SEO news from around the world
Search engine optimization (SEO) is imperative for websites. Google evaluates websites on various factors to improve search engine results pages (SERPs) and promote user-friendly sites in the search results. On…
The last two weeks have seen several feature releases from Google. In addition, Google documentation updates and explanatory content from John Mueller (Google’s Search Advocate) and other sources provided search…
Fifteen years ago, Lem and I started BrightEdge because we saw a huge gap in digital. Brands were investing to produce and optimize content but had no way to predict…
At its international developer conference, Google I/O, in 2014, Google called for “HTTPS everywhere.” The push for a secure web sits at the heart of Google’s philosophy and directly impacts…
Many digital marketers are inclined to believe that search engine optimization (SEO) and pay-per-click (PPC) advertising are mountains and valleys apart from one another. But in reality, they are two…
Search engine optimization (SEO) is at the center of all conversations regarding a website’s success. The goal of content creators is to get their website to rank on Google as…
As one of the fastest-growing social media platforms with 1.38 billion monthly active users, Instagram is one of the most effective marketing tools that help businesses of all sizes promote…
Digital media continues to create global interconnections, and in response many brands want to expand beyond their borders and engage with new prospective customers in foreign countries. We put together…
The best content you have right now does not guarantee search traffic. But knowing Google analytics or understanding the crawlability of your site will help you improve your search engine…
Updated: February 2022 Long-tail keywords account for over 90% of search queries. Accessing that traffic pool can be incredibly profitable. The good news is that identifying, targeting and ranking for…
Search engine optimization (SEO) gives your blog posts an effective boost and a chance to earn a place on the first pages of popular search engines like Google or Bing.…
Digital marketing has become an essential pursuit for any business looking to succeed. With the web now serving as the primary mode of interaction between customers and companies, building a…
Search engine optimization (SEO) is an effective and low-cost marketing strategy you can use to gain more organic traffic. SEO helps you improve your rankings on search engines and increase…
Search engine optimization (SEO) is one of the best digital marketing methods you can use to grow your website traffic and sales. But SEO is harder to execute than most…
Latest Google algorithm updates: Product Review Updates (April, December 2021) Page Experience Update (2021) Core Updates (June, July, November 2021) Core Update (December 2020) Core Update (May 2020) Core Update…
What is a meta description? A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is designed to provide users…
If you’re familiar with search engine optimization (SEO), you’ve most likely come across the word pogo-sticking. While it’s easy to confuse pogo-sticking with bounce rate, the fact is, there is…
What is Google 3-Pack? The 3-Pack is Google’s method used to display the top three results for local SERP results. It references the user’s location to make the search more…
Since search engine optimization (SEO) is about reaching people with relevant content, it’s also crucial to know what people are searching for. The success of an SEO strategy depends on…
A few years ago, content marketing was nothing more than an exciting new way of marketing for eCommerce. Today, it has evolved into a marketing powerhouse required for every business…
Search engine optimization (SEO) is one of the primary online marketing strategies entrepreneurs prefer to implement for their businesses. If you have an official site, you can optimize it for…
Is a powerful website for your business enough? Many people go to great lengths to create a website that reflects their aims and goals. However, in today’s competitive world, this…
Search engine optimizers had their work cut out for them in 2021, with an array of hefty updates to contend with. In contrast, the first half of January has been…
Only an optimized website can climb up the search rankings. And you need good search engine optimization (SEO), decent keywords and quality websites for link building to achieve this. Such…
On Tuesday, January 25 at 11:00 am PST / 2:00 pm EST, BrightEdge is hosting an instructional webinar, SEO Pro Tips for Success in 2022, with useful pointers on SEO…
Content marketing is having its moment; however, it is still undervalued and misunderstood to a large extent. Blogging became mainstream almost a decade ago. Since then, for most businesses, content…
Judging by efforts both official and experimental, Google seems to be placing increased emphasis on local search. We have seen indications of this emphasis in different ways in our own…
“To get a higher ranking, you need to build links.” We’re sure you’ve heard experts making this recommendation. And it’s 100 percent effective if you do it right, but not…
Wondering what the Google Page Experience Update in 2021 was all about? It’s not that complicated: All the update asks from you is to make your website easy for your…
Local search engine optimization (SEO) is the process of optimizing a website to be found in local search results. Businesses that operate in a specific location and want to be…