This week, Google is introducing a change to Core Web Vitals, notably introducing the Interaction to Next Paint (INP) metric, which is set to replace First Input Delay (FID). As…

At BrightEdge, our Generative Parser TechnologyTM has provided us a front-row seat to the evolving landscape of Google’s Search Generative Experiences (SGE). This is a pivotal moment for observing Google’s…

Over the past year, it’s become apparent Generative AI has the potential to transform entire industries. This could not be more true for enterprise SEO. On one side, search engines…

SEO is a continuous process that needs regular attention and updates. It’s not just about keeping your content up to date with the latest search trends but also adapting to…

The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It’s the Search…

The Ultimate Guide to Generative Search Experiences (SGE) The holidays are almost upon us, but here at BrightEdge, we have one more gift for you! Today we launched the Utlimate…

We are closing in on an epic year of Generative AI-led transformation, and as we look towards the new year, we have a special gift for you. To give our…

Artificial Intelligence has been quietly transforming marketing for decades. In SEO it has been influencing results for a long time now. As search behaviors change, search engines innovate, meaning marketers…

At BrightEdge, we have always believed that AI holds the key to addressing many of the complex challenges marketers face today. In my last post, I shared how, over the…

Since BrightEdge began and launched the industry’s first Enterprise SEO platform, we have been pioneering how our marketers approach SEO. The foundation we have built at BrightEdge grows stronger. We…

The digital marketing landscape is undergoing a significant transformation, driven by advancements in artificial intelligence (AI) technologies. The recent Google I/O developer conference was a testament to this, revealing a…

Organizations that prioritize SEO have seen undeniable success despite the challenges posed by marketplace changes over the last two decades. A combination of BrightEdge surveys and research shows how organizations…

The SEO landscape is always evolving and the beginning of 2023 has been no different! While not every update or enhancement is relevant to every business, there are trends and…

Artificial Intelligence (AI) has revolutionized how marketers approach their strategies for a long time. From IBM’s Watson and Google’s RankBrain, AI has revolutionized how search engines work, and how marketers…

Search engine optimization (SEO) is a channel embraced by organizations of all sizes, and according to recent surveys, it’s one of the channels most prioritized by CMOs for 2023. Companies…

As the deadline for the Google Analytics 4 (GA4) update approaches, many organizations are faced with the decision of whether to switch to another analytics tool or upgrade to GA4…

One of the biggest challenges of international SEO is that search engines like Google often display different results to users in different countries. There are several signals that search engines…

Happy October, all! We’re here to share with you some updates that happened in the search world over the last month, curating some of the more interesting and important happenings…

The way search engines index sites hasn’t changed substantially over the last three decades. While it is important for web admins to consistently update their processes in line with best…

Short-Form vs. Long-Form Content: What Do Search Engines Want? Which is better for ranking in search engines, long or short content? If you’ve been in the search game for more…

Optimizing for intent leads to increased performance across the board, whether measured in terms of content engagement, rankings, or conversions. It’s a core part of a successful search engine optimization…

Believe it or not, website accessibility is often overlooked when it comes to strategic planning and SEO basics. According to World Bank, 15% of people across the world are living…

On August 18th, Google announced the roll-out of a major algorithm change called the “helpful content update.” It has the potential to be a big one and affects whole sites…

To be in lockstep with Google’s algorithms, SEOs are now working with other teams to accomplish their goals, whether it’s user experience (UX), development, media or something else. This process…

What is it? On August 18th, Google announced that it would launch an update to its search algorithm called the “Helpful Content Update.” According to Google, this is part of…

A well-executed search engine optimization (SEO) strategy helps you spread your brand message, promote your products, and speak directly to the needs of your audience. Over the last several years,…

Summer is in full swing. However, it doesn’t look like the algorithm engineers at Google, Microsoft, and the like have taken this as a cue to go on vacation. There…

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. And some of…

The previous two weeks have seen a number of interesting and important changes from Google, with particular relevance for marketers and e-commerce merchants. There are lots of small practical changes…

The addition of featured snippets to Google results pages represents one of the most significant developments in the evolution of search. Position zero results—snippets that appear before the main organic…