reshaping how users discover and consume content. At BrightEdge, we’re closely monitoring these developments to help marketers…
YouTube’s Growing Impact on Google AI Overviews: What Marketers Need to Know
We’re not even two months into 2025 and already we’re seeing how Google AI Overviews are transforming how users discover and consume content. At BrightEdge, we’re tracking these developments closely…
Beyond Basic Search: How AI Giants Are Carving Distinct Territory in the Search Landscape
As we kick off 2025, the landscape of AI-powered search has undergone a seismic shift. With OpenAI’s December 2024 integration of SearchGPT into the free version of ChatGPT, and significant…
Black Friday and Cyber Monday Reveal How AI Overviews Could Shape Search in 2025: First Large-Scale Analysis of a Major Holiday Event Shows Dramatic Shifts
Black Friday/Cyber Monday 2024 marks a pivotal moment in search evolution — the first major shopping event where we could observe AI Overview behavior at scale outside of a lab…
October and November AI Overview Trend
October and November AI Overview Trends: What They Mean for Holiday Campaigns With Black Friday and Cyber Monday around the corner, we’re really looking forward to seeing how AI performs!…
AI Overview Trends Holiday | BrightEdge
Recent trends in Google AI Overviews (AIOs) are giving us fascinating insights into what we might expect for Black Friday and Cyber Monday this year. Our BrightEdge Generative Parser™ has…
August Brings Significant Changes in AI Overviews Rollout and Behavior
August was a busy month for Google AI Overviews (AIOs), bringing significant changes in how AI-generated results are rolled out for searches across different industries and user types. From variations…
The Ultimate Guide to SearchGPT: Navigating the Future of AI-Powered Search
As we approach the final weeks of summer, BrightEdge has an exciting new resource to share with you! Today, we’re thrilled to launch the Ultimate Guide to SearchGPT! As I…
July 2024: Refining AI Overviews for Maximum Impact
What a big month for AI Overview evolution July has been! We’ve witnessed some significant enhancements that appear to show Google is paying attention to what’s working with competitors. By…
How OpenAI’s New Search Engine Could Change the Search Landscape
OpenAI has just unveiled SearchGPT, a prototype AI-powered search engine that could revolutionize how we find and consume information online. For marketers who depend on search to connect with new…
10 Observations about AI Overviews after a full Month
It’s been over a month since Google officially rolled out AI Overviews to broader users. The transition from SGE to AI Overviews yielding some interesting changes that we anticipated and…
10 Aspects of AI Overviews Observed in May 2024
What a month it’s been for AI search technology! After almost a year of testing in labs, Google took the step we were all waiting for and began rolling out…
Differences Between AIO and SGE
It’s been roughly two weeks since Google announced AI Overviews! BrightEdge Generative Parser™ has been tracking SGE for nearly 8 months now, and we’ve logged our findings in our Ultimate…
10 Aspects of AI Overviews Observed in May 2024
What a month it’s been for AI search technology! After almost a year of testing in labs, Google took the step we were all waiting for and began rolling out…
5 Important Observations about the Evolution of AI Search in April 2024
There’s a lot of evolution in AI search happening in April!. As we move into May, we are seeing strong signals that Google is refining SGE to go live. BrightEdge…
3 Steps to Get Ahead in an AI-First Search World
AI Optimization (AIO) is becoming increasingly important — and for good reason. Traditional search augmented with Generative AI like Google’s Search Generative Experiences are now being tested outside of labs…
The Future of AI and Search
The world of search is undergoing a massive transformation, driven by the rapid advancements in artificial intelligence (AI) and generative AI models. Like most, I have been closely monitoring these…
Observations About Google SGE in March 2024
This has been an exciting past month in Generative AI and Search! We released exclusive findings on Perplexity. Our Generative Parser™ does more than just delineate the intersections between SGE…
New Perplexity Research | BrightEdge
There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting…
Reinventing Search in an AI-First World
In the digital marketing landscape, search is experiencing a profound transformation driven by Generative AI. Traditional search engines are being transformed by AI technologies, with features such as AI-generated summaries…
BrightEdge Integrates Google’s INP Metric
This week, Google is introducing a change to Core Web Vitals, notably introducing the Interaction to Next Paint (INP) metric, which is set to replace First Input Delay (FID). As…
5 Important Observations About SGE in February 2024
At BrightEdge, our Generative Parser TechnologyTM has provided us a front-row seat to the evolving landscape of Google’s Search Generative Experiences (SGE). This is a pivotal moment for observing Google’s…
How AI Is Transforming Enterprise SEO
Over the past year, it’s become apparent Generative AI has the potential to transform entire industries. This could not be more true for enterprise SEO. On one side, search engines…
SEO Trends for 2024 | BrightEdge
SEO is a continuous process that needs regular attention and updates. It’s not just about keeping your content up to date with the latest search trends but also adapting to…
Preparing for the “Searchquake” | BrightEdge
The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It’s the Search…
Navigating the Privacy Tightrope: Personal Data and Social Media Marketing
As a marketer, social media represents a double-edged sword. On one hand, you have the opportunity to target your marketing more precisely than has ever been possible in the past.…
Shopify SEO Expert Decipher SKUs: Your Ticket to Retail Dominance
Every Shopify business wants to steal the spotlight on Google search engine results pages (SERPs). Competition is fierce, and every edge counts. Now you may be wondering if SKUs could…