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How To Stay Up-to-Date In The SEO Industry
Search engine optimization (SEO) is a tricky field. Just when you think you’ve got a handle on it, Google goes and changes the algorithm and what used to work doesn’t…
Career Building Tips From A Senior Data Scientist At Amazon
Data science as a discipline – and specific skills in machine learning, analytics, and training algorithms – are in hot demand. It’s a field that has exploded in popularity this…
Google Says It’s Normal For Cached JavaScript Pages To Appear Empty
JavaScript-based webpages may appear blank or incomplete in Google’s cache, which is normal and not indicative of any problems. This is stated by Google’s Search Advocate John Mueller in the…
How To Sell On Instagram: 11 Tips
Instagram is one of the biggest social platforms in the world, with over one billion users globally. And your target audience isn’t just browsing the app – they’re also shopping.…
Google Discusses Value Of Non-Recommended Structured Data
Google published a Search Off Record episode about structured data. An interesting topic they touched on was how Google might use structured data that goes beyond what Google’s developer pages…
A Guide To ‘Organization’ Structured Data For Rich Google Results
Organization schema structured data is useful to have on a website because it communicates important information to Google that can then be used to present an organization’s data in the…
15 Top Digital Marketing Tools & Why We Love Them
The digital marketing industry is constantly changing, and if you feel like you’re being challenged to do more with less, you’re not alone. Marketers need tools more than ever to…
What Is DuckDuckGo & Who Uses This Alternative Search Engine?
For many years, websites have collected user data to either sell to third-party sites or use for their targeted advertising. The most well-known examples include Facebook and Google. Serving an…
A New Way To Search With Text & Images
Google is introducing a new way to search the web using a combination of text and images at the same time. Multisearch, available as an added function in Google Lens,…
New Google Attribute Helps Businesses Promote Sustainability
Google now allows businesses to display their commitment to environmentalism in their Google Business Profile. This helps companies capitalize on growing eco-consciousness among consumers in the wake of concerns about…
Google Ads Experiencing Latency Issues
On April 5th, Google’s Ads Liaison Ginny Marvin confirmed that Google Ads reporting is experiencing a latency issue. The issue was originally reported on April 1st, resulting in a large…
These 4 Tips Will Get You Up & Running
As of July 1, 2023, the version of Google Analytics we have used for 10 years will stop processing hits. This is a major change, and it means that Google…
SEO Dos and Don’ts | SEOblog.com
In the age of digitization, Google is no less than a personal assistant with answers to all our questions. Whether you are looking for restaurants near you, need reviews for…
SEO Best Practice for Alt Text
In a Google Office-hours hangout, Google’s John Mueller answered a question about how to use alt text for SEO. Along the way he dispelled the idea that there is a…
14 Types Of Google Ads Extensions & What They Do
If Google Ads are a part of your marketing strategy, you’re probably always on the lookout for ways to boost performance. You not only want more clicks, but you want…
16 Ways to Generate Stellar Content Ideas
Sometimes, content ideas flow naturally. Other times, you find yourself staring at a blank page with no idea what to write. It’s not long before you’re frustrated, thinking of everything…
Where & How To Get The Right Reviews For Your Business
Customer reviews can help sell your product or service more effectively than any sales copy. Reading first-hand thoughts and opinions from other people is a crucial part of a customer’s…
Google Says AI Generated Content Is Against Guidelines
Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. This topic is addressed during a recent…
What Does Elon Musk’s Twitter Look Like For Digital Marketers?
Elon Musk became Twitter’s biggest shareholder on April 4 after acquiring a 9.1% stake in the company. An SEC filing shows he will serve as a Class II director until…
Google Discovery Ads Dos and Don’ts For More Successful Campaigns
When Google Discovery campaigns first came on the scene in 2019, I was skeptical they would amount to much. Their available inventory across Gmail, YouTube, and the Discovery feed seemed…
8 Stories Of Hope From The SEO Community
February 23, 2022, was a regular Wednesday for Ukrainian marketers and SEO specialists. We had our morning coffees and did tech audits, built some links, and revamped a couple of…
Optimizing website performance with a Search Console bubble chart | Google Search Central Blog | Google Developers
Wednesday, April 06, 2022 Analyzing Search performance data is always a challenge, but even more so when you have plenty of long-tail queries, which are harder to visualize and understand.…
How To Visualize & Customize Backlink Analysis With Python
Chances are, you’ve used one of the more popular tools such as Ahrefs or Semrush to analyze your site’s backlinks. These tools trawl the web to get a list of…
To Disavow or Not Disavow? And Other Toxic Backlink Questions
It has been 10 years since Google first introduced its disavow tool, giving site owners more control over the impact of toxic links pointing to their websites. But since that…
Twitter Confirms It’s Working On An Edit Button
Twitter confirms it’s working on an edit button and will begin testing it with select users in the coming months. This was announced last night after Tesla CEO Elon Musk,…
7 Ps, 4 Cs, & Other Things You Need to Know
The marketing mix is a system of interconnected elements used to bring products or services to the market and effectively communicate them to the target audience. This concept is often…
15 Digital Marketing ROI Metrics You Need To Know
Digital marketing and its corresponding metrics of success and ROI are evolving at break-neck speed. Over the last few years (and especially due to COVID), the transformation to digital has…
How To Scale Content Marketing & Improve Organic Search Rankings
How ContentMarketing.io Helps Businesses Succeed With Outsourced Content Marketing ContentMarketing.io doesn’t just churn out one piece of content to the next to help their clients get results with their content…
How to Learn SEO (Complete Roadmap)
Learning SEO can seem overwhelming. It’s a complex topic, and the industry is rife with misinformation. But with a bit of time, effort, and the right roadmap, it’s something that…
Path To Next Generation Search
Google announced a breakthrough in the effort to create an AI architecture that can handle millions of different tasks, including complex learning and reasoning. The new system is called the…