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Why Every Marketer Should Be On Reddit
In its nearly 20 years of existence, Reddit has built a robust, dynamic, and highly engaged community. It has cemented itself as not only one of the key influencers for…
Parasite SEO Explained (It’s Not Always Evil!)
Parasite SEO can help you rank for more competitive keywords, rank faster, and get more traffic to your content. But do these benefits come at the risk of a Google…
12 Field-Tested Content Marketing Tactics
In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to use with some decent results. We know they work, and we’re excited to show you…
8 Ways To Promote Your Facebook Page Successfully
Whether or not you believe that Facebook is still the leader of the social media pack, there’s no arguing that it remains an incredibly powerful tool for businesses aiming to…
Here’s the Only SEO Guarantee That’s Not a Scam
SEO guarantees are one of the biggest tools agency sales teams use to turn prospects into clients. But they can often be scams or promise results that are achieved unethically.…
Google To Limit AI Overviews For “Nonsensical” Queries
Google has addressed concerns regarding the accuracy and quality of its AI overview feature in search results. The company acknowledges the criticism and odd results generated by the AI overviews…
4 Insights From the Google Leak — Whiteboard Friday
Now, I must say the way this is written about in the documentation is quite arcane. There’s a lot of sort of Google-specific jargon and terminology, a lot of links…
International SEO For 2024: 9-Point Checklist For Success
Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job.…
WordPress Playground – A New Tool You Need To Try Right Now
WordPress has been releasing innovative tools that helps users accomplish their goals and become more proficient users. One of the newest tools is called Playground, a tool that is designed…
WordPress, Wix, Squarespace, Joomla, Duda, & Drupal
The Core Web Vitals technology report shows that five out of six of the most popular content management systems performed worse in April 2024 when compared to the beginning of…
Google Validates Leak, Igniting Questions Around Search Transparency
Google has officially acknowledged that some internal documents recently leaked online are authentic. The files containing details about data Google collects and potentially uses in its search ranking algorithms ignited…
The Top 10 Content Marketing Skills You Need
Want to reach more of your target audience, connect with them, and have meaningful interactions? Quality content marketing may be the ideal solution for you. But gone are the days…
Why Do I Need A Privacy Statement?
This edited extract is from How to Use Customer Data by Sachiko Scheuing ©2024 and reproduced with permission from Kogan Page Ltd. Do you use personal data? I bet you…
Google Documents Leaked & SEOs Are Making Some Wild Assumptions
You’ve probably heard about the recent Google documents leak. It’s on every major site and all over social media. Where did the docs come from? My understanding is that a…
How To Find Competitors’ Keywords: Tips & Tools
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering why your competitors rank higher than you? The secret to your competitors’…
Local and National Growth Strategies for Franchises
Franchise SEO is simple. It’s basically local SEO multiplied by the franchise’s number of locations, right? Wrong! With more locations come greater challenges requiring a more nuanced approach than a…
8 Ahrefs API Use Cases For Agencies and Enterprises
It’s no secret that APIs are a major time saver. They help automate many marketing tasks from creating reports to forecasting SEO opportunities. They can also improve operational efficiency and…
WordPress Releases Way To Build Sites On A Windows Desktop
Last month WordPress released a way to create or test WordPress sites on the desktop but the app was limited to Apple Mac devices. This month WordPress announces that WordPress…
Do Higher Content Scores Mean Higher Google Rankings? Our Data Says It’s Unlikely.
I studied the correlation between rankings and content scores from four popular content optimization tools: Clearscope, Surfer, MarketMuse, and Frase. The result? Weak correlations all around. This suggests (correlation does…
15 Unique Ways to Check Competitor Website Traffic
You only need three tools to get sixteen highly actionable data points on your competitors’ traffic. Before we dive in, let’s set the right expectations: no tool will give you…
Google Ads Now Being Mixed In With Organic Results
Google has an incentive to encourage users to click its sponsored ads – but this should not be to the detriment of user experience. This aspect of Search seems to…
How To Use The Google Ads Search Terms Report
One of the most essential aspects of a profitable Google Ads strategy is reaching the right people, with the right message, while they’re searching. To do this correctly, you need…
Leave the Best Possible Negative Review for a Local Business
If your face is still hot from having a really poor experience at a local business, you can forget to ask the most important question. Before you take to your…
Doubts Emerge Over Alleged Google Data Leak
Many SEOs are coming to the conclusion that the alleged Google data leak was not a leak, did not contain ranking algorithm secrets, was five years out of date and…
Search Central Live 2024 is coming back to the APAC region | Google Search Central Blog | Google for Developers
Wednesday, May 29, 2024 Search Central Live is coming back to the Asia Pacific region, bringing you insights from Google Search, fun networking opportunity, and more! This year we’re aiming…
Why Using a Log Analyzer is a Must for Big Websites
This post was sponsored by JetOctopus. The opinions expressed in this article are the sponsor’s own. If you manage a large website with over 10,000 pages, you can likely appreciate…
Google, Bing & Amazon’s 2024 Shopping Ad Changes & How To Navigate Them
Inventory has always played a significant role in the way you sell on Amazon. Running out of inventory can impact your organic ranking and can impact your advertising strategy. Besides…
Google Data Leak Clarification
Over the United States holidays some posts were shared about an alleged leak of Google ranking-related data. The first posts about the leaks focused on “confirming” beliefs that were long-held…
Google Search Leak: Conflicting Signals, Unanswered Questions
An apparent leak of Google Search API documentation has sparked intense debate within the SEO community, with some claiming it proves Google’s dishonesty and others urging caution in interpreting the…
Google To Shut Down Business Profile Chat Feature
Google has announced that it will discontinue the chat feature in Google Business Profiles. The wind-down process will start on July 15, and the functionality will complete on July 31.…