Hello, my dear fellow search marketer, and welcome to 2023. It’s time to make some New Year’s resolutions, or at the very least, be prepared to make some changes for…

Most contact pages are designed with function in mind. They slap an email address, phone, and location on a plain background and call it a day. But basic contact pages…

AI for SEO is at a tipping point where the technology used by big corporations is increasingly within reach for smaller businesses. The increasing use of this new technology is…

Content continues to rule most marketing strategies, and there is evidence to support my assertion. Simply put, content marketing is a crucial aspect of any digital marketing strategy, whether you’re…

In a recent Google SEO office-hours Google answered the question as to how long it takes to recover from an algorithmic penalty that arose from content quality issues. Google’s new…

Market intelligence is a surefire way to help determine the how and who for targeting your marketing efforts. But how do you obtain such crucial information about your target market…

According to a report from The Wall Street Journal, research lab OpenAI, the developer of ChatGPT, is considering a tender offer that would value the company at around $29 billion.…

Google stresses the importance of including multiple date indicators on webpages to ensure that the correct date appears in search results. After a mistake with dates in Google News that…

Earning a degree is a good thing for some professions. After all, you wouldn’t want a doctor who learned his trade via YouTube videos taking out your appendix, would you?…

When building your brand’s reputation, you must consider how you want to present your business online. What you say and how you say it can impact how your brand is…

Pillar pages have been an effective way to group and present website content to users and search engines for some time. In this post, I will define what a pillar…

Few brands, like Google, have become commonplace words in our everyday language. Slack is one of the other few that has been awarded this honor. While one teammate googles tips…

It may sound like hyperbole, but few things have changed the world as much as social media. Sure, the wheel, gunpowder, and the airplane played important roles in shaping the…

The parent company of Facebook and Instagram, Meta, was fined a total of $414 million by Ireland’s Data Protection Commission (DPC) for breaking EU privacy laws. According to the DPC,…

Can you imagine the hassle of finding an electrician if every Google search returned global SEO results? How many pages of search results would you have to comb through to…

Microsoft is reportedly planning to update its Bing search engine to include artificial intelligence from OpenAI’s ChatGPT chatbot, allowing it to answer search queries with complete sentences rather than providing…

It’s no secret; keywords are one of the pillars of a successful search engine strategy. They connect your website’s content with search queries that make them SEO 101. Your goal…

Online reviews are an unavoidable part of doing business in today’s digital age. Every marketer worth their salt knows that online reputation is everything. Whether you own or manage a…

Google updated the documentation for the Article structured data which supports Article, NewsArticle and BlogPosting Schema types. The updated guidelines affects the headline property to make it conform with the…

Science fiction becomes a reality! We can now interact and use things we were used to seeing in movies daily. One of the recent revolutionary technologies is ChatGPT, which will…

The Popular WooCommerce Booster plugin patched a Reflected Cross-Site Scripting vulnerability, affecting up to 70,000+ websites using the plugin. Booster for WooCommerce Vulnerability Booster for WooCommerce is a popular all-in-one…

On the latest episode of YouTube’s official trends podcast, company representatives discuss the video trends they predict will dominate the platform in 2023. From the resurgence of travel content to…

If you’ve ever written a blog post or online article, you’ve asked the question before: How long should this be? In other words, what’s the optimal length of web content…

Instagram Chief Adam Mosseri lists his top priorities for 2023, which focus on amplifying content distribution and making new connections. At the beginning of last year, Mosseri said Instagram’s priorities…

In LinkedIn’s annual preview of new features coming in the year ahead, the company announces seven features rolling out in 2023, including changes to job search. Here’s what you can…

The U.S. government National Vulnerability Database issued an advisory about a Stored Cross-Site Scripting vulnerability in the popular Popup Maker plugin for WordPress. Popup Maker for WordPress A vulnerability was…

The Google Analytics API provides access to Google Analytics (GA) report data such as pageviews, sessions, traffic source, and bounce rate. The official Google documentation explains that it can be…

You may have heard of artificial intelligence, but what about creative intelligence? Alex Collmer, CEO of VidMob, joined me on SEJ Show to talk about creative intelligence and its role…

Social media usage is steadily growing, and we don’t see it slowing down anytime soon. In 2021, over 4.26 billion people used social media worldwide. This figure is projected to…

In a world of multi-channel marketing for B2B, narrowing down a specific space where your leads are generated takes time. Many B2B marketers turn to Google Ads because it has…