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Google Rebrands Bard As Gemini, Launches New Model & Mobile App
Google is upgrading its experimental AI service Bard by rebranding it as Gemini and introducing a new AI model called Ultra 1.0. Google is also launching a mobile app for…
Four Steps to a Better-Performing About Page
This means your potential customers will often enter your site through your About page. Is it making a good first impression to convince them to browse your site further (or…
Google Expands Gemini AI Across Its Product Suite
Google has announced the broad integration of Gemini across many of its products and services, marking a milestone in making AI available in everyday applications. Gemini represents Google’s “state of…
Last Year’s Google Ranking Factors Changes, Explained
This is an excerpt from SEJ’s Ranking Factors 2023 ebook with changes and updates to bring it up to date. SEO changes quickly! Ranking factors are getting more difficult to…
23 Great Search Engines You Can Use Instead Of Google
For over two decades, Google has been the search engine that most people use for everyday searches, product research, and staying up to date on the latest news. Because of…
Google Investigating Local Ad Fraud Affecting Business Pages
Google is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads Liaison…
Google Shifts Hotel Ads To AI-Powered Bidding Strategies
Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel. Google is retiring its commission-based bidding for Hotel Ads in October 2024. …
YouTube Launches New RSS Feed Integration For Podcasters
YouTube has introduced a new feature that allows podcast creators to upload their podcast RSS feeds directly to YouTube Studio. The direct RSS feed integration enables audio-focused podcasters to share…
How to Visualize Ahrefs Data with ChatGPT
SEOs have access to so much data that sometimes, it’s hard to know what to do with it all. I’ve been experimenting with visualizing Ahrefs data using GPT-4, so I…
Priorities, Challenges & Growth Strategies
The search industry is always throwing a new curveball your way – and recently, the world of SEO saw many major shifts, from AI to SGE. So how do you…
What Is It & Why Should You Care?
Amazon, a name virtually synonymous with online retail, is now opening its doors to lead generation sectors. It offers the chance to leverage unparalleled audience targeting capabilities. Currently, the platform…
13 Lessons Learned From 13 Years Of Running Search London
I have been running Search London, a networking event, for 13 years, and it has been so successful that it has become a major feature in the SEO conference calendar.…
Learn The Secrets Of Building A Successful Agency [Webinar]
Building a successful agency can be tricky. Especially these days. Ever wonder how other agencies did it? Jon Ball and Page One Power are pulling back the curtain to reveal…
LinkedIn Rolls Out New AI Features To Make Networking Easier
LinkedIn has introduced new AI-powered features to improve the networking experience on its platform. These updates come at a time when many professionals are re-evaluating their careers and looking to…
Get Ready For Google’s INP Metric With These 5 Tools
Interaction to Next Paint (INP) is a new Core Web Vital metric focused on responsiveness that is scheduled to replace First Input Delay on March 4, 2023. Optimizing for INP…
Meta Will Label AI Images Across Facebook, Instagram, & Threads
Meta announced it will start labeling images created by AI across Facebook, Instagram, and Threads in the coming months. The move comes as AI image generation tools grow in popularity,…
YouTube & Facebook On Top, TikTok Growing
A recent survey by the Pew Research Center found that YouTube and Facebook remain the most widely used social media platforms among adults in the United States. At the same…
Meet the 7 Most Popular Search Engines in the World
2023 was a particularly transformative year for search, witnessing significant advancements in search engine algorithms, artificial intelligence integration, and user experience enhancements. Understanding the mechanics of each search engine goes…
AI Content Is Short-Term Arbitrage, Not Long-Term Strategy
For a few hundred bucks, you can hit the big red “publish” button and use generative AI to write every article you’ve ever wanted to write. It’s sorely tempting. But…
Google Case Study Reveals Search Console Evolution Via APIs
New Google case study shows how Search Console APIs allows data to be reviewed and manipulated within a CMS or a proprietary SEO dashboard. While the article is a case…
What Is Branded Search & How to Increase It
Similarly, Moz has made a name in the SEO space as a thought leader by creating comprehensive SEO resources and engaging the audience with educational content that makes SEO strategies…
Google Maps Launches AI-Powered Local Business Search
Google is introducing an experimental feature in Google Maps that uses AI to help users discover local businesses that meet specific needs. AI-Powered Discovery The new feature utilizes large language…
Social Media Should Not Fall Under “Other Duties As Assigned”
The landscape of social media constantly changes, along with the functionality of individual platforms. Early in my social media career, Google+, Periscope, and Storify were all part of a social…
5 Takeaways From Google’s Revised SEO Starter Guide
Google completely revamped their SEO Starter Guide in a way that shows five ways to create a focused webpage that inspires trust and a positive user experience. 1. Topic-Rich Links…
Don’t Ignore Employee Wellbeing — SEO Agency Owners
To this end, ensure your line managers receive focused training on monitoring their team members’ working hours. More importantly, teach them how to address the root cause of the issue…
Google Retires Cached Site Links, Pushing Users Toward Wayback Machine
Google has officially retired the “cached” link feature that allowed users to access archived backups of websites. The cached links were a longtime staple of Google Search, functioning as a…
7 Powerful Benefits of Using PPC Advertising
It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with…
30 Metrics for Every Marketing Role
Marketing is full of things that can be measured (known as metrics), but not all metrics make good key performance indicators. To choose the right KPIs: Tailor them to your…
The SEO Starter Guide got a makeover | Google Search Central Blog | Google for Developers
Friday, February 2, 2024 We refreshed our SEO Starter Guide to better fit its namesake (you guessed it): a starter audience. Print version of the SEO Starter Guide cca. 2014;…
13 Lessons Learned From 13 Years Of Running Search London
I have been running Search London, a networking event, for 13 years, and it has been so successful that it has become a major feature in the SEO conference calendar.…