We recently concluded Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. The Ahrefs team at Evolve It wasn’t just a conference; it was an entire…

You don’t have to be the next James Bond to start PPC spying—all you need is a license to Ahrefs. In this article (for your eyes only), I’ll share what…

But often, brand monitoring is more than just responding to comments that mention your brand—it’s about understanding customer sentiment and using feedback to shape your brand reputation in real-time. Whether…

SEO potential is the measure of how much organic traffic you can generate through search engines like Google without a cent spent on ads. This free traffic can translate into…

SEO often sounds more complicated than it really is. As a small business owner, you can get started for free with a handful of the best tools in the industry.…

It’s impossible for anyone to list all the best digital marketing conferences as nobody’s been to them all. But as our team has been to quite a few, we thought…

I’ve worked in SEO for just over 12 years. In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you…

At first glance, branded content may seem worlds apart from the actual brand. But that’s because it’s not really about them. It’s about the audience and their interests. Take the…

We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on keywords where they already have an organic ranking in the top 10 positions.…

If you’re a founder who knows that SEO matters, but doesn’t know where to start, check out this one-page primer. Thanks to the following founders for sharing feedback on this…

Affiliate publications have seen a sharp drop in SERP visibility over the last few days. The news came after Glenn Gabe shared a “stop-the-presses” post, revealing that Google had penalized…

I’m going to type the lamest thing I’ve ever typed and make 90% of you close the page right now. Are you ready? I am a thought leader. I feel…

The holidays are coming up. What can you do to ensure you’re getting the most out of the season? Here are some holiday marketing strategies you can use: 1. Start…

AI is eating the world, and it’s only been two years since the “ChatGPT moment.” Just a year ago, many were questioning whether AI was even worth the hype. Today,…

Low-hanging fruit SEO opportunities can help you: Get your content indexed by Google ASAP Achieve maximum results with minimum effort Show clients fast progress to prevent churn Get buy-in for…

Local newspapers will link to anything. Seriously. Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did…

We analyzed the branded search growth of 3,000 software companies to discover the fastest-growing AI companies around. When we published our list of 50 trending tech startups, surprise surprise—AI companies…

LLM optimization (LLMO) is all about proactively improving your brand visibility in LLM-generated responses. In the words of Bernard Huang, speaking at Ahrefs Evolve, “LLMs are the first realistic search…

Ahrefs Evolve is a wrap. And my favorite memory? All the people I met at the event. In fact, I really loved the diversity—being held in Singapore, I was finally…

Last year, we published a children’s book about SEO. We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. And we…

We analyzed the branded search growth of 2,700 software companies to discover the hottest trending startups in tech. Here’s how we built this list (and how you can do the…

I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising in others. For instance, one of my favorite stats (although…

Get the week’s best marketing content Are you looking for some juicy affiliate marketing statistics? Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet,…