Google sent out an update to its Customer Match policy to advertisers yesterday, going into effect in January 2025. Customer Match allows advertisers to use their first-party data to reach…

Enterprise SEO platform BrightEdge is actively monitoring millions of keyword search results, detecting real-time trends in Google’s AI Overview and organic search tied to the ongoing November 2024 Core algorithm…

Just in – Google announces launch of new curation capability for agency advertisers. The updates in Google Ad Manager are designed to streamline workflow, reduce complexity, and drive efficiencies for…

Last week, reports claimed Google was testing mobile search results without favicons or colors, eliminating any advantage conferred by a well optimized favicon. However, a Google representative confirmed this was…

Google’s Search Central team has released a new video in its “SEO Made Easy” series. In it, Search Advocate Martin Splitt addresses common concerns about duplicate content and provides practical…

In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer:…

An interesting discussion emerged on Twitter inspired by an article written by Jono Alderson. The article proposes thinking about Schema.org structured data markup as a way for emerging AI technologies…

Wordfence issued an advisory on a vulnerability patched in the popular Happy Addons for Elementor plugin, installed on over 400,000 websites. The security flaw could allow attackers to upload malicious…

Thankfully, every so often, a tool comes along that makes the complex world of search engine optimization a bit more manageable. Social bookmarking sites are one of these tools that…

Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, promises to…

Google has released its latest broad core algorithm update for November 2024. This update continues Google’s refinement of search systems to enhance the quality of results. On X, Google states:…

New standards are being developed to extend the Robots Exclusion Protocol and Meta Robots tags, allowing them to block all AI crawlers from using publicly available web content for training…

Having a hard time increasing brand search volume and building a strong presence on SERPs, especially in a way that’s not consuming all of your precious time? Let’s face it:…

One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing in paid media, your PPC…

In today’s interconnected digital world, international SEO is no longer optional for businesses with global ambitions – it is essential. The potential to reach diverse markets and accelerate growth through…

In an ironic twist to the ongoing dispute between Automattic and WP Engine, a newly published website on WPEngineTracker.com is displaying a protest message against CEO Matt Mullenweg. Copycat Domain…

Automattic’s WP Engine Tracker website was temporarily blocked by Cloudflare over the weekend as a suspected phishing site, sparking cheers from members of the WordPress subreddit. Meanwhile, someone registered the…

Google continues updating AIO rankings, increasing the presence of larger shopping-related panels and ads that push organic search results lower on the page. The good news for search marketers is…

Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on…

LinkedIn’s push into video content is showing results, according to new research by marketing expert Caroline Giegerich. Her analysis, published in Adweek, tests LinkedIn’s claim that video gets five times…

YouTube has updated its video linking system, giving creators in the YouTube Partner Program (YPP) more control over advertising partnerships. This addresses several long-standing issues in collaborations between creators and…

LinkedIn reveals the top ten most in-demand and fastest growing job positions in Q3. Job growth in the financial sector was significant in Q3. Traditional roles are in demand –…

Automattic appears to have created a site that draws attention to the number of customers that have left WP Engine for another web host. The site includes a searchable database…

This week’s Ask An SEO question comes from Nazim from Islamabad, who asks: “I have a price comparison/aggregator website with my country’s domain. I want to ask what type of…

Chatbots have changed many professionals’ workflows and processes. SEO pros, writers, agencies, developers, and even teachers are still discussing the changes that this technology will cause in society and how…

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. Having the right SEO AI tools in your martech stack can help you: Streamline…