Google’s Criticisms Against Tech Antitrust Bill
Google is arguing that a bill proposed by U.S. Congress has the potential to compromise users’ safety, and damage such products as Search and Maps. Known as the American Innovation…
Yoast On Why It’s Adopting IndexNow Protocol
After originally dismissing Microsoft’s open-source IndexNow search engine indexing protocol, Yoast has reversed course and indicated they will now support it. In a conversation with Search Engine Journal, founder Joost…
How to Earn Topical Authority in 2022 and Beyond
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As is often the case with…
LinkedIn Expands Audio Events To All Users
LinkedIn is expanding audio-only live events, first introduced in January in a beta test, to all users who have Creator Mode turned on. Audio-only live events are LinkedIn’s answer to…
Training & Professional Development Tips For Remote-First SEO Teams
People management is critical to the success of your remote-first SEO team. You may never meet in person, and many of the verbal and visual cues inherent to working in…
FAQ Pages for SEO (+ Examples & Best Practices)
FAQ pages (when done well) can be a double win: They provide valuable content that users want to see and Google wants to rank. However, when rushed, FAQs can easily…
Get To Know Google’s Before: and After: Search Operators
Google offers a lesser-known advanced search command that could make your Google searching a whole lot easier. While it’s possible to use Google’s Tools menu to do the same thing,…
WordPress Community Reacts To 6.0 Arturo
WordPress 6.0 has been warmly received by many users and it appears that the feedback on 6.0 is one of a smooth rollout. There were a few reports of plugin…
Tips For Avoiding Misinformation In SEO Resources & Conversations
There are many contradictory ideas about the best way to approach SEO. For every idea proposed, there are others in the SEO industry who disagree. Turning to Google for help…
How Do I Start To Gain Experience In Search? Ask An SEO
This Ask An SEO question comes from Jessica from Louth, who wrote in: “I’m currently a full-stack marketer but find myself drawn to SEO. I’m not sure where to start…
Ahrefs CEO Reveals More About Yep
Ahrefs recently announced its new privacy focused search engine called Yep. The search marketing community responded on social media with enthusiasm for the project but there were many questions. We…
In Defense of Spam Score and the Concept of a Toxic Link
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I’m writing this after John Mueller…
How Does Google Handle Page Titles In Multiple Languages?
Writing page titles in multiple languages is generally not recommended. However, Google now has a way to handle them when they’re encountered. An algorithm update is rolling out that specifically…
How To Build A Facebook Ads Dashboard In Google Data Studio
Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign efficacy…
A Complete Guide To the Google Penguin Algorithm Update
Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm has had a number of updates and has become…
Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack
Running an ecommerce business? How many apps have you added to your site to improve customer experience? A handful, you say? Maybe not enough? It’s easy to keep adding new…
The Only 29 Free SEO Tools You Need
Looking for a list of free, useful SEO tools? Then look no further. You don’t need every free SEO tool under the sun. You just need enough of them to…
How To Optimize Pages & Beat Competitors
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Whether you run a large website or are launching a simple landing page,…
Declining Support Of Tech Regulation
The share of Americans who are in favor of more regulation for tech companies is down significantly since 2021. In April 2021, 56% of Americans wanted more regulation. This year,…
Instagram Update Could Impact Reach For Some Accounts
Instagram is expanding on a feature that filters out ‘sensitive’ content, which has the potential to impact reach for some accounts. Using Sensitive Content Control under the Settings menu, users…
Should You Use A Blog Or Email Marketing For Your Travel Brand?
Less than five years ago, starting a blog was a huge marketing focus in the travel community. Not only did the SEO bonuses have a lot of appeal, but travel…
Improve SEM Performance With Your Own Unique KPIs
If you follow me on Twitter, you know I am a harsh critic of those New York Jets and an unsolicited commentator on all things Real Housewives. But you may…
How to Perform a Basic Local Business Competitive Audit (Updated for 2022)
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. “Why is that business outranking mine?”…
Legal Considerations & Team Communication For Remote Companies
So, you’ve likely figured out that remote work is here to stay, which means a whole set of different considerations when getting set up. In the first part of this…
The Perfect SEO Brief That Aligns Teams & Beats Competition [Webinar]
Aligning your SEO goals with many departments and teams sounds a bit like herding cats, right? You may also have uninformed stakeholders who need to be included in the process…
What’s In A SERP? Google Search Results & Features You Need To Know
Google Search is constantly evolving to serve more useful results to searchers. One of the more recent figures we have states that Google conducted 4,887 launches, 17,523 live traffic experiments,…
6 New SEO Tools That Predict Google Algorithm Update Impacts
Easily See Content & Link Power With Spotlight Focus Spotlight Focus thinks like a search engine. It can determine the key focus topic for any given page within moments. Now,…
PPC Ad Extensions You Should Be Using Today
Ad extensions maximize your visibility in search engine results. Here’s how Image Extensions, Structured Snippets, Price Extensions, and Call Extensions can help. Not all ad extensions are created equal and…
How To Increase Agency Revenue With New Services & Partnerships
Wish your agency could attract more clients? Looking for ways to stay high on your clients’ budget priorities? Want to make sure your clients stay with you instead of going…
SEM vs. SEO: What’s The Difference?
CSS. HTTP. URL. HTML. It’s possible the only field that uses more acronyms and initializations than web marketing is the military. The military uses them to save time. Sometimes, it…