People talk about what they want to read and a good digital PR professional must know what to share. Link building is one of the most difficult strategies in an…

Looking for smarter ways to utilize your digital ad spend? With more companies starting to crack down on spending, it’s more important than ever to implement cost-effective strategies to maximize…

This post was sponsored by iQuanti. The opinions expressed in this article are the sponsor’s own. What transforms a website from just a catalog of blog posts to a highly-organized…

Google’s Display & Video 360 platform has introduced new features to help advertisers plan, buy and measure connected TV (CTV) campaigns. With more advertisers prioritizing CTV campaigns, the new features…

In this week’s news update for YouTube creators, the company announced several updates that will make it easier for channels to interact with their audience and better understand their video…

Success in the fast-paced world of advertising requires a focus on innovation and adaptation to the latest trends. This includes staying informed on changes in cookie usage, the growing importance…

In the internet age, few things shape purchasing decisions as much as online reviews. And why not? They provide authentic and honest insight that no marketing campaign could ever replicate.…

Designed to facilitate professional connections, LinkedIn Ads can be one of the best platforms in your marketing arsenal – if you know how to use it. Why should you advertise…

Website optimization has become more demanding for digital marketers. Scaling can feel overwhelming, especially with the increased focus on user experience for search engines, accessibility compliance, and privacy recommendations. So,…

With budget cuts becoming more common, you’re expected to do more with less. So, if you’re looking to maximize campaign results without increasing your marketing spend, it’s time to innovate…

The job market is constantly evolving, and one trend that’s on the rise is salary transparency. According to a recent survey by LinkedIn, 91% of US-based respondents said that seeing…

Ad-free and tracker-free search engine, Neeva, has expanded its NeevaAI tool internationally. NeevaAI combines the capabilities of large language models like ChatGPT with the accuracy and up-to-date information of the…

This post was sponsored by Semrush. The opinions expressed in this article are the sponsor’s own. Imagine getting 24 hours’ worth of marketing tips from experts at top brands like…

TikTok has introduced several new targeting and boosting features with Promote, which enables users to turn any of their existing TikTok videos into ads in a few easy taps. Announced,…

Google’s John Mueller answer about which structured data to use for a business that offers a service with a range of prices shows how Google’s recommendations on how to use…

For the last 20 years, Google has been the search engine that most people use for everyday searches, product research, and staying up to date on the latest news. With…

Google’s Bard is based on the LaMDA language model, trained on datasets based on Internet content called Infiniset of which very little is known about where the data came from…

Use Link Building And Blogging To Your Advantage In 2023 SEO professionals looking for ways to gain a competitive edge in their link acquisition and blogging techniques can take heart…

Google has once again shared its expertise with the SEO and digital marketing communities by publishing a new installment of its Lightning Talks video series on YouTube. In the latest…

Microsoft Advertising has made several updates to its platform to help marketers scale their campaigns and reach more customers. Market Expansion First, Microsoft Advertising is expanding to 34 additional markets,…

Sitemap. While this is a term you may be familiar with, what does it mean? Do you need one? Where do you find one? How do you make one? These…

New features announced today at a live event in Paris demonstrate how Google is utilizing AI to bring its vision of a more immersive, intuitive map to life. With these…

Of all the many, many functions available in Google Ads, I have a few that are my favorites. And sitelink assets – previously known as sitelink extensions – are at…

Google has announced several new ways to use artificial intelligence (AI) to enhance its search features. AI has played a crucial role in Google’s search technology from the early days,…

Google has released a statement regarding its approach to AI-generated content in search results. The company has a long-standing policy of rewarding high-quality content, regardless of whether humans or machines…

Today, Google launched AI-powered features in Google Translate that provide helpful and contextual translation on mobile and the web. Contextual Translations One of the significant changes to Google Translate is…

User experience is the foundation of a site’s usability, and it’s an aspect of on-page SEO that many people overlook. If your site lacks the positive user experience and ease…

This post was sponsored by DinoRANK. The opinions expressed in this article are the sponsor’s own. Google is a great source of qualified and recurring traffic for your business –…

Microsoft announced today that it is bringing cutting-edge AI capabilities to its Bing search engine, with the addition of a new ChatGPT-like feature. Microsoft revealed its plans for integrating ChatGPT…

Conductor, a leading enterprise organic marketing platform, has acquired European-based competitor, Searchmetrics, to accelerate its expansion in the European market. After acquiring ContentKing in 2022, the acquisition of Searchmetrics continues…