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November Google SEO Office Hours | Google Search Central Blog | Google Developers
Tuesday, November 29, 2022 Thanks to everyone who submitted questions for the November edition of the Google SEO office hours! In this episode, you’ll hear answers from folks on the…
Image Optimization: Perfecting Your eCommerce SEO Strategy
A picture paints a thousand words. It goes without saying that images are essential to the success of an eCommerce website. They are the only way that your customers get…
Microsoft Makes 3 Predictions For PPC Trends In The New Year
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly. According to a global study run by…
Local Pack Header Specificity Vanishes while Local Packs Downtrend
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In July of this year, Dr.…
How To Do It The Right Way
For the longest time, the most frequent question I was asked was, “How do we reach millennials with marketing?” Now, the wheels are turning, and the primary goal of many…
How To Choose The Best Rank Tracker For Your SEO Needs
7 Key Questions To Ask When Assessing Your SEO Business Needs To make your SEO tool search even more practical, here are some more guiding questions to ask your SEO…
Why Are The Number Of Indexed Pages Different From Google?
Today’s Ask An SEO question comes from Kayle from Cape Town, who asks: Google shows 314 of my web sites pages are indexed, but Ahrefs only shows 260 internal pages…
Elon Musk Shares Vision For “Twitter 2.0”
Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” which includes longform tweets, encrypted DMs, user-to-user payments, and more. In a series of…
Twitter Rolls Out 3 New Ways To Advertise
Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites. Twitter’s new ad products include: Website Conversions Optimization Dynamic Product Ads…
Google Tag Manager: A GA4 Beginners Guide
Learning a new skill, like Google Analytics 4, is intimidating. Add to this the fact that there’s a looming deadline, and you can’t afford to be dragging your feet on…
What Does Chip-Making Demand Tell Us About Search Demand?
While so many elements of product demand have fluctuated since the pandemic in 2020, one of the more significant known issues has been mobile chip demand If you’re unsure of…
SEO Salaries 2022 Industry Growth But New SEOs Struggle To Find Their Feet
SEO salaries reported for 2022 reflects growth in SEO as a profession. The survey responses indicate that more than half who filled out the survey are new to digital marketing.…
4 Common Mistakes E-commerce Websites Make Using JavaScript
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Despite the resources they can invest…
A Simple (But Complete) SEO Tutorial for Beginners in 7 Steps
Starting with SEO can be overwhelming—many technical terms, checklists of tens of tasks to do, learning resources contradicting each other, and the list goes on. I remember when I got…
How To Write Great SEO Titles
A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it for SEO? I’ve always…
8 Secrets From Popular Blogs
How do you get more traffic to your blog or website? There are plenty of ways to increase web traffic, but some methods are better than others. If you look…
What Is Search Forecasting And Why Is It Important?
Digital marketing is about blending art and science, merging creative ideas with actionable, trackable steps. But before tweaking your on-page content or restructuring your website, you need to know what’s…
7 Ways To Use Google Trends For SEO & Content Marketing
Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and…
Is Domain Name A Google Ranking Factor?
Remember the early days of the internet? You could spend all day chatting with your friends on AOL messenger while you played solitaire on Yahoo games. And then your mom…
3 Important Google Updates to Understand — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. With recent shake-ups to the Google…
How to Use HARO (And Alternatives) to Get Killer Backlinks
HARO link building has taken the SEO industry by storm over the last few years. But today, actually getting results is hard work. HARO is oversaturated, and results are not…
12 Reasons Your Website Can Have A High Bounce Rate
“Why do I have such a high bounce rate?” It’s a question you’ll encounter on Twitter, Reddit, and your favorite digital marketing Facebook group. It’s a question you may have…
Inspiring Content Personalization Examples For B2B
Today’s consumers don’t just enjoy content personalization – they expect it. Yet, far too often, we think adding <firstname> to our email headlines is all it takes to personalize well.…
A Comprehensive Guide To Marketing Attribution Models
We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B sector, the average customer…
5 Techniques To Integrate Email Marketing With SEO
Emails may seem like an old-forgotten marketing tool. Still, surprisingly, they continue to be the most used marketing tool by businesses. Research states that at least 29 percent of marketers…
Top 10 Essential Website Optimization Strategies
Google officially launched 24 years ago in 1998. A lot has changed since then, but one thing remains the same. If you simply focus on the basics, you can still…
The Leading Characteristics of Review Writers, Review Readers, and Successful Owner Responses
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Common sense is a useful asset,…
How To Analyze Your Content & Craft A Winning Strategy In 2023
When it comes to content marketing, finding writers and producing content is easy. But creating quality content that hits your business KPIs? Well, that’s something else entirely. Suppose you want…
Google Ads Account Managers Shouldn’t Contact Clients Directly
There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. According to the reports, agencies…
9 Steps To A Future-Proof Social Media Strategy In A Web3 World
May I see a copy of your social media strategy? 🦗(crickets) 🦗 More than a decade into the Web 2.0 era and entering into the Web 3.0 evolution, brands are…