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Expired Domains: The Ultimate Guide to Getting High-Quality Backlinks
When it comes to website ranking, backlinks are a crucial component that can greatly influence your website’s position on search engine results pages (SERPs). An expired domain is a previously…
11 WordPress Plugins Every Site Should Have
One of the exciting things about WordPress is the unlimited potential to create a website that does every single thing you want it to. Before loading up on plugins, it’s…
16 Best Keyword Research Tools For SEO
Ask any SEO pro and they will tell you that trying to do keyword research without a keyword research tool is a thankless task – and it’s pretty much impossible…
The 9 Best Speech-to-Text Apps in 2023 (Tried & Tested)
Most speech recognition apps have no trouble transcribing a native speaker being recorded with a pro microphone in a quiet room. This isn’t a challenge. So to test them more…
Amazon Product Review Best Practices
Reviews are a fundamental part of buying on Amazon. They have also been one of the areas that have changed the most over the last decade. As Amazon continues to…
I’ve Optimized My Site, But I’m Still Not Ranking — Help! — Next Level
In her last piece, Jo took you on an adventure diving for treasure in the long tail of search. This time around we’re answering the call for help when you…
AI Search Engine Neeva Acquired By Snowflake
Former search engine Neeva was acquired by data cloud platform company Snowflake, hinting at future integration of the Neeva AI search technology into their products. Neeva Neeva was founded by…
How To Set Up Scroll Depth Tracking In GA4
If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by default. And naturally, you might be asking yourself: why do…
How To Find and Fix Keyword Cannibalization on Your Website
Search engine optimization (SEO) takes months before you start getting consistent results. You have to execute on-page and off-page SEO tasks to reach the top of the search ranking pages.…
What Is Duda Website Platform And Is It A Good Fit For Agencies?
There have never been more high quality choices for creating a web presence as there are today, which ultimately comes down to choosing a website platform that best serves your…
When To Use ChatGPT And When To Use Google
As digital marketers and SEO professionals, we always seek new and innovative tools to help us achieve better client results. With the rise of AI technology, we now have access…
How to Get Customers From Everywhere
Traffic, leads, sales—the more you get, the better. Having a singular focus on one marketing strategy can bear fruit but almost always reaches a cap. That’s where multi-channel marketing comes…
How To Succeed In Search, Reputation & Social Media Marketing
There’s no doubt that local marketing is becoming increasingly more competitive. To outpace competitors and engage with local customers, especially when you’re a national brand, it helps to incorporate a…
Bing Integrates With ChatGPT
Marking a significant step forward in AI-powered search, Bing announced at Microsoft Build 2023 that it’s integrating with OpenAI’s ChatGPT. ChatGPT will now feature Bing as its default search engine,…
What To Expect In AI Advancements
At today’s Google Marketing Live, Google is expected to announce several new generative AI advancements for Google Ads, Performance Max, Product Studio, and Search Generative Experience (SGE) in Search Labs.…
An SEO Ranking System For News Sites
Google has revealed new information about a ranking system called ‘Topic Authority.’ This system aims to deliver more relevant, expert, and knowledgeable content in Google Search and News for queries…
Understanding news topic authority | Google Search Central Blog | Google for Developers
Tuesday, May 23, 2023 Major news events are often covered by a wide array of news sites. This can present a challenge for Google users who are looking for publications…
SEO vs. PPC: Which Is Better for Law Firms?
We know full well about the competitive market of legal professions and law firms. So, everyone in the field must go beyond to display their skills and make their presence…
5 Tips & Best Practices For Marketplace Ecommerce Sellers
It’s difficult enough to make it as an ecommerce seller on the Amazon Marketplace when you know what you’re doing; it’s a competitive platform. But if you don’t have a…
22 Of The Best ChatGPT Chrome Extensions To Try
ChatGPT has been a game-changer in assisting with daily digital marketing and SEO tasks. To fully utilize this AI-powered chatbot, Chrome extensions are worth considering. But with the constant emergence…
How to Structure Your Website’s Architecture for SEO
If you’re creating a new website, you’ll need to consider the website’s architecture. Structuring your website in an organized, hierarchical way gives it the best chance of ranking well in…
How To Build Over 1,000 Links Per Month With This 6-Month Sprint
Feel like you’re at link building capacity? Could you build more links with more time or a larger SEO team? Even small teams have been able to build over 1,000…
How to Play by the Rules
Do you want to rank for competitive terms without worrying about potential Google penalties? Then go white hat. In this post, you’ll learn what white hat SEO is, how it…
Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites
The National Vulnerability Database announced that a popular Google Analytics WordPress plugin installed in over 3 million was discovered to contain a Stored Cross-Site Scripting (XSS) vulnerability. Stored XSS A…
Google Policy Agenda Reveals AI Regulation Wishlist
Google published an AI Policy Agenda paper that outlines a vision for responsible deployment of AI and suggestions for how governments should regulate and encourage the industry. Google AI Policy…
A Step-By-Step Guide To Creating Segments And Audiences In GA4 With Examples
Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). GA4 also takes a different approach to measuring…
The Rise, Fall, & Future
Linktree’s organic growth has been impressive over the last few years, but its organic traffic has dipped recently. What’s changed? Let’s find out. Linktree says it has over 35 million…
An SEO Walkthrough For New Users
Embarking on a journey to switch to a new content management system (CMS) can be a daunting task. From creating fresh content to revamping outdated information and optimizing your pages…
Neeva, The Ad-Free Search Engine, Announces Closure
In an unexpected turn of events, Neeva, the ad-free and privacy-focused search engine, has announced plans to shutter its consumer search operations. The company, co-founded by former Google executives Sridhar…
Delivering On The Promise From Ad To Landing Page [Podcast]
Boost Your ROI with Actionable Insights on Streamlining the Click-to-Conversion Process Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on…