22 Places You Should Be Sharing Your Content
Don’t treat your content passively. To get the most out of the resources you put into creating content, you have to share it. The right sharing strategy can boost your…
Google March 2024 Core Update Officially Completed A Week Ago
Google has officially completed its March 2024 Core Update, ending over a month of ranking volatility across the web. However, Google didn’t confirm the rollout’s conclusion on its data anomaly…
Video Ad Spend And Trends Revealed Ahead Of IAB NewFronts 2024
The IAB releases its “2024 Digital Video Ad Spend & Strategy Report” ahead of this year’s NewFronts, which kicks off on Monday, April 29. Covering Connected TV (CTV), social video,…
Combining SEO Data to Make Smarter Marketing Decisions — Whiteboard Friday
So let’s do priority first because this is the big one. Canonicals Firstly, we’re going to take things off in the canonicals. Suppose that we have some canonical problems across…
13 Awesome Professional Networking Alternatives to LinkedIn
LinkedIn is a huge professional networking site. In fact, it is the world’s largest professional network, with more than 610 million users in more than 200 countries and territories worldwide.…
What Is Personal Branding? Here’s Why It’s So Important
Personal branding lets you take charge of your digital footprint, ensuring that what people find when they search for you online is accurate, positive, and aligned with your professional goals.…
Google Stresses The Need To Fact Check AI-Generated Content
In a recent episode of Google’s Search Off The Record podcast, team members got hands-on with Gemini to explore creating SEO-related content. However, their experiment raised concerns over factual inaccuracies…
Google’s New Infini-Attention And SEO
Google has published a research paper on a new technology called Infini-attention that allows it to process massively large amounts of data with “infinitely long contexts” while also being capable…
Google Declares It The “Gemini Era” As Revenue Grows 15%
Alphabet Inc., Google’s parent company, announced its first quarter 2024 financial results today. While Google reported double-digit growth in key revenue areas, the focus was on its AI developments, dubbed…
12 Types Of Google Ads Extensions, Now Assets
Google ads extensions, now called “assets,” are an integral part of campaign success. They’re a great way to boost performance and gain the attention of potential customers. Not only can…
Google Crawler Documentation Has A New IP List
Google updated their Googlebot and crawler documentation to add a range of IPs for bots triggered by users of Google products. The names of the feeds switched which is important…
5 Awesome Spreadsheet Apps for the iPhone
It really does seem there’s an app for everything these days. For your music, your workouts… even to find someone to walk your dog. For whatever fantastical use you can…
New AI Editor Improves Content Quality
DeepL, the makers of the DeepL Translator, announced a new product called DeepL Write, an AI real-time editor that is powered by their own Large Language Model (LLM) that improves…
brightonSEO Live Blog
Get the week’s best marketing content Hello everyone. It’s April again, so I’m back in Brighton for another two days of sun, sea, and SEO! Being the introvert I am,…
Top 17 SEO Podcasts For 2024
Podcasts are the perfect medium for keeping up to date with where the SEO industry is headed. A larger number of podcasts this year are producing content with original takes…
Google Universal Analytics 360 Sunsetting: Migration Tips Inside
This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users…
What This Means & How You May Be Impacted
Google’s latest attempt to meet privacy concerns and regulations (IP proxies) is causing a bit of a stir. Thanks to Anu Adegbola’s investigative research, initial plans were uncovered. Now that…
Google Warns Of “New Reality” As Search Engine Stumbles
Google’s SVP overseeing Search, Prabhakar Raghavan, recently warned employees in an internal memo that the company’s search division faces a “new operating reality” with fewer resources, according to a CNBC…
Google Further Postpones Third-Party Cookie Deprecation In Chrome
Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. The latest postponement comes after ongoing challenges in reconciling feedback from industry stakeholders and…
Google Revised The Favicon Documentation
Google revised their documentation on Favicons in order to add definitions in response to user questions received about favicons and what to use. The updated version of the documentation is…
7 Ways SEO and Product Teams Can Collaborate to Ensure Success
Let’s consider the example of developing author pages for a blog. At first glance, this may seem straightforward, but it involves multiple components and collaboration across teams: Page design (UX):…
Prioritizing Information Gain = Rethinking How We Create Content
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Content rewards shape the creation process. The famous Munger quote, “Show me the incentive, and I show you…
How To Write ChatGPT Prompts To Get The Best Results
ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals. However, the prompts you…
Using Python To Explain Homepage Redirection To C-Suite
If you’re an SEO professional you might be working on a site that redirects the home page to a subdirectory, for example redirecting to a country specific version of the…
We Lost a Local SEO Client — How We Solved It
We also set up a completely separate practitioner listing that brought in another 80—90 calls a month without competing at all with the client’s main listing. However, it’s not easy…
Google Explains A Weird Domain Migration Outcome
Google’s John Mueller offered an insight into why the domain name migrations between multiple language versions of the same website turned out vastly different even though the same process was…
rite AI Content Optimized for E-E-A-T
While AI can produce content en masse, it often lacks the personal touch and depth that E-E-A-T demands. Here are the pitfalls of unguided AI content and how to avoid…
How to Find and Use Competitor Keywords
Competitor keywords are the keywords your rivals rank for in Google’s search results. They may rank organically or pay for Google Ads to rank in the paid results. Knowing your…
10 Signs You’re An Entrepreneur
I know what it is like to be a reluctant entrepreneur. Back in 2014, when I first started thinking about Starling Bank, if anyone had told me, “Ah, so you…
How To Address Middle And Bottom Of Funnel Pain Points
The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers. As a result, there has been…