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Instagram confirms it’s testing a new photo-centric feature called Candid Challenges, which shares similarities with the increasingly popular app BeReal. App researcher Alessandro Paluzzi uncovered Candid Challenges, a feature that…

PPC is one of the most potent ways to reach your target market. However, knowing which approach is best can be challenging with so many changes in how people consume…

Google Search Console will start reporting on the Core Web Vitals (CWV) scores of specific URLs, in addition to aggregate scores for URL groups. What this means is more granular…

I’ll give you one guess about the answer to the titular question: Is getting an SEO certification worth it? It’s every SEO pro’s favorite response. That’s right: It depends! (If…

In this guide, you will learn about alternative text (alt text): what it is, why it is important for SEO, how to use it correctly, and more! This is a…

Maintaining the search presence for a website depends on multiple technical factors working correctly. This 20-minute SEO checklist provides a high-level overview of the state of your search presence and…

As SEO professionals and marketers, we tend to be obsessed with data. And rightfully so. Good, clean data can tell a story. It gives you insights into what happened and…

The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from their synergies. From leaning…

You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO). But what does it mean exactly? And if you already know what…

Every time someone enters a query into Google, the search engine applies a complicated equation to discover precisely what the searcher is looking for. All sorts of factors are included…

Planning and executing an excellent SEO strategy is critical for any digital marketing campaign. However, the effort requires data to tell the story in a way that resonates with our…

Consumer needs and behaviors can change dramatically depending on the current economic climate. However, one thing always remains consistent: They always turn to SEO to help them survive and thrive.…

Off-page SEO is one of the most difficult parts of digital marketing. It can feel like there are more ways to get it wrong than to do it right. Somewhere…

Google is yet again under fire from for its alleged anticompetitive practices in online advertising. According to Bloomberg, the U.S. Department of Justice could sue Alphabet, Inc, the search engine’s…

In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds. Here’s SEO over here, the big one. Then there’s social media marketing, and…

The Boolean search comprises a specific group of search operators that relate to the logic inherent in the words And, Or, and Not. Although they are three simple words, their…

The forthcoming update continues Google’s efforts to show more helpful, in-depth reviews based on first-hand expertise in search results. Google’s timing for the next product review update aligns with the…

Google announced it’s launching a new algorithm update next week called the helpful content update. It aims to boost content written for people and devalue content written primarily for SEO.…

Getting started with a paid social media strategy can be daunting and time-consuming. As a social media advertising agency leader (say that three times fast), we often get clients asking…

If your business isn’t building quality backlinks, you’re not building prominence. If you’re not building prominence, you’re missing one of the fundamental criteria to rank higher in the search engine…

Remarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once. Yet, when used correctly, remarketing continues…