Artificial Intelligence (AI) has revolutionized how marketers approach their strategies for a long time. From IBM’s Watson and Google’s RankBrain, AI has revolutionized how search engines work, and how marketers…

Search engine optimization (SEO) is a channel embraced by organizations of all sizes, and according to recent surveys, it’s one of the channels most prioritized by CMOs for 2023. Companies…

As the deadline for the Google Analytics 4 (GA4) update approaches, many organizations are faced with the decision of whether to switch to another analytics tool or upgrade to GA4…

One of the biggest challenges of international SEO is that search engines like Google often display different results to users in different countries. There are several signals that search engines…

Happy October, all! We’re here to share with you some updates that happened in the search world over the last month, curating some of the more interesting and important happenings…

The way search engines index sites hasn’t changed substantially over the last three decades. While it is important for web admins to consistently update their processes in line with best…

Short-Form vs. Long-Form Content: What Do Search Engines Want? Which is better for ranking in search engines, long or short content? If you’ve been in the search game for more…

Optimizing for intent leads to increased performance across the board, whether measured in terms of content engagement, rankings, or conversions. It’s a core part of a successful search engine optimization…

Believe it or not, website accessibility is often overlooked when it comes to strategic planning and SEO basics. According to World Bank, 15% of people across the world are living…

On August 18th, Google announced the roll-out of a major algorithm change called the “helpful content update.” It has the potential to be a big one and affects whole sites…

To be in lockstep with Google’s algorithms, SEOs are now working with other teams to accomplish their goals, whether it’s user experience (UX), development, media or something else. This process…

What is it? On August 18th, Google announced that it would launch an update to its search algorithm called the “Helpful Content Update.” According to Google, this is part of…

A well-executed search engine optimization (SEO) strategy helps you spread your brand message, promote your products, and speak directly to the needs of your audience. Over the last several years,…

Summer is in full swing. However, it doesn’t look like the algorithm engineers at Google, Microsoft, and the like have taken this as a cue to go on vacation. There…

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. And some of…

The previous two weeks have seen a number of interesting and important changes from Google, with particular relevance for marketers and e-commerce merchants. There are lots of small practical changes…

The addition of featured snippets to Google results pages represents one of the most significant developments in the evolution of search. Position zero results—snippets that appear before the main organic…

Over the last several years, more alternative search engines have entered the market, taking away market share from global giants. Open-access technologies and inexpensive tools have allowed smaller organizations to…

It’s 2022 and we are no strangers to seeing our favorite celebrities raving about their preferred brands when scrolling through our social media feeds, or coming across bloggers promoting their…

In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. Competition for search audiences is fiercer than ever,…

Over the last two weeks, Google has made several significant updates to Search Central documentation. It’s important to take note of these additions and changes because implementing the advice could…

The world of search is abuzz with talk about Google’s first core update of 2022. And you may have seen ranking fluctuations over the last three weeks. If you’re reeling…

In contrast to a hectic start to the month, which included a major algorithm update, the previous two weeks have been a little more subdued. However, we’ve still got an…

Google announced its Page Experience update in 2020, and officially rolled it out between June and September of 2021. The update was aimed at improving web page interactions for visitors.…

In contrast to a hectic start to the month, which included a major algorithm update, the previous two weeks have been a little more subdued. However, we’ve still got an…

Search for guides about measuring the success of your search engine optimization (SEO) strategy and you’ll be met with an array of what are, in effect, glossaries—lists of metrics and…

The world of search is abuzz with talk about Google’s first core update of 2022. And you may have seen ranking fluctuations over the last three weeks. If you’re reeling…

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. SEO tools are…

What percentage of search clicks do you think goes to websites featured in snippets? According to one study, the answer is 35.1%. Whichever way you look at it, that’s a…

Despite a lack of major news stories, it’s been an interesting two weeks in search, largely due to a myriad of small updates and announcements. Google also made a few…