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SGE Is Here. Google Rolls Out AI-Powered Overviews To US Search Results
At its annual I/O developer conference, Google unveiled plans to incorporate generative AI directly into Google Search. Additionally, Google announced an expansion to Search Generative Experience (SGE), designed to reinvent…
Does Google Give Big Sites An Unfair SEO Advantage?
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! The voices criticizing Google for killing small sites are shouting louder. Cases like HouseFresh or Retro Dodo garnered…
OpenAI Announces GPT-4o Omni
OpenAI announced a new version of their flagship language model called GPT-4o (that’s a letter “o” not a zero) that can accept audio, image and text inputs and also generate…
Should You Include FAQs On Product Or Category Pages?
This week’s Ask An SEO question comes from Aleksandar, who asks: “Is there a role for product Q&A for a fashion brand, which only sells its own branded products, besides…
Google’s Surgical Strike on Reputation Abuse
These aren’t easy questions. On the one hand, many of these sites do clearly fit Google’s warning and were using their authority and reputation to rank content that is low-relevance…
How To Increase Conversions With This 6-Step Analysis
This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. To create websites and marketing campaigns that will increase conversions, you must understand…
Proximity Not A Factor For Local Service Ads Rankings
Google has clarified that a business’s proximity to a searcher isn’t a primary factor in how Local Services Ads are ranked. This change reflects Google’s evolving understanding of what’s relevant…
A Rotten Name For A Real SEO Issue
Google’s Lizzi Sassman and John Mueller answered a question about Content Decay, expressing confusion over the phrase because they’d never heard of it. Turns out there’s a good reason: Content…
Why Google Can’t Tell You About Every Ranking Drop
In a recent Twitter exchange, Google’s Search Liaison, Danny Sullivan, provided insight into how the search engine handles algorithmic spam actions and ranking drops. The discussion was sparked by a…
Google Warns Against “Sneaky Redirects” When Updating Content
When dealing with outdated website content, Google has warned against using certain redirects that could be perceived as misleading to users. The advice came up during a recent episode of…
56 Google Search Statistics to Bookmark for 2024
Get the week’s best marketing content If you’re curious about the state of Google search in 2024, look no further. Each year we pick, vet, and categorize a list of…
12 Awesome Professional Networking Alternatives To LinkedIn
I don’t know about you, but when I hear the word “networking,” I think of LinkedIn. LinkedIn is the world’s largest professional networking platform, with more than 1 billion users…
How Not to Ruin Your Campaign…Or Your Day
When I first got into search marketing (back in 2005), there used to be a Tumblr feed dedicated to poorly set up campaigns that clearly did not have quality assurance…
OpenAI Expected to Integrate Real-Time Data In ChatGPT
Sam Altman, CEO of OpenAI, dispelled rumors that a new search engine would be announced on Monday, May 13. Recent deals have raised the expectation that OpenAI will announce the…
25 Snapchat Statistics & Facts For 2024
Snapchat, known for its ephemeral content, innovative augmented reality (AR) features, and fiercely loyal user base, is a vital player in the social media landscape. While it sometimes flies under…
Content Strategy for Startups + Roadmap
So, to be able to do this, you can actually conduct content audits for your website if you are an existing startup, and then see if you have any missing…
7 Automotive SEO Best Practices For Driving Business In 2024
Whether you’re behind the wheel of a dealership, running a tire shop, or steering any other type of automotive business, mastering SEO remains an indispensable component of a successful marketing…
Google’s Strategies For Dealing With Content Decay
In the latest episode of the Search Off The Record podcast, Google Search Relations team members John Mueller and Lizzi Sassman did a deep dive into dealing with “content decay”…
Google Defends Lack Of Communication Around Search Updates
While Google informs the public about broad core algorithm updates, it doesn’t announce every minor change or tweak, according to Google’s Search Liaison Danny Sullivan. The comments were in response…
5 Important Observations about the Evolution of AI Search in April 2024
There’s a lot of evolution in AI search happening in April!. As we move into May, we are seeing strong signals that Google is refining SGE to go live. BrightEdge…
Google Defines “Content Decay” In New Podcast Episode
In the latest episode of Google’s Search Off The Record podcast, hosts John Mueller and Lizzi Sassman discussed “content decay”—the natural process by which online content becomes outdated or loses…
Ex-Google CEO Implies AI Search Will Have No Links
Eric Schmidt, former CEO of Google, said in an interview that Google’s mission is to organize the world’s information, not to provide blue links. Schmidt’s pragmatic statements seem to describe…
How to Use Keywords for SEO: The Complete Beginner’s Guide
In this guide, I’ll cover in detail how to make the best use of keywords in three steps: Finding good keywords: keywords that are rankable and bring value to your…
How To Use ChatGPT For Keyword Research
Anyone not using ChatGPT for keyword research is missing a trick. You can save time and understand an entire topic in seconds instead of hours. In this article, I outline…
10 Most Important Meta and HTML Tags You Need To Know For SEO
HTML meta tags have been called one of the most important aspects of SEO for quite a long time. And you know what? This is still true. You may (and…
Google Launches New ‘Saved Comparisons’ Feature For Analytics
Google announced a new tool for Analytics to streamline data comparisons. The ‘saved comparisons’ feature allows you to save filtered user data segments for rapid side-by-side analysis. Google states in…
Leverage BigQuery for Advanced Internal Link Analysis
Prerequisites First, you’ll need a CSV containing all your internal links. At the very least, your file should have a column for the source (origin of the internal link) and…
AI Skills Now Must-Have For Marketers
A new report by Microsoft and LinkedIn reveals the rapid adoption of AI tools and skills in the marketing industry. According to the 2024 Work Trend Index Annual Report, which…
The Most Important Trends To Watch
TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping…
Automate Multi-Site Reporting With Google Sheets And GSC API
Working in SEO leads to interesting challenges that I’m sure you’ve all faced at one point. You’re a master of flexibility and managing tedious tasks. I’ve recently found myself dealing…