SEO news from around the world
Are you looking for a life-proven, evergreen and performance-boosting search engine optimization (SEO) tactic? There is one that will never outgrow its relevance. Yes, we are talking about backlink building.…
On August 18th, Google announced the roll-out of a major algorithm change called the “helpful content update.” It has the potential to be a big one and affects whole sites…
All non-human traffic that accesses a site is referred to as bot traffic. Your website will eventually receive visits from a specific number of bots, be it a well-known news…
At its most basic form, search engine optimization (SEO) revolves around a few pillars. One of these is content marketing. This article will explore how SEO agencies utilize content marketing…
To be in lockstep with Google’s algorithms, SEOs are now working with other teams to accomplish their goals, whether it’s user experience (UX), development, media or something else. This process…
What is it? On August 18th, Google announced that it would launch an update to its search algorithm called the “Helpful Content Update.” According to Google, this is part of…
Cookies have been around for a long time. You probably remember them from your last Internet browsing session: small text files that get stored on your device and help websites…
Do you run ad campaigns on various platforms? Google Ads and Facebook are two of the biggest advertising options in the industry, and many businesses use both for their ads.…
Until recently, there was evidence that a domain name had a major impact on its SEO or search engine optimization ranking. But, as it turns out, this view is largely…
Is it fair that digital channels make up most of your current marketing efforts? Possibly. You should be capable of communicating with and monitoring the actions of consumers and companies…
A well-executed search engine optimization (SEO) strategy helps you spread your brand message, promote your products, and speak directly to the needs of your audience. Over the last several years,…
Search engine optimization (SEO) has become a crucial part of marketing strategy for businesses around the globe, which means every company should invest some time and effort into optimizing its…
The purpose of your website is to accomplish your business goals, which should include getting your audience interested in your website content. One way to do this is to ensure…
Search engine optimization (SEO) is a technique by which you can increase your ranking on search engines. An SEO-based website has higher visibility, incorporating keywords to help match a website’s…
Website plays an essential role in a brand’s success. It acts as a portfolio for a brand from a consumer’s point of view. When we want to know more about…
Summer is in full swing. However, it doesn’t look like the algorithm engineers at Google, Microsoft, and the like have taken this as a cue to go on vacation. There…
The importance of a search engine optimization (SEO) audit was very low at the beginning of the SEO industry. No one understood the algorithms used by search engines enough to…
Companies invest lots of resources in search engine optimization (SEO) to increase their website’s visibility by incorporating Google’s algorithms to give the best traffic results. These algorithms are based on…
As a business owner, you appreciate the pivotal role of the internet in your sales. Most clients check online platforms before they choose to invest in your brand. Your website…
People today consume more content than ever. Whether it’s browsing news online, reading their favorite blog or perusing the reviews of the latest TVs before choosing which to buy, we…
The sole purpose of market research is to learn more about your customers, make the best business decisions and improve your chances of success in today’s competitive market. Brands need…
We are pretty sure that you already know about one of the most effective link-building tactics there is: guest blogging. But have you heard about guestographics? It’s like putting a…
Businesses on Instagram may not have an SEO specialist, but they implement search engine optimization (SEO) intuitively. Moreover, SEO is a number one concern for those who want to win…
Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. And some of…
Most search engine optimization (SEO) specialists aspire to reach no. 1 in Google rankings, but Google usually changes its design and algorithms to improve search appearances, making it difficult to…
Meta descriptions and keywords are critical for successful website development, promotion and traffic acquisition. Furthermore, it is through these components that Google receives information about the site page’s content. Therefore,…
The previous two weeks have seen a number of interesting and important changes from Google, with particular relevance for marketers and e-commerce merchants. There are lots of small practical changes…
Have you ever wondered why people don’t visit some company websites? Whether they have excellent products and services, a website can affect the organization itself. A website can help your…
The addition of featured snippets to Google results pages represents one of the most significant developments in the evolution of search. Position zero results—snippets that appear before the main organic…
Over the last several years, more alternative search engines have entered the market, taking away market share from global giants. Open-access technologies and inexpensive tools have allowed smaller organizations to…