An Ultimate Guide to Building a B2B SEO Strategy
Most marketers understand search engine optimization (SEO) and its role in helping websites rank higher in search results. Some may not be aware that selling business to business (B2B) requires…
Why Digital PR Is Important for SEO and Link Building
Building a great online presence has become the need of the hour for businesses of all shapes and sizes. No serious business or brand can afford to miss out on…
If You Care About User Experience, Invest in SEO
And, if you care about SEO, invest in User Experience. Aligning SEO and UX offers too many mutual benefits to ignore. Ahead of our March 15th webinar, let’s explore the…
Best Practices for Adding Reviews to Your Website To Boost SEO
The first-ever website was launched in August of 1991. Fast forward to 2021, and now, there are well over 1.8 billion websites on the internet, according to Statista. With so…
Guide to Social Media Metrics
Social media metrics like engagement, reach, audience growth, and many others are essential for measuring and improving the effectiveness of your marketing campaigns. They are relevant to all outcomes, whether…
Intergrated Marketing Campaigns | BrightEdge
What is an integrated marketing campaign? As marketers we distinguish between campaigns in different channels, because of differences in format, cost, frequency and dozens of other variables. Often, marketing staff…
How Often Should a Business Post on Instagram for SEO?
Instagram gets 2.9 billion visits monthly, and 81 percent of these users go there to research services and products. For business owners like you, Instagram offers ample opportunity to reach…
Tips for Adding Video Content To Improve Google Rankings
According to a survey, YouTube was the second-most visited video website globally in 2021. As a marketer, you cannot afford to miss out on this platform to get your message…
Google Begins Using Page Experience to Rank Desktop Search Results
February 2022 marks the start of Google using Page Experience as a ranking factor for desktop search. The search company says the desktop rollout will be complete by the end…
NAP for SEO: A Complete Guide
NAP is an acronym that stands for “Name, Address and Phone Number.” It’s a core concept in search engine optimization because Google uses NAP when ranking local results. If you…
SEO Bright Now: February 25, 2022
Did you know that 15% of all search queries have never been searched before? Well, that’s according to Google in a recent tweet. We don’t know about you, but we…
A Small Business’s Guide to Designing a Website With High Conversion
Since its inception in 1991, web design has grown to become one of the most powerful digital tools for small business owners. The internet has billions of websites, an indicator…
Common SEO Problems and How To Fix Them
Many people view the search engine optimization (SEO) process as relatively uncomplicated, but this is simply untrue. Optimizing content for search engines requires a lot of effort and expertise, especially…
How To Troubleshoot Common SEO Problems
Search engine optimization (SEO) is imperative for websites. Google evaluates websites on various factors to improve search engine results pages (SERPs) and promote user-friendly sites in the search results. On…
SEO Bright Now: February 4, 2022
The last two weeks have seen several feature releases from Google. In addition, Google documentation updates and explanatory content from John Mueller (Google’s Search Advocate) and other sources provided search…
BrightEdge and Oncrawl Join Forces
Fifteen years ago, Lem and I started BrightEdge because we saw a huge gap in digital. Brands were investing to produce and optimize content but had no way to predict…
HTTP vs. HTTPS for SEO in 2022
At its international developer conference, Google I/O, in 2014, Google called for “HTTPS everywhere.” The push for a secure web sits at the heart of Google’s philosophy and directly impacts…
PPC Tips That Can Lift Your SEO
Many digital marketers are inclined to believe that search engine optimization (SEO) and pay-per-click (PPC) advertising are mountains and valleys apart from one another. But in reality, they are two…
5 Content Elements More Important Than Word Count
Search engine optimization (SEO) is at the center of all conversations regarding a website’s success. The goal of content creators is to get their website to rank on Google as…
The Ultimate Guide to Instagram SEO
As one of the fastest-growing social media platforms with 1.38 billion monthly active users, Instagram is one of the most effective marketing tools that help businesses of all sizes promote…
International SEO Best Practices | BrightEdge
Digital media continues to create global interconnections, and in response many brands want to expand beyond their borders and engage with new prospective customers in foreign countries. We put together…
Using Web Scraping for Better SEO
The best content you have right now does not guarantee search traffic. But knowing Google analytics or understanding the crawlability of your site will help you improve your search engine…
Long-Tail Keywords: A Comprehensive Guide [Updated for 2022]
Updated: February 2022 Long-tail keywords account for over 90% of search queries. Accessing that traffic pool can be incredibly profitable. The good news is that identifying, targeting and ranking for…
10 Tips for a Catchy, SEO-Ready Blog Post
Search engine optimization (SEO) gives your blog posts an effective boost and a chance to earn a place on the first pages of popular search engines like Google or Bing.…
The Importance of a Digital Marketing Plan for Local Companies
Digital marketing has become an essential pursuit for any business looking to succeed. With the web now serving as the primary mode of interaction between customers and companies, building a…
SEO Tips for Online Restaurants and Bakeries
Search engine optimization (SEO) is an effective and low-cost marketing strategy you can use to gain more organic traffic. SEO helps you improve your rankings on search engines and increase…
7 SEO Myths and the Truths Behind Them
Search engine optimization (SEO) is one of the best digital marketing methods you can use to grow your website traffic and sales. But SEO is harder to execute than most…
Google Algorithm Updates: A Running Timeline of Major Changes
Latest Google algorithm updates: Product Review Updates (April, December 2021) Page Experience Update (2021) Core Updates (June, July, November 2021) Core Update (December 2020) Core Update (May 2020) Core Update…
Improve Engagement and Rankings with Meta Descriptions
What is a meta description? A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is designed to provide users…
What Is Pogo-Sticking in SEO and How Do You Fix It?
If you’re familiar with search engine optimization (SEO), you’ve most likely come across the word pogo-sticking. While it’s easy to confuse pogo-sticking with bounce rate, the fact is, there is…