Local SEO is the process of increasing your business’s presence in local search to attract more customers or clients. Plenty of guides show you how to do local SEO from…

It’s impossible to prioritize and get approval for your SEO efforts without knowing what is and isn’t working for your website. That’s because you can’t make rational decisions without knowing…

Search volume is probably the most frequently used metric in SEO. It helps us gauge the popularity of various keywords and predict the search traffic we may get from ranking…

DropBox famously supercharged its growth by leveraging its product—it gave away storage space for each new referral to its business. This integration of product and marketing was new at the…

People often say that long-tail keywords are easier to rank for and convert better. But is this actually true? It depends. There are two different types of long-tail keywords, and…

There’s only so much time in a day, and you want to be sure you’re spending your content efforts wisely. Here are 11 powerful content marketing ideas you can start…

Marketing channels are tools and platforms that you use to communicate with a target audience. In today’s world of digital media dominance and consumers turning prosumers, marketing needs to employ…

There are many tools and features in Ahrefs that can help boost your SEO/marketing efforts. But to a complete newbie, our SEO platform can seem overwhelming. So if you lack…

In the world of business, there are many, many types of marketing. To simplify matters, here are 18 types that have been developed, tried, and tested by generations of marketers…

Google’s recent switch to relying less on title tags to generate SERP titles caused a stir in the SEO industry in August and September. The feedback from SEOs has been…

Startups are always on the lookout for scalable growth tactics that can be done with little or no money. Search engine optimization, or simply SEO, is one of them. SEO…

We asked Twitter users to recommend their favorite free digital marketing courses and received over a hundred replies: Is there a good FREE digital marketing course that you can recommend?…

Link building has been my passion for nearly a decade. Before working for Ahrefs, I worked as a link-building consultant, helping dozens of clients build hundreds of links. What I…

The keywords you choose can make or break your SEO campaign. If you make smart keyword choices, you’ll produce content with the potential to attract valuable organic search traffic month…

There are two sources of keyword search volume data that come directly from Google: Google Search Console (GSC) and Google Keyword Planner (GKP). We decided to compare the numbers between…

SaaS marketing is the process of building awareness, increasing interest, and acquiring more customers for a software-as-a-service (SaaS) product. As a SaaS company ourselves, we’re no strangers to the process.…

You’ve probably noticed that there’s a lot of jargon and abbreviations in SEO. So we curated and categorized all the important SEO terms and their definitions below. Click to find…

Everyone wants organic traffic to landing pages because they convert so well. And although it can be harder to rank a landing page in Google compared to, say, a blog…

Every SEO guide ventures to solve the mystery of Google’s algorithm. But what if Google had a document telling you how it wants its algorithm to behave? Google’s Quality Rater…

Among other things, a good blog can: Drive traffic to your business. Increase awareness of your brand and products. Bring new customers your way. Educate and nurture your customers and…

Marketing job boards are aplenty, but which ones are worth your time? To answer this question, we asked Twitter for some recommendations, added those we’ve personally used into the mix,…

Marketing departments are often criticized for bringing in low-quality leads that sales can’t convert. This kind of situation is caused by the fact that marketing and sales KPIs are often…

The 4 Ps of marketing is a model businesses use to control and optimize the essential factors of marketing a product or a service. The four components of the model…

If you’ve worked with any type of site that deals with a large number of listings, you’ve likely come across faceted navigation. Faceted navigation is a widely accepted UX pattern…

Building a successful website without data is hard. Really hard. Like doing a tightrope walk blindfolded, it is possible—but it’s way easier with the lights on. Enter Google Analytics. Google…

Just can’t get your marketing to work for your small business? Fret not. Here’s a list of 17 tips that’ll improve your marketing and help you get more customers. Know…

SEO is a fierce zero-sum game war. That’s why some business owners resort to black-hat tactics to topple competitors from the top of the SERPs. While there are some black-hat…

Each month, thousands of people search for “backlink checker” in Google: We currently rank #1 for this term (and many others) with our free backlink checker: This helps to generate…

PPC (Pay-Per-Click) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their ad. We all encounter these ads daily. Search ads are the…

Online marketing communities are excellent places to gain fresh perspectives, stay on the pulse of trends, learn from seasoned marketers and founders, and have watercooler conversations with like-minded folk. But…