8 Creative Real Estate Marketing Ideas And Examples
Sixty percent of realtors search for leads daily. There are more than 3 million active real estate licenses in the U.S. These numbers paint a clear picture of how the…
What It Means For SEO
Google not only changes how it presents information to users and updates algorithms, but the way users search is also changing. SEO best practices are changing every year, so it’s…
7 Ways To Improve Local SEO & Attract New Business
There is a big difference between the way standard organic SEO works and the way we should approach Local SEO. Not only is searcher intent likely different, the algorithms Google…
Twitter Now Puts Recommended Tweets In Everyone’s Feeds
Twitter is expanding recommended tweets to all users, including people who managed to avoid them until now. In an announcement, the company states: “We want to ensure everyone on Twitter…
LinkedIn’s New Focused Inbox Surfaces More Relevant Messages
LinkedIn is upgrading its messaging experience with a new ‘Focused Inbox,’ which aims to cut down on spam and surface more relevant messages. The next time you login to LinkedIn…
Google Updates Display & Video 360 Account Level Suspension Policies
Throughout the year, Google has made numerous updates and clarifications to its disapproval policies. These updates have mostly revolved around providing more context to advertisers on the nature of ad…
12 AI Tools To Help You Get Smarter in Your Content Marketing
Artificial intelligence (AI) is proving to be a valuable asset in many organizations across every industry today, including marketing. From analyzing consumer data to providing critical insight and creating content,…
6 Ways To Engage Your Organic Search Traffic On Social Media
It can feel like it takes forever to build an online audience of people who actually want to read what you post, engage in your content, and actually buy the…
Why Everyone Within Your Business Wins With SEO
We know that there are many reasons to focus on SEO from a commercial standpoint. Working on your company’s SEO can help raise the quality of your website, your brand…
How To Combine SEO & PPC Keyword Strategies For Higher ROI
At Estudio34, we have a powerful mix between SEO and PPC, which helps us be more effective at optimizing spending and targeting. So, start by building a communication plan before…
Google Adds 2 New Metrics To GA4 Reports
Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. Views per session and average…
Links Have Less Impact Today Than In The Past
In a Google SEO office hours video, a Googler answered a question about backlinks and rankings and offered the interesting fact that backlinks have less impact as a ranking signal…
Noindexed Pages Do Not Impact Crawl Budget
Google’s Search Relations team confirms that noindexed pages don’t adversely impact a website’s crawl budget, no matter how many a site has. This topic is addressed not once but thrice…
How To Ensure Performance Tracking Matches Goals
It’s essential to track SEO performance to understand what activities are useful and which are not. However, there are multiple reasons why it’s difficult to accurately estimate the ROI (return…
Is Fresh Content A Google Ranking Factor?
As with most updates in Google’s history, search industry rumors spread quickly about how to “game” the system. “Freshness” is a common theme among Google updates, spanning over a decade.…
How To Curate Content For Local SEO
Content curation is defined as gathering and sharing existing information that is relevant, high-quality and valuable. For curation, you don’t create the content yourself, unlike content creation, where it’s ultimately…
Ex-Googler Answers Why Google Search is Getting Worse
An ex-Googler named Marissa Mayer appeared on the Freakonomics podcast to discuss the topic of whether Google is getting worse. Mayer suggested that asking why Google Search is getting worse…
Social Media Content Strategy: From Start To Finish
A social media content strategy is like a map and a guidebook rolled into one. It’s an essential document that tells you how to get from point A to point…
Google: HTTP/3 Doesn’t Impact SEO
Google Search Advocate John Mueller debunks a theory that the faster speed of HTTP/3 can directly impact a website’s SEO. This topic is addressed during the November 2022 edition of…
Google is More Hesitant To Send Users Out Into The Web
Ex-Googler Marissa Mayer in a podcast on the topic of why Google search is so bad explained that it wasn’t Google that was bad it was the Internet. Then she…
How To Improve SEO: Strategies To Try First
So many factors impact SEO performance that there are countless different threads to be pulled on. How do you know where to focus your time and effort to significantly impact…
10 Remarketing Lists To Boost PPC Performance
Remarketing lists are a powerful tool for all Google Ads campaign types – but specifically for Google Search ads. With the looming, inevitable privacy updates coming to advertising, remarketing lists…
12 Powerful Email Marketing Tips You Need to Know
There is no doubt that email marketing is effective. But how many times have you sat down to begin an email marketing project and immediately felt overwhelmed? Sometimes, it’s hard…
Biggest Challenges Facing SEO In 2023
When you’re preparing your strategy for next year, it’s vital to plan for potential upsets and challenges ahead. This year, SEO practitioners overcame challenges posed by a lack of resources,…
November Google SEO Office Hours | Google Search Central Blog | Google Developers
Tuesday, November 29, 2022 Thanks to everyone who submitted questions for the November edition of the Google SEO office hours! In this episode, you’ll hear answers from folks on the…
Image Optimization: Perfecting Your eCommerce SEO Strategy
A picture paints a thousand words. It goes without saying that images are essential to the success of an eCommerce website. They are the only way that your customers get…
Microsoft Makes 3 Predictions For PPC Trends In The New Year
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly. According to a global study run by…
Local Pack Header Specificity Vanishes while Local Packs Downtrend
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In July of this year, Dr.…
How To Do It The Right Way
For the longest time, the most frequent question I was asked was, “How do we reach millennials with marketing?” Now, the wheels are turning, and the primary goal of many…
How To Choose The Best Rank Tracker For Your SEO Needs
7 Key Questions To Ask When Assessing Your SEO Business Needs To make your SEO tool search even more practical, here are some more guiding questions to ask your SEO…