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Part of what makes digital advertising challenging is that UIs change just as constantly as algorithms. It can be tough to stay on top of all the changes and tasks…

There have been significant changes in the world of search over the past year, making the concept of ranking factors increasingly difficult to categorize. Not only has Google changed how…

Details of a new form of DDOS that requires relatively minimal resources to launch an attack of unprecedented scale, making it a clear danger for websites as server software companies…

Google announced several updates to its search engine results pages (SERPs) that will provide more detailed information about electric vehicles (EVs) and home energy options. These changes aim to help…

Google announced the launch of a new advertising product called Demand Gen Campaigns, which utilizes AI to create highly targeted video and image ads on YouTube and other Google platforms.…

Google Search Console is a great tool for SEO pros. But as many of us know, using the interface exclusively comes with some limitations. In the past, you often had…

Microsoft Advertising has launched a comprehensive guide to aid marketers in devising efficient ad strategies for the holiday season. The guide, “Your Festive Season Marketing Playbook,” aims to assist advertising…

With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way…

In my 18+ years in search marketing, one thing I’ve seen continuously is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a…

The search marketing landscape is evolving rapidly with new technologies. This year alone, we’ve seen the rise of generative AI, new developments in automation and voice search, and the emergence…

Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years, dealing with this change…

AI search results that users can interact with it are a certainty. Search marketers can either get mad about it and do nothing or they can survey what’s coming and…

I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020,…

In the ever-changing social media landscape, many companies ask whether they should focus on organic or paid social media. Spoiler alert: You’re asking the wrong question. It is a well-known…

Google has confirmed reports of an ongoing technical issue causing delays in indexing newly published web content. In a post published to X on Thursday evening, Google’s Search Liaison announced…

Newly unsealed court testimonies have revealed that Apple considered replacing Google’s search engine with Microsoft’s Bing or privacy-focused DuckDuckGo across its devices. The information came to light during the ongoing…

Google releases new core search algorithm update, expected to roll out over next few weeks. Google released a new core update. Rankings may fluctuate over the next few weeks. Patience…

Social media still feels fairly “new” to many of us. It’s hard to overstate the rate at which social media has grown since then, to become an integral part of…

Google has announced a new update to its search algorithm to reduce spam results for users worldwide. The October 2023 Spam Update targets cloaking, hacked, auto-generated, and scraped spam content…

Meta rolls out AI ad features to boost creativity and productivity for advertisers after positive tests. Meta is introducing AI-powered features for advertisers. The new features are being tested and…

Google has published new documentation for the GA4 Data Redaction feature that prevents accidentally sending personally identifiable information (PII) to Google. This makes it easier to conform to privacy laws…

Google has announced its newest AI-powered service, Assistant with Bard, at the annual “Made by Google” event. The new assistant combines Google’s existing Assistant technology with its generative AI chatbot,…

How do you know what to change on your website or landing page to make it more effective? Are the tweaks and tests you made to your site really successful?…