SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter checklist to create content. Build…

When most marketers think about SEO, they jump straight to keywords like “best running shoes” or “how to do ”. Non-branded, high-intent, top-of-funnel stuff. But our latest study might surprise…

Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked properly in analytics. It’s their fault, not yours. I was…

According to our upcoming study, 87% of marketers use AI for content. I’m one of them. AI helped me build a career around writing. It’s part of nearly everything I…

With Google’s AI mode developments, we’re heading toward a future where search results could eventually roll up into one big AI Overview. Soon it won’t be a case of “Should…

Ever wonder which SEO bots are the most blocked? This can impact the quality of the data the tools provide. Blocking these bots will mostly impact the link index of…

Get the week’s best marketing content Google just rolled out AI Mode to US users. I was testing if the clicks would show in Google Search Console, without any success.…

AI bots power some of the most advanced technologies we use today, from search engines to AI assistants. However, their increasing presence has led to a growing number of websites…

We’ve seen this before. A new technology rises. Visibility becomes a new currency. And people—ahem, SEOs—rush to game the system. That’s where we are with optimizing for visibility in LLMs…

We analyzed 900,000 newly created web pages in April 2025 and found that 74.2% of them contained AI-generated content. At Ahrefs, our machine learning team has built an AI content…

According to Google, AI Overviews (AIOs) had over 1.5 billion users a month in Q1 2025. That would be 18.3% of all the people on the planet or 26.6% of…

AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility in AI-generated answers. We’re moving from chasing traffic, to competing for brand visibility.…

Back in 2017, we conducted a study to answer a simple yet important question: How old are the top-ranking pages in Google? The results were eye-opening and became one of…

Managing PPC campaigns means juggling more than just keywords and budgets. From creative production and landing page optimization to fraud detection and competitor research, the marketer’s toolbox needs to be…

The EdTech industry is expanding rapidly, with a global market projected to reach $354.71 billion this year. From AI tutors to classroom management platforms, both new startups and established players…

The cybersecurity industry is growing fast, with both new and established players competing for attention. Many new AI-led security innovations are also sweeping the market. Using Ahrefs’ website growth data,…

Lately, we’ve heard murmurings that Google’s March Core Update has led to an uptick in AI Overviews¹ ² This chimes with what we’re seeing in Ahrefs Brand Radar, our new…

At any point, any marketing team has infinite ideas and opportunities. New technologies, channels, strategies, and tactics are constantly emerging. It’s impossible for any team to pursue every idea. What…

Share of search (SoS) is the percentage of all brand-name searches in your market that mention your brand. To find it, count how many times people searched for your brand…

PPC keyword research is the process of finding the exact words or phrases people type into Google when they’re looking for something related to your product or service. It helps…

Semantic SEO sounds complicated, but it simply boils down to doing SEO without cutting corners. If you do SEO properly, you’re automatically doing semantic SEO. It’s just that most people…

A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are doing with their paid ads on platforms like Google Ads, so you can do it…

You’re looking for this article because you think long-form content works right? Or at least that’s what you’ve heard from many marketers. You might even have seen it for yourself.…

Developers and marketers are being told to add llms.txt files to their sites to help large language models (LLMs) “understand” their content. But what exactly is llms.txt, who’s using it,…

2025 is all about brand building. At Ahrefs, we’ve already been doing that for over a decade, but there’s never been a better time for us to ramp things up.…

Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research. We analyzed 300,000 keywords and found that the presence of an AI Overview in the…

You have a target keyword. You want to have your website appear in the search results for that keyword. How do you do that? How do you actually rank for…

Originality is idealized, especially in tech and marketing. We’re told to “think different,” to coin new terms, to pioneer ideas no one’s heard before and share our thought leadership. But…

Most marketers approach competitor analysis with the wrong mindset. They see a successful ad and think, “I should do exactly that!” This is a recipe for mediocrity. Competitors don’t always…

As a marketer, I want to know if there are specific things I should do to improve our LLM visibility that I am not currently doing as part of my…