URL parameters or query strings are the part of a URL that typically comes after a question mark (?) and are used to pass data along with the URL. They…

Most people start keyword research by entering a few broad seed keywords into a popular keyword tool, then checking keyword ideas. There’s nothing wrong with this process because it makes…

What do you do these days when you have a question? You ask Google. And what do you do when you look for a local service? You ask Google too.…

If you’re considering selling your website, you need to know how much your website’s worth. While there are many website value calculators out there, most of them are inaccurate at…

Whether you’re an established SEO agency or a freelancer just starting out, leads are the lifeblood of your business. To generate new, relevant leads and clients, you need a system…

Link building for e-commerce sites is hard. There just aren’t that many obvious opportunities to get links to product and category pages. But luckily, there are some. And there are…

Creating and selling educational courses can be a lucrative business. But if you already have a product to sell, you can actually use courses as a marketing tool. Back in…

Content marketing has been gaining popularity steadily. More and more companies, e.g., Shopify, Beardbrand, and us too, have succeeded using this type of marketing. If you’re a startup, you’re probably…

Pillar pages are high-level introductions to a topic. They then link to other pages, which are usually more detailed guides about parts of the main topic. Altogether, they form a…

SEO-related Chrome extensions can help you work faster and smarter. I’ve tested a few dozen popular free Chrome extensions and included 14 of the most useful ones in this article.…

Search engine optimization (SEO) is a lot more than just writing. However, you can’t have SEO without writing. It’s a crucial aspect that helps you show up in the search…

Search engine optimization (SEO) is the practice of growing a website’s traffic from organic search results. Everyone can do it, and it offers virtually free traffic. But similar to many…

Making money via blogging is real. Whether you’ve just started a blog or have been running one for a while, implementing tried and tested tips can greatly help you increase…

Are you wondering what people in the U.S. (and around the world) are searching for the most? Then you’re in luck! We’ve pulled four lists from our database of 19.8…

There’s much more to marketing your music than just promoting it to your fans. Every band, solo artist, songwriter, producer, record label, venue, and promoter should have a firm grasp…

Most SEOs consider Google Search Console (GSC) their source of truth and trust the data to be accurate. What if I told you that GSC doesn’t tell you all of…

Marketing analytics tools are used to measure and analyze data to seek patterns and insights that can improve marketing performance. These days, you can’t do online marketing without digital marketing…

Content planning is the process of deciding what you’ll publish and when. Its main role is to prioritize content creation based on a marketing and content strategy. If you regularly…

For someone performing their first technical SEO audit, the results can be both overwhelming and intimidating. Often, you can’t see the wood for the trees and have no idea how…

You can easily spend countless hours going through all the options and reviews of tools we have for digital marketing today. I’ve certainly tried too many of them throughout my…

If you’re interested in affiliate marketing, the first step is to figure out which niche to create content in—and that’s something easier said than done. However, what if I told…

According to HubSpot, 69% of marketers actively invest in SEO. But is SEO worth the time and money in your case? If you’re looking for a quick, straightforward answer to…

An SEO-friendly (i.e., search engine-friendly) website is one that is technically sound, delightful to use, and search-focused. Here’s a Venn diagram explaining this: An SEO-friendly website is the intersection of…

FAQ pages (when done well) can be a double win: They provide valuable content that users want to see and Google wants to rank. However, when rushed, FAQs can easily…

Looking for a list of free, useful SEO tools? Then look no further. You don’t need every free SEO tool under the sun. You just need enough of them to…

What if I told you that you could write faster, better, and in a way that increases your odds of ranking highly on Google’s search results? Well, you can—with content…

The difference between on-page SEO and off-page SEO is that they aim at two different sets of SEO factors. The first one focuses on impacting SEO factors occurring on a…

Are you making these SEO mistakes? If you are, you should be aware. These are big mistakes—ones that could affect your chances of ranking higher on the search engines. Continue…

Wirecutter has to be on every short list of websites that affiliate marketers look up to and try to draw inspiration from. Its impact on product choices from its in-depth…

There are thousands of marketing tools, but only a few fit the bill for small businesses. Some you may already know; others you should consider using. We’ll outline how to…