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Google Clarifies How Algorithm Chooses Search Snippets
Google updated their search snippet documentation to clarify what influences Google’s algorithm for choosing what to display as the snippet in the search results. This change may represent a big…
Articles We Loved in Q4 2023
We’ve shared many great reads in our newsletter over the last quarter. I thought it would be cool to put together a list of articles that stood out—the ones that…
Bard Vs ChatGPT Vs Claude
Researchers tested the idea that an AI model may have an advantage in self-detecting its own content because the detection was leveraging the same training and datasets. What they didn’t…
SEO-Driven Content Architecture — Whiteboard Friday
Then lastly, the best way to apply this keyword research into getting this sort of structure is to also split things into a keyword map. So this is a very,…
The Top 3 Google Ranking Factors That Really Matter
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
How To Use ChatGPT For Keyword Research
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
What To Do After You’ve Exhausted Your High-Intent Keyword List
Your goal is to rank number one for your target keywords, but that’s difficult for competitive keywords. Instead, start with ‘low-hanging fruit’ strategies: Look for positions you’ve recently lost and…
Free Website Audit Checklist
Get the week’s best marketing content Have a feeling your website needs an audit but don’t know how to go about it? Trying to win new clients for your agency…
7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
How To Write ChatGPT Prompts To Get The Best Results
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Complianz WordPress GDPR Compliance Plugin Vulnerability
A popular WordPress plugin for privacy compliance with over 800,000 installations recently patched a stored XSS vulnerability that could allow an attacker to upload malicious scripts for launching attacks against…
How To Use ChatGPT To Be More Productive & Creative
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Essential GA4 Reports You Need To Measure Your SEO Campaigns
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Navigating the Privacy Tightrope: Personal Data and Social Media Marketing
As a marketer, social media represents a double-edged sword. On one hand, you have the opportunity to target your marketing more precisely than has ever been possible in the past.…
It’s Easy To Mess Up A Site Revamp
Google’s John Mueller answered a question about the SEO effects from making user interface (UI) and user experience (UX) changes to a website, advising that it’s better to plan in…
How Google Blends Search, Social, Local, Shopping, AI, And Ads
Google’s continued evolution of Search and Discover with new features demonstrates its commitment to adapting to shifting consumer needs, interests, and trends. By improving its search results with a personalized…
WordPress Google Fonts Plugin Vulnerability Affects Up To +300,000 Sites
A vulnerability rated as High was recently patched in a Google Fonts optimization plugin for WordPress, allowing attackers to delete entire directories and upload malicious scripts. OMGF | GDPR/DSGVO Compliant…
How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Are Homepages The Most Important To Google?
A recent statement by a Googler appears to strongly emphasize that the home page is the most important page of a website to Google. And that’s kind of different from…
Shopify SEO Expert Decipher SKUs: Your Ticket to Retail Dominance
Every Shopify business wants to steal the spotlight on Google search engine results pages (SERPs). Competition is fierce, and every edge counts. Now you may be wondering if SKUs could…
The Three Pillars Of Content Marketing Strategy
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
The Ranking Factors & The Myths We Found
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
7 Ways SEMs Can Leverage AI Tools
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Tree Of Thoughts Prompting For Better Generative AI Results
Many are aware of the popular Chain of Thoughts (CoT) method of prompting generative AI in order to obtain better and more sophisticated responses. Researchers from Google DeepMind and Princeton…
John Mueller On Keyword Domain Names And Branding For SEO
In a recent discussion on Reddit, a user inquired about the advantages of using keyword domain names for SEO to improve visibility for a specific phrase. The user shared an…
John Mueller On AI-Generated Images, Stock Photos
John Mueller, Google Search Advocate, recently shared his “shower” thoughts on the use of AI-generated images on websites versus stock photography. His discussion opened up an intriguing debate on how…
Video mode now only shows pages where video is the main content | Google Search Central Blog | Google for Developers
Monday, December 4, 2023 Earlier this year, we made a change to only show video thumbnails next to results on the main Google Search results page when the video is…
This is over | Google Search Central Blog | Google for Developers
Sunday, December 31, 2023 I’m sure you’re all wondering why we have gathered you here today. That’s right: it’s the end of year blog post in which we go over…