YouTube View Drops Likely Tied To Ad-Block List Change
Creators have reported view declines on YouTube since mid-August. YouTube’s official Liaison account says the change wasn’t on YouTube’s side and points to a widely shared explanation on X: an…
Builderius Brings AI-Assisted GraphQL Development To WordPress
Builderius WordPress website builder announced the ability to develop sites using GraphQL together with AI. The new functionality enables developers to use the power of GraphQL with the assistance of…
Staying Ahead Of The Multi-AI Search Platform Shift (Part 2)
Where is search going to develop? Is ChatGPT a threat or an opportunity? Is optimizing for large language models (LLMs) the same as optimizing for search engines? These are some…
Maximize Your AI Visibility Before Your Competitors Do
AI-driven search is rewriting the rules of discovery. ChatGPT, Perplexity, and Google AI Overviews are changing how customers find brands. Traditional rankings no longer guarantee visibility. Are you appearing where…
Google Search Experiencing Ongoing Service Disruption
Google reports a data center issue is causing a partial Search disruption, affecting some pages in certain locales. Google confirms a data center issue causing a partial Search disruption. Check…
Microsoft Launches New Bing Places For Business
Microsoft has rolled out a redesigned Bing Places for Business platform, moving business listing management to bing.com/forbusiness and introducing a new recommendation tool with streamlined import workflows. The platform lets…
New Report Reveals An 8% Mobile Landing Page Conversion Gap
A report from Unbounce shows that unoptimized mobile landing pages are costly, finding 83% of visits come from mobile devices, yet desktop pages convert 8% better. Based on over 57…
The 11 Best Marketing Insights from the Ahrefs Podcast
We’ve published 70 episodes of the Ahrefs Podcast. That’s almost 100 hours of content. But even if you’re our most loyal fan, there will still be plenty of insights that…
Reddit Marketing Veteran Shares What Works On The Platform
Part of our work at OGS Media with Reddit is making it easier for brands to get on the platform the right way: transparent, authentic, and really connecting with your…
How to Audit Brand Mentions for Modern SEO
Brand mentions are to AI search what backlinks are to traditional SEO. Links tell Google who to trust; mentions tell AI systems who you are. Auditing your brand’s mentions is…
What Are The Most Common Hreflang Mistakes?
This week’s Ask An SEO question comes from a reader facing a common challenge when setting up international websites: “I’m expanding into international markets but I’m confused about hreflang implementation.…
Perplexity Launches Comet Browser For Free Worldwide
Perplexity released its Comet browser to everyone today, shifting from a waitlist to free desktop downloads worldwide. Comet bakes an AI assistant into every new tab so you can ask…
W3C Rolls Out A New Evocative Logo
The World Wide Web Consortium (W3C) unveiled a new logo for the organization that is designed to transcend one language family and expresses abstract qualities like timelessness and reliability. The…
Branding, Survival And The State Of SEO
Branding has never been more important. Online audiences continue to yearn for connection, and a strong brand identity can bridge the gap. Katie Morton, Editor-in-Chief of Search Engine Journal, sits…
A New Layer Of Technical SEO
For years, technical SEO has been about crawlability, structured data, canonical tags, sitemaps, and speed. All the plumbing that makes pages accessible and indexable. That work still matters. But in…
How AI Is Redefining Search And What Leaders Must Do Now
Artificial intelligence is transforming how people search, discover, and act on information. For chief marketing officers and senior leaders, this is not a question of whether SEO is “dead” but…
Yoast Announces New AI Visibility Tool
Yoast announced the release of their Brand Insights tool, which helps track and monitor brand sentiment and visibility in AI platforms like ChatGPT. The new tool, currently in beta, is…
Google AI Overviews Overlaps Organic Search By 54%
New research from BrightEdge offers insights into how Google’s AI Overviews ranks websites across different verticals, with implications for what SEOs and publishers should be focusing on. AIO And Organic…
How People Really Use LLMs And What That Means For Publishers
OpenAI released the largest study to date on how users really use ChatGPT. I have painstakingly synthesized the ones you and I should pay heed to, so you don’t have…
How AI Really Weighs Your Links (Analysis Of 35,000 Datapoints)
Before we jump in: I hate to brag, but I will say I’m extremely proud to have placed 4th in the G50 SEO World Championships this past week. I’m speaking…
The Current State Of Marketing Analytics
As a marketing specialist who has gone through the transition from Universal Analytics to Google Analytics 4 on countless projects, I can confidently say that no platform migration has divided…
From Loyalty To Fandom – How Brandoms Are Redefining Engagement
This excerpt is from “Transforming Customer-Brand Relationships” by Christina Garnett ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. If a brand wants consumers to love them…
OpenAI Launches Sora iOS App Alongside Sora 2 Video Model
OpenAI launched the Sora iOS app, beginning an invite-based rollout in the United States and Canada. With Sora, OpenAI appears to be releasing its first non-ChatGPT consumer app and its…
Google Explains Expired Domains And Ranking Issues
Google’s John Mueller answered a question about an expired domain that was unable to rank for relevant search queries, including its own brand name. The answer sheds light on how…
Google Ads Adds Deeper Performance Max Reporting
Google is providing you with more clarity on where Performance Max is working. A new round of reporting updates adds segmentation to asset reporting and continues the rollout of a…
Squarespace Rolls Out New AI Tools For SEO And Design
Squarespace announced their Refresh 2025, in which they roll out new features and improvements. This year there’s a strong emphasis on useful AI tools that enable users to build unique…
Google AI Mode Gets Visual + Conversational Image Search
Google announced that AI Mode now supports visual search, letting you use images and natural language together in the same conversation. The update is rolling out this week in English…
What OpenAI’s Research Reveals About The Future Of AI Search
The launch of ChatGPT in 2022 didn’t so much cause a shift in the search landscape as trigger a series of seismic events. And, like seismologists, the SEO industry needs…
Hostinger Makes WordPress Agentic Web-Ready
Hostinger announced a new AI-agent optimization feature that makes any WordPress website AI-agent-friendly, optimizing websites to provide the best experience for humans using AI agents to compare products, plan vacations,…
Brave Introduces Ask Brave, A Unified AI Search Interface
Brave is rolling out Ask Brave, a unified search tool that combines AI chat features with regular search results. It’s accessible on all browsers via the Brave Search homepage. Ask…