In Google Analytics, when you see “(not provided)” instead of the queries that led searchers to your website, this means Google is covering organic keywords data in the interest of…

At Ahrefs, we sell SEO tools. These tools are mostly used by other businesses. So, in order to reach them, we engage in B2B marketing. In this guide, you’ll learn…

Long-form content isn’t necessarily better for SEO than short-form content. As with many things in SEO, it depends. Sometimes, long-form content is overkill and a waste of resources. Other times,…

Marketing activities are actions an individual or organization undertakes to achieve specific marketing outcomes. There are probably as many marketing activities as there are marketing goals. It’s hard to evaluate…

HTTP status codes are server responses to client (typically browser) requests. The status codes are found in the server response. They include a three-digit number and usually have a description…

It probably feels as if you need tens of marketing tools to get a complete picture of the competitor landscape. I’ve certainly tried too many of them throughout my career.…

Googlebot is the web crawler used by Google to gather the information needed and build a searchable index of the web. Googlebot has mobile and desktop crawlers, as well as…

Want to give your small business a marketing boost? Try one of the ideas below. They’re inexpensive, and they work. Here’s the list: Set up your Google Business Profile Get…

A well-crafted press release can help relationship-building, manage a brand’s image, and improve SEO. Here’s everything you need to know about press releases, including a step-by-step guide to writing a…

A marketing campaign is a series of organized, strategized efforts used to achieve a marketing goal. Planning a campaign instead of firing ad hoc messages at your audience helps you…

Here are some popular “types” of content marketing: Blogs Videos Podcasts Emails Infographics Webinars Case studies Presentations eBooks Whitepapers Testimonials Slide decks Quizzes Tools You’ll find these on pretty much…

Marketing goals can be defined as broad, long-term outcomes that a company wants to achieve via marketing efforts. Setting clear marketing goals is important, as this can effectively focus your…

According to a recent study, only 10% of marketers don’t use content marketing (spoiler alert). So for the remaining majority of marketers, and perhaps the unconvinced minority, we’ve curated, vetted,…

Startups experience a never-ending stream of problems and challenges. Survival in such a scenario is an art of choosing between what to focus on, put on hold, or simply ignore.…

Just can’t get your content marketing program to work? Fret not. Here’s a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and…

Marketing is changing faster than ever. Those of you who aim to become T‑shaped marketers or who manage entire marketing departments know it best. Chasing after the latest marketing fads…

How do you instantly tell the difference between a good SEO and a bad one? Look at their SEO reports. Bad SEO reports – Clients get lost in pointless data,…

At Ahrefs, we write a lot of content. We have over 320 blog posts and more than 200 videos published on our YouTube channel—most of which are scripted. Needless to…

Most people choose WordPress as their website’s CMS because it’s easy to use and SEO friendly out of the box. Both of these things are true, but it’s important to…

In the past few years, I’ve seen more people saying that links are dead, they don’t matter for rankings, or they’ve lost their importance. Links are a confirmed major ranking…

Most website owners have to deal with redirects at one point or another. Redirects help keep things accessible for users and search engines when you rebrand, merge multiple websites, delete…

Many people believe that having multiple pages about the same thing confuses search engines and leads them to rank the “wrong” page. In the words of Patrick Stox, this whole…

Local SEO is the process of increasing your business’s presence in local search to attract more customers or clients. Plenty of guides show you how to do local SEO from…

It’s impossible to prioritize and get approval for your SEO efforts without knowing what is and isn’t working for your website. That’s because you can’t make rational decisions without knowing…

Search volume is probably the most frequently used metric in SEO. It helps us gauge the popularity of various keywords and predict the search traffic we may get from ranking…

DropBox famously supercharged its growth by leveraging its product—it gave away storage space for each new referral to its business. This integration of product and marketing was new at the…