SEO news from around the world
Online shopping and ecommerce adoption picked up major speed throughout the pandemic. Both online selling opportunities and competition are greater than ever before. And making sure you’re using the best…
Have you checked your website’s health lately? Your website might look great on the outside, but have you checked deeper? A healthy website is more than just a good-looking site.…
HTTPArchive published real-world statistics of Core Web Vitals performance of major CMS platforms that showed many open source and commercial platforms making gains in Core Web Vitals performance. The most…
This post was sponsored by Adzooma. The opinions expressed in this article are the sponsor’s own. Managing paid campaigns is a lot like driving a car: starts off overwhelming, but…
Do you want to reach your customers online? Digital marketing enables you to deliver marketing messaging to your ideal customers on a variety of platforms online. In this guide, we’re…
All Instagram accounts can now share links in stories, a feature that was previously reserved for verified and high-follower accounts. This marks the first time that link sharing on Instagram…
Want to identify high intent keywords using methods that work? Would you like to implement a simple, powerful keyword technique that allows your target audience to find you faster? Join…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Testing out a new paid marketing…
Google ranking factors are usually a hot topic of debate in the SEO industry. While Google has confirmed a few ranking factors and signals, there is a lot of speculation…
It happens every year – the holidays sneak up on us. Whether you end up scrambling to find the right gift for someone or rushing to ensure the perfect products…
The need to decrease cost per acquisition (CPA) has increased significantly as Google Ads continues to mature, leaving many marketers wondering: What tools do I have to reduce Google Ads…
Landing a spot on the Explore page is the best free exposure you can get on Instagram. Explore is a discovery engine that helps users find new content, and getting…
This post was sponsored by Adchieve. The opinions expressed in this article are the sponsor’s own. Google wants to make PPC campaign management easier and therefore takes the bid management…
With Amazon’s wild success, many are looking for how they can capitalize on the platform’s ability to generate so many sales for products in almost every area of life. However,…
News search has gotten complicated, and it’s more important than ever to stay up-to-date with the latest best practices in news SEO. Christine Liang, the SEO Director at The New…
How can you consistently lead the news in search when hot stories are breaking? That’s a difficult enough task on its own. But publishing success isn’t only about dominating in…
In a Google Office-hours hangout John Mueller was asked a great question about how Google Search Console (GSC) reports impressions now that the first page of the search results are…
Today’s Ask an SEO question comes from Emmanuel in London, who asks: “How do I drive traffic to my key landing pages when it’s being distributed to other informational pages?…
You’ve built your fantastic website and filled it with amazing content. What’s left to make it a search engine sensation? Inbound links! No matter how much you optimize your HTML…
Pop quiz: There’s a popular ranking metric obsessed over by SEO pros – one that can grade the quality of a site, estimate how easy/difficult it is for that website…
Do you want to simultaneously increase your ecommerce store’s conversions and receive more visibility in search results to attract new customers? Let’s look at three powerful and proven ways the…
Google’s John Mueller answered a question in Google Office-hours hangout about improving trust with Google. Trustworthiness, along with expertise and authoritativeness are a hot topic. Mueller addresses the topic of…
My first introduction to LinkedIn was in my senior year of college, when it was a requirement of my Career Preparation class to complete a LinkedIn profile. I remember putting…
Google’s web search algorithm doesn’t care what’s in an image. All that matters is it’s marked up with the correct structured data. Whether it’s an award-winning photograph, or a blank…
Local search marketing is key for any location but when faced with a competitive market, it’s essential that you have strategies to help you stand out. The closer the user…
Google’s Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most highly requested new features. Search Console already reports…
A crucial aspect of improving your SEO performance is reporting. By reporting on what you’ve done, you can analyze the data you’ve collected, and learn from it. In this…
So you’re using paid search to promote your brand online? I’m sure you have spent a fair amount of money trying to generate more quality leads. The use of your…
Building a diverse portfolio of links, including deep links, is part of a successful link building strategy. But can your deep link ratio affect your organic search rankings? Read on…
What on earth is co-citation, and is it a Google search ranking factor? You may have heard the term co-citation in your SEO wanderings, often in discussions on link building…