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Is SEO Dead? Heck NO. Here’s Why
Here’s a flowchart to drill home the message: So… why do people keep saying it is? Let’s discuss. People often say that SEO is dead because they find it increasingly…
How to Fit SEO Into Your Marketing Strategy
As digital marketing specialists, it’s easy to “have the blinkers on” and focus solely on the channel or channels nearest to your heart. In my case, this is SEO. Having…
How To Create A Social Media Strategy In 9 Steps
It may sound like hyperbole, but few things have changed the world as much as social media. Sure, the wheel, gunpowder, and the airplane played important roles in shaping the…
Meta Fined $414M for EU Privacy Law Violations
The parent company of Facebook and Instagram, Meta, was fined a total of $414 million by Ireland’s Data Protection Commission (DPC) for breaking EU privacy laws. According to the DPC,…
How To Target Multiple Cities Without Hurting Your SEO
Can you imagine the hassle of finding an electrician if every Google search returned global SEO results? How many pages of search results would you have to comb through to…
Microsoft Bing With ChatCPT Reportedly Launching In March
Microsoft is reportedly planning to update its Bing search engine to include artificial intelligence from OpenAI’s ChatGPT chatbot, allowing it to answer search queries with complete sentences rather than providing…
2023 Local SEO Success: Human Power in a Year of Change
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 2023 will be a run-up to…
Keyword Mapping: A Beginner’s Guide
It’s no secret; keywords are one of the pillars of a successful search engine strategy. They connect your website’s content with search queries that make them SEO 101. Your goal…
How To Measure SEO ROI
Did you know that organic search accounts for 53 percent of website traffic? And in 2021, 61 percent of marketers considered search engine optimization (SEO) their top marketing strategy. If…
18 Online Review Statistics Every Marketer Should Know
Online reviews are an unavoidable part of doing business in today’s digital age. Every marketer worth their salt knows that online reputation is everything. Whether you own or manage a…
Google Updates Article Structured Data Guidance
Google updated the documentation for the Article structured data which supports Article, NewsArticle and BlogPosting Schema types. The updated guidelines affects the headline property to make it conform with the…
5 Ways SEOs & Digital Marketers Use ChatGPT
Science fiction becomes a reality! We can now interact and use things we were used to seeing in movies daily. One of the recent revolutionary technologies is ChatGPT, which will…
Popular Plugin for WooCommerce Patches Vulnerability
The Popular WooCommerce Booster plugin patched a Reflected Cross-Site Scripting vulnerability, affecting up to 70,000+ websites using the plugin. Booster for WooCommerce Vulnerability Booster for WooCommerce is a popular all-in-one…
YouTube Predicts What Will Go Viral In 2023
On the latest episode of YouTube’s official trends podcast, company representatives discuss the video trends they predict will dominate the platform in 2023. From the resurgence of travel content to…
What Content Marketers Need to Consider
If you’ve ever written a blog post or online article, you’ve asked the question before: How long should this be? In other words, what’s the optimal length of web content…
Instagram Chief Lists Top 3 Priorities For 2023
Instagram Chief Adam Mosseri lists his top priorities for 2023, which focus on amplifying content distribution and making new connections. At the beginning of last year, Mosseri said Instagram’s priorities…
LinkedIn Announces 7 Updates Coming In 2023
In LinkedIn’s annual preview of new features coming in the year ahead, the company announces seven features rolling out in 2023, including changes to job search. Here’s what you can…
Ways How To Use the Podcast for Content Marketing
Podcasting is growing in popularity, and for good reason. This medium offers a one-of-a-kind way to connect with your intended audience and produce content that is both interesting and engaging.…
WordPress Popup Maker Vulnerability Affects Up To +700,000 Sites
The U.S. government National Vulnerability Database issued an advisory about a Stored Cross-Site Scripting vulnerability in the popular Popup Maker plugin for WordPress. Popup Maker for WordPress A vulnerability was…
How To Access Google Analytics API Via Python
The Google Analytics API provides access to Google Analytics (GA) report data such as pageviews, sessions, traffic source, and bounce rate. The official Google documentation explains that it can be…
Creative Intelligence And Its Role In Online Advertising [Podcast]
You may have heard of artificial intelligence, but what about creative intelligence? Alex Collmer, CEO of VidMob, joined me on SEJ Show to talk about creative intelligence and its role…
Expert Social Media Marketing Predictions For 2023
Social media usage is steadily growing, and we don’t see it slowing down anytime soon. In 2021, over 4.26 billion people used social media worldwide. This figure is projected to…
How To Create B2B Google Ad Campaigns That Convert
In a world of multi-channel marketing for B2B, narrowing down a specific space where your leads are generated takes time. Many B2B marketers turn to Google Ads because it has…
The 30 Most-Subscribed YouTube Individuals
MrBeast has just overtaken PewDiePie as the most-subscribed YouTube individual. This is the first time in 10 years there’s been a change at the top of the most-subscribed YouTuber leaderboard.…
17 Awesome Examples Of Social Media Marketing
Technology has made the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an…
Is This Google’s Helpful Content Algorithm?
Google published a groundbreaking research paper about identifying page quality with AI. The details of the algorithm seem remarkably similar to what the helpful content algorithm is known to do.…
URL Redirects For SEO: A Technical Guide
Redirects for SEO should be used correctly because they impact how websites are crawled and indexed by Google. While most people think of redirects as an internet detour sign, much…
How The ChatGPT Watermark Works And Why It Could Be Defeated
OpenAI’s ChatGPT introduced a way to automatically create content but plans to introduce a watermarking feature to make it easy to detect are making some people nervous. This is how…
Thanks, 2022 | Google Search Central Blog | Google Developers
Friday, December 30, 2022 You know what time it is: year in a review. With only a few days left of 2022 and with all the quiet in the office,…
Let’s Talk About Old Content And Redirect Chains
While looking through some questions submitted to SEJ after a recent webinar, two of them stuck out to me as related and similar. That means you’re in for a treat,…