SEO news from around the world
Keywords are vital in creating comprehensive and effective search engine optimization (SEO) or site optimization plans. They help with web positioning, making your brand more visible and accessible to prospective…
Every good website needs unique title tags and meta tags or, more simply, descriptions with keywords. They not only help potential customers discover your website, but more about your services…
Paul Smyth, the Head of Digital Accessibility at Barclays, believes that the need for web accessibility is justified. It is a proposition that can be summarized into these three things:…
The digital age is progressing at warp speed. All around us, we’re seeing a shift from physical stores to eCommerce stores. This means a huge opportunity for savvy online retailers,…
Short-Form vs. Long-Form Content: What Do Search Engines Want? Which is better for ranking in search engines, long or short content? If you’ve been in the search game for more…
Artificial (AI) in marketing and business: What innovations has it brought? Even before the COVID-19 pandemic, marketers were working with large amounts of data, rising customer expectations and fierce competition.…
Duplicate content can bring down your website ranking and affect its domain authority (DA) scores. While Google may not directly punish a website, there’s always a risk of others reporting…
Optimizing for intent leads to increased performance across the board, whether measured in terms of content engagement, rankings, or conversions. It’s a core part of a successful search engine optimization…
Believe it or not, website accessibility is often overlooked when it comes to strategic planning and SEO basics. According to World Bank, 15% of people across the world are living…
It’s always a good idea to supplement your organic digital marketing efforts with an effective paid campaign. Paid ads can help push more leads down the sales funnel and bring…
There’s a lot of focus on achieving balance these days. From juggling personal and professional lives to mastering complex yoga poses, balance seems to be the answer. But in the…
The eCommerce industry has developed tremendously over the last couple of years. This development was triggered by the global pandemic, which took a toll on many industries. However, opening an…
Ranking number one in Google’s search results is the epitome of search engine optimization (SEO) success. Right? Except this isn’t the case anymore. The power of the much-coveted No. 1…
Are you looking for a life-proven, evergreen and performance-boosting search engine optimization (SEO) tactic? There is one that will never outgrow its relevance. Yes, we are talking about backlink building.…
On August 18th, Google announced the roll-out of a major algorithm change called the “helpful content update.” It has the potential to be a big one and affects whole sites…
All non-human traffic that accesses a site is referred to as bot traffic. Your website will eventually receive visits from a specific number of bots, be it a well-known news…
At its most basic form, search engine optimization (SEO) revolves around a few pillars. One of these is content marketing. This article will explore how SEO agencies utilize content marketing…
To be in lockstep with Google’s algorithms, SEOs are now working with other teams to accomplish their goals, whether it’s user experience (UX), development, media or something else. This process…
What is it? On August 18th, Google announced that it would launch an update to its search algorithm called the “Helpful Content Update.” According to Google, this is part of…
Cookies have been around for a long time. You probably remember them from your last Internet browsing session: small text files that get stored on your device and help websites…
Do you run ad campaigns on various platforms? Google Ads and Facebook are two of the biggest advertising options in the industry, and many businesses use both for their ads.…
Until recently, there was evidence that a domain name had a major impact on its SEO or search engine optimization ranking. But, as it turns out, this view is largely…
Is it fair that digital channels make up most of your current marketing efforts? Possibly. You should be capable of communicating with and monitoring the actions of consumers and companies…
A well-executed search engine optimization (SEO) strategy helps you spread your brand message, promote your products, and speak directly to the needs of your audience. Over the last several years,…
Search engine optimization (SEO) has become a crucial part of marketing strategy for businesses around the globe, which means every company should invest some time and effort into optimizing its…
The purpose of your website is to accomplish your business goals, which should include getting your audience interested in your website content. One way to do this is to ensure…
Search engine optimization (SEO) is a technique by which you can increase your ranking on search engines. An SEO-based website has higher visibility, incorporating keywords to help match a website’s…
Website plays an essential role in a brand’s success. It acts as a portfolio for a brand from a consumer’s point of view. When we want to know more about…
Summer is in full swing. However, it doesn’t look like the algorithm engineers at Google, Microsoft, and the like have taken this as a cue to go on vacation. There…
The importance of a search engine optimization (SEO) audit was very low at the beginning of the SEO industry. No one understood the algorithms used by search engines enough to…