SEO news from around the world
What makes paid social campaigns effective? Where are your opportunities for improvement? On October 27, I moderated a Search Engine Journal webinar sponsored by Similarweb and presented by Amy Bishop,…
Google updated it’s Google Search Central Video Best Practices help page to add an additional recommendation that will help Google find and index video content better and make it available…
Sharing is caring – especially when it comes to content. A great article can have many lives, circulating across platforms and generating traffic for months, or even years, to come.…
Google My Business is no more—get used to saying “Google Business Profile” as the search company simplifies and renames its important local search tool. With the new name comes an…
Google announced today that the name of its local listing platform, Google My Business (GMB), is changing to Google Business Profile. “Moving forward, we recommend small businesses manage their profiles…
Google confirms the Page Experience Algorithm update, which rolled out to mobile search earlier this year, will be applied to desktop search results. This update is slated to launch beginning…
A technical SEO published a case study of how he solved a curious Crawled Currently Not Indexed problem on his site. While the solution he found might not be universal…
Be honest: Have you ever put together what you now know to be one of the worst SEO reports ever made? You know what I mean – a bloated 10-pager…
Despite being introduced by Google ten years ago, many site owners still struggle with getting hreflang correct. Often, this is due to common misconceptions and the wishful thinking of developers.…
Google is launching a new version of PageSpeed Insights that aims to address many of the challenges of the existing version. One of the biggest problems with PageSpeed Insights is…
Content marketing has come a long way since its early days. You can no longer write something, post it online, and expect it to generate positive results because you were…
Google’s John Mueller answers four rapid fire questions about common technical SEO issues that almost everyone runs into at one point or another. Mueller addresses questions sent in by people…
Google’s Danny Sullivan confirms a spam-fighting algorithm update has started rolling out to search results and will be fully rolled out within a week. The rollout of the update begins…
Does Google factor direct website visits into your search rankings? To be clear, direct traffic is where a person (or bot – we’ll get to that later) navigates directly to…
Would you like to get high-level leads? Who doesn’t! Using surveys as a lead generation and brand awareness strategy can be very effective. Join Shelley Walsh, Special Projects Editor at…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image credit: Loren Javier It’s a…
Six of my seventeen years in digital marketing were spent at an agency. It’s where I learned the strategies that shaped who I am as an SEO today. More importantly,…
Note: Thank you to Pierce Brelinsky, who helped me research and diagnose this issue. It’s no question that Shopify has been growing in popularity over the years. We’ve been seeing…
Facebook announced that it is shutting down it’s use of facial recognition, including for uses related to the visually impaired. Facebook left the door open to exploring on-device facial recognition…
Press release distribution, a form of earned media, is an integral part of reputation management, brand exposure, and content marketing. It helps both big corporations and small businesses gain a…
Using Python to automate SEO processes can be intimidating for new users – at least, at first. In this column, you’ll find an easy-to-use script you can download and run…
Google’s introduction of the Knowledge Graph in 2012 was a seismic shift in search, going from “strings”– directly matching words to other words – to “things” and trying to understand…
Issues with user management and domain verification in Search Console can now be reported directly to Google with the click of a button. This feature is an expansion of a…
Search Engine Journal is expanding its editorial team. We’re excited to announce that Search Engine Journal is looking to hire a Paid Media Editor. Apply here or continue reading for…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Long-form content can often be overshadowed…
Today’s Ask an SEO question comes from Sonia in Maharashtra, who wrote: “Hey, I am facing an issue of trying to outrank an article that speaks negatively about our company.…
The new WordPress Performance Team, which includes contributors from Google and Yoast, is meeting to plan the next steps for coordinating efforts for improving WordPress performance. A kickoff meeting is…
Consumers of all ages and demographics are becoming increasingly aware of their growing dependence on technology – in many cases at the expense of their privacy. According to Pew Research…
Influencer marketing has exploded over the past couple of years. Everyone who’s anyone is using it to promote their brands. However, some businesses have learned how to run high-impact campaigns…
Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification. Offered in conjunction with Coursera, the program teaches the skills necessary…