In April 2025, we analyzed 900,000 newly created web pages and discovered that 74.2% contained AI-generated content. With the rapid growth of generative AI, businesses, educators, and publishers are asking…

First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their strategies since losing clicks to Google. You’ve probably heard that Google’s AI search features…

In a dataset of 15,000 prompts, we found that—on average—only 12% of links cited by ChatGPT, Gemini, and Copilot appear in Google’s top 10 results for the same prompt. Perplexity…

Here’s the complete process I use to publish high-quality AI content on the Ahrefs blog. I’ll be honest: there are parts of my job that I don’t like. Writing my…

There are plenty of website metrics out there, and just as many tools to track them. So, to clear up the confusion, I’ll show you the key metrics that really…

Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million citations across 7 AI search platforms to find out. As we clamor to optimize…

Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind: “What kind of AI Overview keywords still drive clicks?”, and “Is there a…

We analyzed 1,000,000 SERPs to see how the presence of different SERP features has changed since the start of the year. AI Overviews appeared from nowhere in August 2024, and…

Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you can stitch together a full workflow without spending a dime. Every SEO—whether beginner…

If you rank well in traditional search results, does that mean you’ll get cited in AI Overviews? We decided to find out. We pulled one million keywords that triggered AI…

How much do traditional and AI search results overlap? AI models draw on search engine indexes to enrich their static training data in a process known as retrieval augmented generation…

Get the week’s best marketing content AI Overviews aren’t always in the first position in the SERPs. For example, here’s an AI Overview in the 2nd position. See where AI…

I set up some tests over a month ago to see if Google would rank content generated by Google AI Mode in the organic search results. Spoiler: it did not…

Conferences are a great excuse to meet other marketers, learn cutting-edge tactics, and just simply hang out and make friends! Even better if it’s on your company’s dime. Here are…

AI Overviews are AI-generated content, which means they can contain hallucinations. Google uses “grounding” to improve their accuracy, but according to our research, AI Overviews are more likely to cite…

Get the week’s best marketing content Does being mentioned on highly cited web pages lead to more mentions in AI assistants? I’m defining highly cited web pages as those with…

Get the week’s best marketing content Does being mentioned more on the web lead to more mentions in AI assistants? I’m defining mentions as the number of web pages that…

In 2023, Google published a blog post stating that they’re not against AI content: If you think about it, there is no clearer signal than the fact that Google has…

Get the week’s best marketing content Does being seen more on the web lead to more mentions in AI assistants? I’m defining “being seen” or web visibility as the estimated…

We recently launched our new AI detector. For almost any webpage, you can analyze the likelihood that AI was used to create it, highlight AI-generated sections of text, and even…

You don’t need to be tech-savvy to build a website. With AI, you can bypass coding, hiring a developer, or staring at a blank page for hours. You can automate…

Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy it? You’re not alone. Many aspiring entrepreneurs believe that product research is a complex and…

Though still custom event tracking in Web Analytics). I wanted to see if other sites were experiencing any AI traffic growth–especially now that zero-click search has taken hold. We decided…

Going into this study, I suspected that domain-level link metrics would not be a good predictor for mentions. I was expecting Google AI Overviews to show more of a correlation…

Google is forever telling us that AI search is better quality… When they get to a decision to click out, it’s a more highly qualified click… What we hope to…

AI is all anyone can talk about right now–and for good reason. It’s on track to drive change at a scale we haven’t seen since the industrial revolution. But in…

I became interested in automotive SEO after buying a new car and getting some repairs done on my old one at the same time. I found the dealerships and repair…