Marketing Automation Tools (That Save You Time)
Marketing automation tools improve the efficiency of your business by automating boring, repetitive tasks, meaning you can focus on more important things. Here are my (and the Ahrefs team’s) top…
23 SEO Questions to Ask New Clients + Questionnaire Template
Working with new clients for the first time can be overwhelming. Getting all the essential information to start working on growing their business through SEO is one thing. Doing it…
8 Most Important Types of Keywords for SEO
We’ll take a look at the types of organic keywords everyone interested in SEO should know. If you just want a quick overview of the types, see the cheat sheet…
5 Questions With Kevin Indig
“Five questions with…” features SEO professionals and marketers of all experience levels. To kick things off, we chatted with Kevin Indig, who shared about his start in the industry, advice…
Search Central Community in 2022 | Google Search Central Blog | Google Developers
Tuesday, March 07, 2023 The Search Central Community is an online forum where site owners can help each other troubleshoot issues around their site’s presence on Google Search, discuss various…
Deciding if (And How) to Target a Keyword
If you’re choosing keywords based on search volume alone, you’re making a mistake. You also need to consider whether the keyword makes sense for your business and whether you can…
E-E-A-T Is the New E-A-T. What the New “E” Means for SEO
E-E-A-T (or Double-E-A-T) is a concept used by human quality raters to evaluate Google’s search ranking systems. Originally, it consisted of only three factors (E-A-T). But in December 2022, Google…
How to Measure SEO Performance & Results (The Right Way)
If you tried to put together a list of metrics from all resources about SEO topics, you’d easily end up with hundreds of them. It can be overwhelming to make…
The Only Guide You Need
Resource page link building is nothing new, but it remains a popular link building tactic. How popular? According to Aira’s 2022 State of Link Building Report, 24% of SEOs use…
Keyword Tracking Tools (To Suit All Budgets)
With so many options for tracking your website’s keywords, it’s hard to know which tools will suit both your business and your budget. Let’s look at the options. 1. Ahrefs…
Get These 6 Types of Backlinks (+ 4 Types to Avoid)
We all know that building links is crucial to any SEO strategy. The problem is that with so many link vendors and outreach specialists offering different types of backlinks, it…
How Many & Which Ones
Typical advice says that there are five to 10 content marketing goals and that you can hit them separately with different types of content. I think there are two mistakes…
20 Online Business Ideas That Actually Work
Starting an online business is the single best way to create freedom in your life—freedom over your time, your money, your work environment, and more. I’ve started over half a…
7 Marketing Objective Examples (+ How to Set Yours Right)
The hard truth about marketing objectives is that you shouldn’t look at a few examples and choose those that seem to fit the best. The examples should only be used…
Google Doesn’t Care About AI Content. Here’s Why.
This seemed to come as a bit of a shock to some, but I think there are three reasons why it makes total sense. Reason 1. Google can deal with…
Updating Search Console users and permissions management | Google Search Central Blog | Google Developers
Wednesday, February 22, 2023 Starting today, we’re updating Search Console’s user and permissions to incorporate functionality related to ownership and user management. Historically, these functionalities were only available in the…
9 Best Use Cases (And 4 Suboptimal Ones)
I’ll have to admit: ChatGPT is cool. I don’t think we expected AI to come this far so soon. But it doesn’t mean every free “ChatGPT prompt” ebook you see…
Bulk data export: a new and powerful way to access your Search Console dataa new and powerful way to access your Search Console data
Tuesday, February 21, 2023 Today, we’re announcing bulk data export, a new feature that allows you to export data from Search Console to Google BigQuery on an ongoing basis. (Note…
An Aggregator With Integrator Strategy – Carwow SEO Case Study
An aggregator is a business that collects and rearranges an existing commodity in a way that provides value to the customer. Aggregators typically don’t create content because the content is…
12 Things That Only Ahrefs Can Do
What makes Ahrefs better than the competition? It’s a fair question but a tough one to answer because there are just so many things to compare. So instead of filling…
Don’t use 403s or 404s for rate limiting | Google Search Central Blog | Google Developers
Friday, February 17, 2023 Over the last few months we noticed an uptick in website owners and some content delivery networks (CDNs) attempting to use 404 and other 4xx client…
9 Actionable Tips to Master It
The first step to your content’s success is how much research you put into it. When I started my career as a writer, I didn’t focus much on content research.…
How to Build an SEO Roadmap in 7 Steps (Template Included)
The SEO roadmap is one of the most important documents in an SEO campaign. Not only does it formalize your SEO strategy, but it’s also used as a tracker for…
What Do SEO Agencies Do? (And Tips for Choosing One)
I’ve worked in SEO agencies for the past 10 years. During that time, I have become familiar with how they operate. If you’re looking for the inside scoop on what…
Everything You Need to Know
Knowing how a marketing funnel works can help you diagnose problems and improve your marketing strategy. In this guide, I’ll show you everything you need to know about marketing funnels.…
Keyword Mapping. A Practical Guide for the Curious
Deciding whether a keyword should be targeted by a separate page or clustered with other keywords is a common problem in SEO. Keyword mapping is a process aimed at solving…
Mastering Website Navigation: The Ultimate Guide
Great navigation is a crucial element to get right on your website for two main reasons. First, it affects your user experience—helping users find what they want will result in…
Google Search’s guidance about AI-generated content | Google Search Central Blog | Google Developers
Wednesday, February 8, 2023 At Google, we’ve long believed in the power of AI to transform the ability to deliver helpful information. In this post, we’ll share more about how…
What Are the Benefits of SEO? (And How to Get Started)
If you are a business owner, you may have heard about how vital search engine optimization (SEO) is. But how can it help fast-track your business’s growth, get more customers,…
The Current State of Google PageRank & How It Evolved
PageRank (PR) is an algorithm that improves the quality of search results by using links to measure the importance of a page. It considers links as votes, with the underlying…