Lately, we’ve heard murmurings that Google’s March Core Update has led to an uptick in AI Overviews¹ ² This chimes with what we’re seeing in Ahrefs Brand Radar, our new…

At any point, any marketing team has infinite ideas and opportunities. New technologies, channels, strategies, and tactics are constantly emerging. It’s impossible for any team to pursue every idea. What…

Share of search (SoS) is the percentage of all brand-name searches in your market that mention your brand. To find it, count how many times people searched for your brand…

PPC keyword research is the process of finding the exact words or phrases people type into Google when they’re looking for something related to your product or service. It helps…

Semantic SEO sounds complicated, but it simply boils down to doing SEO without cutting corners. If you do SEO properly, you’re automatically doing semantic SEO. It’s just that most people…

A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are doing with their paid ads on platforms like Google Ads, so you can do it…

You’re looking for this article because you think long-form content works right? Or at least that’s what you’ve heard from many marketers. You might even have seen it for yourself.…

Developers and marketers are being told to add llms.txt files to their sites to help large language models (LLMs) “understand” their content. But what exactly is llms.txt, who’s using it,…

2025 is all about brand building. At Ahrefs, we’ve already been doing that for over a decade, but there’s never been a better time for us to ramp things up.…

Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research. We analyzed 300,000 keywords and found that the presence of an AI Overview in the…

You have a target keyword. You want to have your website appear in the search results for that keyword. How do you do that? How do you actually rank for…

Originality is idealized, especially in tech and marketing. We’re told to “think different,” to coin new terms, to pioneer ideas no one’s heard before and share our thought leadership. But…

Most marketers approach competitor analysis with the wrong mindset. They see a successful ad and think, “I should do exactly that!” This is a recipe for mediocrity. Competitors don’t always…

As a marketer, I want to know if there are specific things I should do to improve our LLM visibility that I am not currently doing as part of my…

AI is already a pretty formidable new growth channel, driving brand interest through mentions and even direct product/service recommendations. But its value goes beyond just awareness—AI citations can also drive…

The secret weapon behind a successful event isn’t just great speakers, a cool venue, or sold-out tickets. It’s also the sponsors who bring in important revenue while adding credibility to…

This guide is designed to help financial institutions of all sizes navigate the unique challenges of increasing visibility in Google Search — from local credit unions and solo advisors to…

While AI traffic is growing as a referral source, Google still dominates by a factor of 345x, and Reddit out-refers all three major AIs combined. As it stands AI traffic…

Python can feel intimidating if you’re not a developer. You see scripts flying around Twitter, hear people talking about automation and APIs, and wonder if it’s worth learning—or even possible—without…

There’s a major competitor in your search results: Google. The other day, Lily Ray (Vice President of SEO Strategy & Research at Amsive) noticed Google had begun surfacing its own…

If you’ve spent some time in digital marketing, you’d think making quality content is the cure-all to every marketing woe. It’s in every SEO guide and content marketing playbook and…

Many marketers hit limits not because they lack ideas, but because they can’t execute or scale them. Not everyone has the luxury of developers, designers, or analysts who can help…

Search engine advertising (also called pay-per-click, PPC or SEA) offers a direct path to website visitors, but is it the right choice for you? This guide breaks down what beginners…

The internet never forgets… unless the page vanishes, the site goes offline, or the content quietly changes overnight. That’s where web archiving tools come in. They allow you to access…

Many junior SEOs make the same mistake: they chase high search volume, assuming it means long-term opportunity. But search volume alone is completely misleading. A keyword with 50,000 searches/month sounds…

We’ve shared, discussed, tested out, and invested in a whole tech stack’s worth of different AI marketing tools lately. Below, you’ll find some we love and use every day, and…

If you’re doing SEO for higher education institutions, schools, or EdTech startups, this is hands down the only education SEO guide you’ll ever need. Before I started SEO, I was…

Generally, companies don’t like to give promotions. They are expensive and risky. The company has to spend extra money to put a known entity into an unknown situation. There is…

We’ve spent over one million dollars and sponsored hundreds of creators, educators, and influencers, even including big names like Linus Tech Tips and Lenny Rachitsky: All of this work is…

Digital marketing analytics helps you understand which of your marketing tactics work and which don’t. The more you know about the effects of your efforts, the better you can allocate…