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15 Free Keyword Research Tools For 2023
One of the biggest opportunities of search engine optimization (SEO) is performing keyword research and designing a content plan supported by the results of your research. Keyword research helps you…
How to Hire a Link Building Agency: A Step-by-Step Guide
We all know that link building is an integral part of any SEO strategy. But acquiring top-notch links is not as easy as it looks. It takes a lot of…
Expert Tips To Enhance Your Strategy
Even when you think you’ve got the hang of PPC advertising, there’s always something new to discover. So, we’ve got you covered if you’re looking for ways to: Enhance your…
Microsoft Unveils AI Chat Monetization For Digital Partners
Microsoft introduced the ads for chat API this week: an advertising solution designed to monetize AI chat experiences seamlessly and engagingly. According to the announcement, the ads for chat API…
Google On Protecting Anchor Text Signal From Spam Site Influence
In a Google SEO office hours session, Google’s Duy Nguyen of the search quality team answered a question about links on spam sites and how trust has something to do…
How Google’s Hreflang x-default Enhances Website Navigation
Google is reminding website owners and SEO professionals about the benefits of using the hreflang x-default value, an underused feature that can improve user experience. The hreflang x-default value helps…
LinkedIn Announces Shift In Global Strategy, Resulting In Job Cuts
In a recent internal email from LinkedIn CEO Ryan Roslansky, sweeping changes were announced, eliminating hundreds of roles. The adjustments, set to impact the company’s Global Business Organization and China…
How Multilingual SEO Allows You To Expand on International Markets
Getting the attention of new, potential clients is essential in today’s market, but it can be challenging. We all want to be ranked as high as possible on search engine…
15 Tips To Increase Your Brand Awareness
Guest posting could rightly be called the black sheep of SEO strategies. Its very name conjures up images of black hats and spammy link tactics the industry has long left…
How to Create an Affiliate Marketing Website That Converts
Would you love to replace your regular “9 to 5” and eventually generate passive income even when you sleep? A successful affiliate marketing website can do just that, and even…
Expert Insights To Enhance Your Strategy
Even when you think you’ve got the hang of PPC advertising, there’s always something new to discover. So, we’ve got you covered if you’re looking for ways to: Enhance your…
2023’s Top 7 Local Search Ranking Factors, Illustrated and Explained
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Learning to be the best in town at…
6 Proven Digital Marketing Strategies for Oil and Gas Companies
There have been two massive shifts that have impacted the crude oil and natural gas industry. The rising demand for clean energy supply. The transition to an entirely digital world.…
Google Analytics Event Tracking: How To Get Set Up via @sejournal, @vahandev
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analytics Event…
How x-default can help you | Google Search Central Blog | Google Developers
Monday, May 8, 2023 A few recent issues made us realize that the hreflang x-default value is potentially underused by sites that already use hreflang to help search users find…
Not Training GPT-4 On API Customer Data
In a significant departure from its previous practices, OpenAI has announced that it will no longer utilize customer data sent via its APIs to train its expansive language models, such…
Ray Kurzweil Rebuts Calls To Pause AI Research
Ray Kurzweil, a noted futurist and director of engineering at Google, published a rebuttal to the letter calling for a pause in AI research, offering reasons why the the proposal…
How to Create 8 Million SEO Test Ideas Using ChatGPT — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As SEOs, we tend to come from an…
AI Advancements Revealed During Latest Earnings Calls
In a rapidly evolving tech landscape, major brands like Amazon, Google, and Microsoft invest heavily in artificial intelligence (AI) to maintain their competitive edge and enhance their services. These companies…
Leaked Google Memo Admits Defeat By Open Source AI
A leaked Google memo offers a point by point summary of why Google is losing to open source AI and suggests a path back to dominance and owning the platform.…
How We Got Here & Where We Go Next
Although the infrastructure of the metaverse is still being established, companies and brands are taking the leap into this new world. We’ve seen many changes in our society over the…
Google Issues Statement About Support for Cross-Domain Canonicals
Google offered a statement to clarify their support for the cross-domain canonical link element (rel=”canonical”), pointing out limitations in how they use it, saying that they “try” use the cross-domain…
Mozilla Acquires AI Product Review Company
Mozilla, the non-profit that developed Firefox browser announced the acquisition of an AI-based software company that identifies fake reviews for consumers through browser extensions and an online review analyzer. Mozilla…
Key Factors Include Quality + Popularity
During a recent Google SEO office-hours Q&A session, a concerned website owner inquired about the slow indexing of their 16,000-page site. Google Search Relations team member Gary Illyes provided a…
Google Updates Guidance on Cross-Domain Canonicals
Google has updated the guidance on Cross-Domain Canonicals for Syndicated content; however, the guidance for syndicated news remains the same. Cross-domain Canonicals A canonical link element is a way to…
Microsoft Unveils Next-Gen Bing & Edge: The Future of Search
Microsoft is launching the next generation of AI-powered Bing and Edge to transform the search software category. Key characteristics of the next generation include: Transitioning from a Limited Preview to…
How To Choose an SEO Agency
Finding the right search engine optimization (SEO) agency to work with can be overwhelming and time-consuming. After all, you have to make sure that they possess not only the technical…
Hospitality SEO Best Practices For 2023 & Beyond
While most Americans say they are comfortable traveling again, cost and inflation have now replaced COVID-19 concerns as top barriers to travel. But the travel and tourism industry still continues…
Copywriting vs. Content Writing: Differences & Similarities
Writing is the lifeblood of most online businesses. Whether that’s blog articles, landing page copy, or product descriptions, the written word is necessary to attract and convert readers. But there…
A 6-Month Sprint To A Strong Backlink Profile
You know how important backlinks are to your SEO strategy – but finding the time and resources to establish a successful link building program can be challenging. So, how do…