SEO news from around the world
Across 60,000+ websites we track daily analytics for, ChatGPT sends 8-9x the referral traffic of the next leading AI-first platform, Perplexity. Just last month, OpenAI CEO Sam Altman revealed that…
Lately, I’ve seen some particularly bad advice floating around on how long content should be to show up in AI search. For instance, this study of only 20 brands (narrow…
AI may be killing search clicks, but we’re still reading content—especially the good stuff. At Ahrefs, we read and share articles all the time for marketing and SEO inspiration. In…
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM, social platforms, and more—through one standardized connection. This means you can ask: ‘Show me…
AI assistants mention brands constantly but they rarely include links. When I tracked brand mentions for Ahrefs across six AI platforms, I found they linked to Ahrefs as rarely as…
Your brand is being talked about on YouTube right now—and you probably have no idea what’s being said. YouTube is the second-largest search engine, where users spend roughly 50 minutes…
In this guide, you’ll learn what makes ChatGPT traffic unique, how to track it in your analytics, and strategies to increase both direct and indirect visits from this AI assistant.…
Monday, November 17, 2025 We’re always looking for new ways to help you understand your data and make smarter decisions when it comes to Google Search. That’s why we’re happy…
If a competitor is mentioned more often, cited more frequently, or framed more favorably in AI answers, they win attention and trust before searchers even know you exist. This guide…
Get the week’s best marketing content If you’re looking for fresh numbers you can paste into a slide and defend in your budget/RFP meetings, this is the place for you.…
Wednesday, November 12, 2025 Shipping speed, cost, and return policies are critical factors for online shoppers. When customers have clear information on fulfillment, it builds trust and improves their shopping…
Tuesday, November 11, 2025 We’re thrilled to announce our upcoming Search Central Live Zurich on December 9th! This is a fantastic opportunity for SEO and digital marketing professionals to connect,…
Just how stable are AI Overviews? If you manage to get your brand mentioned or cited in them, can you take the rest of the month off? Or do you…
AI assistants like ChatGPT, Gemini, and Perplexity have become the new places people turn to for answers—handling millions of prompts every day. Even Google now uses AI to generate summaries…
What triggers an AI Overview? What types of queries are most likely to generate an AIO, and which are relatively safe? Can we predict where AIOs will appear, and even…
Last year’s Ahrefs Evolve was about surviving Google’s updates. This year? We barely talked about algorithms. Instead, more than 500 marketers gathered and listened raptly as every conversation circled back…
Wednesday, November 5, 2025 We’re constantly working to simplify the search results page, so that it’s quick and easy to find the information and websites you’re looking for. As part…
Get the week’s best marketing content We analyzed our Brand Radar database of 108 million AI Overview queries to see which countries have the most AI Overviews present in Google…
Your brand presence shouldn’t depend on luck, algorithms, or guesswork. It should be built and improved with precision so you show up in all the places that matter, exactly as…
An AI visibility audit provides a structured approach for search and brand teams to assess how their brand shows up on platforms like Google’s AI Overviews, ChatGPT, and Perplexity. It…
Ask ChatGPT, “How much does SEO cost?” and you’ll likely see Ahrefs cited as a source. Ask Claude about email marketing benchmarks, and Mailchimp’s data appears. Search Perplexity for project…
Recently, a LinkedIn post claimed that you could replace paid SEO tools with just a handful of ChatGPT prompts and save $8,400 annually. The post exploded. 500+ likes, 400+ comments,…
Not every blog post you publish will rank in search engines. Even if you’ve done keyword research and written great content, it’s not always possible to get things right on…
I analyzed the top 1,000 pages ChatGPT cited in September 2025 using Ahrefs Brand Radar, to understand what types of content AI is referencing right now. You can repeat this…
Monday, October 27, 2025 We are excited to announce Query groups, a powerful Search Console Insights feature that groups similar search queries. One of the challenges when analyzing search performance…
How many clicks and impressions come from rankings beyond Google’s first page? To find out, we analysed 458 billion clicks and 17 trillion impressions from Google Search Console. Our findings…
With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs data to get actionable SEO insights. MCP, which stands for Model Context Protocol, is…
Get the week’s best marketing content You don’t need another debate about whether optimizing for AI counts as SEO. You need to know what to actually do. This checklist combines…
Get the week’s best marketing content You don’t need another debate about whether optimizing for AI counts as SEO. You need to know what to actually do. This checklist combines…
Newsletters are hot again. The media has dubbed it the “Substack revolution.” Journalists, venture capitalists, marketers—it seems like everyone is starting a newsletter these days. But with more newsletters comes…