Top 10 SEO Priorities For Your First Week As A New Marketing Manager
As a new marketing manager, the first week can feel like a whirlwind of attempting to understand the people, processes, technologies, and campaigns under development. When you couple that with…
Twitter Bans Climate Change Denial Advertising
Twitter announces it’s banning advertisements that contradict the scientific consensus on climate change. Sustainability leaders of Twitter state in an Earth Day blog post: “We recognize that misleading information about…
The Three Pillars Of SEO: Authority, Relevance, And Experience
What do you need to compete in SEO? Some say more inbound links, others better content, while some might emphasize a technically healthy site. Experienced SEOs know that the most…
Improve Rankings With This Off-Page SEO Checklist For Restaurants
In 2022, having an online presence for your restaurant business is essential. When looking for new places to eat, people turn to search for thousands of results at their fingertips…
Traditional Way & Ahrefs’ Way
Content maps help make sure your content serves a strategic role in nurturing your audience. It’s one of the best ways to keep your content aligned with your business goals.…
14 Mobile Optimization Best Practices You Need To Know
It has been a while since Google began rolling out its mobile-first index. When this was first announced, SEO professionals were scurrying everywhere to ensure that their site was in…
3 Overlooked Ways To Improve Inbound Marketing ROI
Have big campaign goals but a small staff or budget? Trying to do more with less on your campaigns? Wish your leads were worth your team’s time? When mapping out…
How NLP & NLU Work For Semantic Search
Natural language processing (NLP) and natural language understanding (NLU) are two often-confused technologies that make search more intelligent and ensure people can search and find what they want. This intelligence…
4 Smart Tactics For Advanced Google Ads Audience Targeting
Gone are the days of solely relying on keywords to drive your PPC success. With the relaxed keyword match types, the use of audiences in Google Ads has sophisticated tenfold.…
Twitter Board Set To Accept Elon Musk’s $43B Purchase Offer: Reuters
Reuters is reporting this morning that Twitter’s board may announce its acceptance of Elon Musk’s offer to purchase Twitter for $54.20 per share. The news agency cites “people familiar with…
How To Optimize LinkedIn For Better Connections & More Leads [Podcast]
Whether you’re in B2B or B2C, LinkedIn is the place to network with colleagues, peers, mentors, and your customers. Jessica Foster, the Senior SEO Strategist at Media Monks and Founder…
Don’t Build, But Earn Links [Webinar]
Are you a victim of so-called “link building experts”? Do the methods, results, and communication about their backlink services seem odd? Sadly, there are a lot of link building tactics…
WordPress 6.0 Features Numerous Accessibility Improvements
WordPress recently announced that version 6.0, due out in May 24, 2022, will feature a significant amount of accessibility improvements that will make using WordPress easier for users and bring…
What Is IMC? Integrated Marketing Communications Explained
Integrated marketing communications is a requirement for long-term marketing success. The effectiveness of all your marketing campaigns largely depends on it. One can easily get lost in what it entails,…
How To Find And Fix Internal Links
If you manage a website, it’s important to check for broken internal links regularly. Broken internal links can frustrate visitors and cause them to leave your site. They can also…
Manager Account-Level Reporting Now Available In Google Ads
Agencies, enterprise-level, and multi-accounts rejoice! Streamlined reporting dashboards for all your accounts are now in one view. Google is rolling out Manager Account (MCC)-level reporting for all Google Ads users.…
Is Google Search Worse? Many Seem to Agree
A member of Reddit asked if Google search was becoming worse and thousands of others responded overwhelmingly that Google search was not showing what they were looking for. The SEO…
Getting Started With Google Shopping’s Free Product Listings
The Google Shopping platform allows users to search millions of products across thousands of stores to find the item they are looking for in seconds. With a tagline that emphasizes…
Brave Search Launches Discussions To Provide Better Search Answers
Brave announces a new feature called Discussions intended to eliminate the shortcomings of traditional search engines by surfacing more results from web forums. Discussions augments results in Brave Search with…
YouTube Expands Shorts To More Surfaces On Mobile & Desktop
YouTube begins displaying Shorts videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section. Expanding the visibility of Shorts has the potential to amplify…
Google Releases Annual Search Spam Report
Google has published its annual report on search spam revealing SpamBrain, a machine learning-based spam identification system, took action on six times as many spam sites in 2021 as it…
Can AI Perform SEO? Experimenting With OpenAI’s GPT-3
AI (artificial intelligence) technology has made tremendous progress in recent years. It is now possible to assess its capacity to perform specific tasks such as generating text, images, and sound.…
Drupal Warns of Two Critical Vulnerabilities
Drupal announced two vulnerabilities affecting versions 9.2 and 9.3 that could allow an attacker to upload malicious files and take control of a site. The threat levels of the two…
Your First Three SEO Tests — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Emily Potter, Head of Customer Success…
What Is Marketing Automation & How to Get Started?
Marketing automation is a must for any marketer, no matter the size of their company. It doesn’t matter whether you sell products or services. Those who ignore marketing automation are…
TikTok Introduces Interactive Add-Ons For Ads
TikTok now allows advertisers to incorporate interactive add-ons to in-feed ads. These interactive elements, which include popups, gestures and stickers, are intended to help brands attract and engage viewers. The…
3 Huge Reasons Why Negative Reviews Help SEO
This post was sponsored by ReviewInc, opinions expressed in this article are the sponsor’s own. You get that notification of a new review in your inbox. Next, you hold your…
Proven Ways To Improve Organic Marketing Workflow Efficiency
As SEO professionals, it’s challenging to get people to buy into and care about what we do. Sometimes it’s even hard to get them to remember what SEO stands for.…
Instagram Changes Ranking Algorithm To Favor Original Content
Instagram’s home feed ranking algorithm is receiving an update that’s designed to boost the visibility of original content. Head of Instagram, Adam Mosseri, announced the ranking change is one component…
Impactful SEO with Small Teams
SEO is taking on greater importance in the marketing strategies of brands large and small. In fact, in a 2021 survey of BrightEdge customers, 75% of respondents indicated that the…