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Google confirmed that Discovery campaigns are officially being transitioned to the new Demand Gen campaign type. Google Ads liaison Ginny Marvin announced the news via Twitter and LinkedIn on 8/15.…

If you’re a tech SEO, content producer, link builder, or general practitioner, your skills are more than just the SEO channel. So don’t let imposter syndrome or irrational fears about…

This post was sponsored by BrandVerity. The opinions expressed in this article are the sponsor’s own.We all know that paid search campaigns are highly effective ways to drive traffic to…

In a proactive move to clarify misunderstandings around brand safety controls and reporting in Performance Max, Google’s AdsLiaison took to X to provide a comprehensive breakdown of settings available to…

Artificial Intelligence (AI) is no longer a distant reality; it’s already here, shaping creativity, fueling new concepts, and transforming industries. So far, in 2023, YouTube videos on generative AI have…

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when…

Threads is a text-based social media app created by Instagram to compete with X (formerly Twitter). The new social app was announced on July 5, 2023, and quickly surpassed 150…

Google’s John Mueller answered a question as to whether the “ARTICLE” semantic HTML element has an impact on Google Search. This is a good question because the use of semantic…

A new report accuses Google of serving targeted ads to children and harvesting their data, potentially violating federal privacy laws. The allegations cast doubt on Google’s previous promises to protect…

Google’s John Mueller answered a question in Reddit about whether it’s okay to no-index a webpage in order to keep it from being shown in the sitelinks. Sitelinks, which are…

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when…

If you’re not using social media to grow your brand awareness, improve brand sentiment, and build a community of loyal followers, you should be. With more social platforms popping up…

Instagram is adding new Threads features to organize the growing volume of shared content. In separate updates from Instagram CEO, Adam Mosseri introduced new ways to find Reposts on Threads…

Google’s John Mueller answered the question of why a site with “good SEO” doesn’t rank, even when there’s low competition. His answer might seem controversial at first but his words…

It’s no secret the Google Ads platform has long dominated the online advertising marketing share. Google’s network is one of the best places for brands to get their products or…

Google has begun rolling out a new analytics feature allowing users to export audience data from Google Analytics 4 (GA4) to BigQuery. The new feature, User Data export, will create…

In a significant development that heralds a new era in online shopping, Amazon has begun to roll out artificial intelligence (AI)-generated customer review summaries for its products. These summaries aim…

Google has introduced the ability for businesses to add social media profile links directly in their Google Business Profile. This new option enables companies to showcase their social media presence…

Google released the GA4 Reports Builder for Google Analytics, an extension designed for Google Sheets. I’m excited to share that we have launched the GA4 Reports Builder for Google Sheets…

Google announced today it’s launching a new pilot program to provide enhanced customer service for a select group of small Google Ads customers. New Pilot Program Offers Enhanced Support According…

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content marketing strategies, smaller…