Local search engine optimization (SEO) is the process of optimizing a website to be found in local search results. Businesses that operate in a specific location and want to be…

One billion hours. That is the total length of all the videos seen by YouTube users worldwide each day. Already, the amount of video content on the internet outnumbers written…

Chatbots are for websites what marketing is for brands – absolutely essential. Research shows that chatbot adoption as a brand communication channel has risen by a whopping 92 percent since…

There are over 1.5 billion websites across the internet, and even the most active web user has hardly heard of any of them. Most of them are simply too difficult…

Google‘s Recent Page Speed Insights Interface Overhaul Users of Google’s PageSpeed Insights didn’t always understand the context of the data they were presented with. If you’re new to search engine…

It’s nearly 2022 – and if you’re still wondering about whether search engine optimization (SEO) is for you or not, you may well have missed the boat. SEO has never…

Search engines are constantly adapting to the ways users browse for information online. Algorithms are tuned to understand the intent of the search, often reflected in the way we compose…

How your web pages link to one another is a crucial driver of search rankings. However, managing this internal linking can be a time-burning and mind-numbing task, so specialists put…

So you have some money to spend on your next marketing campaign, but where do you begin? We know paid advertising is an effective way to drive immediate traffic, and…

The current market is dedicated to satisfying the needs of the consumers. There’s a constant race among sellers and manufacturers to meet these expectations, forcing businesses of all sizes to…

The performance of your website is one of the most important elements of your online presence. That is why you must tackle any possible issues causing your website to slow…

Did you know a good press release (PR) campaign can influence your ranking performance more than several other channels? Times are changing, and as digital marketing and content marketing become…

Many designers and artists consider their craft to be above all the laws of search engine optimization (SEO). But an article published by the Association for Computing Machinery suggests that…

Thin content had been the conventional practice until Google released the Panda update in 2011. The algorithm was designed to curb the ubiquity of low-quality content on the search engine…

Statistics show that 97 percent of present-day internet users learn about a local business through the internet. When looking for something online, one has to type in a keyword related…

Recently, online reviews have increasingly become an important and non-negotiable part of a business marketing strategy. The volume and number of review websites have grown, so have the rates that…

The emergence of artificial intelligence (AI) has paved the way for great things in the tech industry. There’s no doubt it’s an innovation for tomorrow’s world, allowing us to automate…

If you’ve been doing search engine optimization (SEO) for years, you probably think you know everything there is to know about Google Analytics (GA). But this post offers some interesting…

You can call meta descriptions the unsung heroes of SEO. They’re sometimes taken for granted because marketers don’t always appreciate their power as a factor in organic search traffic. Many…

Every year, you’re inundated with new search engine optimization (SEO) tactics, strategies and controversial experiments. From “SEO Made Simple” to “SEO Demystified”, you may have read a lot of SEO…