7 SEO Myths and the Truths Behind Them
Search engine optimization (SEO) is one of the best digital marketing methods you can use to grow your website traffic and sales. But SEO is harder to execute than most…
SEO news from around the world
Search engine optimization (SEO) is one of the best digital marketing methods you can use to grow your website traffic and sales. But SEO is harder to execute than most…
Latest Google algorithm updates: Product Review Updates (April, December 2021) Page Experience Update (2021) Core Updates (June, July, November 2021) Core Update (December 2020) Core Update (May 2020) Core Update (January 2020) BERT (October…
What is a meta description? A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is designed to provide users…
If you’re familiar with search engine optimization (SEO), you’ve most likely come across the word pogo-sticking. While it’s easy to confuse pogo-sticking with bounce rate, the fact is, there is…
What is Google 3-Pack? The 3-Pack is Google’s method used to display the top three results for local SERP results. It references the user’s location to make the search more relevant. For…
Since search engine optimization (SEO) is about reaching people with relevant content, it’s also crucial to know what people are searching for. The success of an SEO strategy depends on…
A few years ago, content marketing was nothing more than an exciting new way of marketing for eCommerce. Today, it has evolved into a marketing powerhouse required for every business…
Search engine optimization (SEO) is one of the primary online marketing strategies entrepreneurs prefer to implement for their businesses. If you have an official site, you can optimize it for…
Is a powerful website for your business enough? Many people go to great lengths to create a website that reflects their aims and goals. However, in today’s competitive world, this…
Search engine optimizers had their work cut out for them in 2021, with an array of hefty updates to contend with. In contrast, the first half of January has been…
Only an optimized website can climb up the search rankings. And you need good search engine optimization (SEO), decent keywords and quality websites for link building to achieve this. Such…
On Tuesday, January 25 at 11:00 am PST / 2:00 pm EST, BrightEdge is hosting an instructional webinar, SEO Pro Tips for Success in 2022, with useful pointers on SEO execution…
Content marketing is having its moment; however, it is still undervalued and misunderstood to a large extent. Blogging became mainstream almost a decade ago. Since then, for most businesses, content…
Judging by efforts both official and experimental, Google seems to be placing increased emphasis on local search. We have seen indications of this emphasis in different ways in our own…
“To get a higher ranking, you need to build links.” We’re sure you’ve heard experts making this recommendation. And it’s 100 percent effective if you do it right, but not…
Wondering what the Google Page Experience Update in 2021 was all about? It’s not that complicated: All the update asks from you is to make your website easy for your…
Local search engine optimization (SEO) is the process of optimizing a website to be found in local search results. Businesses that operate in a specific location and want to be…
One billion hours. That is the total length of all the videos seen by YouTube users worldwide each day. Already, the amount of video content on the internet outnumbers written…
The concept of topic clusters isn’t new for content creators and marketing specialists. Combining related content assets in groups boosts user engagement and pleases search engines, providing highly organized website…
The eCommerce industry has witnessed tremendous growth as more people realize the ease of shopping online and getting stuff delivered to their doorstep. If you are planning to launch an…
Content marketing as an effective engagement tactic remains on the rise and won’t be going anywhere anytime soon. Naturally, this means that you have to re-evaluate your current strategies and…
Chatbots are for websites what marketing is for brands – absolutely essential. Research shows that chatbot adoption as a brand communication channel has risen by a whopping 92 percent since…
At the beginning of December, Google rolled out an algorithm update that is proving to be the most significant update to local search in several years. The search giant confirmed…
There are over 1.5 billion websites across the internet, and even the most active web user has hardly heard of any of them. Most of them are simply too difficult…
Are you just focusing on the “tangible” aspects of your search engine optimization (SEO) strategy, such as your keywords and page design? What about your page loading time? Did you…
Google‘s Recent Page Speed Insights Interface Overhaul Users of Google’s PageSpeed Insights didn’t always understand the context of the data they were presented with. If you’re new to search engine…
One of the most efficient ways to gain online traction for your website is search engine optimization (SEO). But here’s the tricky bit: You have to utilize it correctly to…
It’s nearly 2022 – and if you’re still wondering about whether search engine optimization (SEO) is for you or not, you may well have missed the boat. SEO has never…
Search engines are constantly adapting to the ways users browse for information online. Algorithms are tuned to understand the intent of the search, often reflected in the way we compose…
For digital marketers who work in e-commerce or retail, Black Friday and Cyber Monday are two of the most important days of the year. These two days represent the kickoff…