What Is Enterprise SaaS (With Examples)
SaaS is all around us. Two decades ago, who would have imagined that instead of owning Microsoft Word, you would pay for it monthly? Streaming services and even marketing tools…
Google Helps Searchers Find Cost Of Living Assistance
In response to a spike in searches for “cost of living,” Google is updating search results with quick access to helpful resources. Search volume for “cost of living” is at…
Google and the Rise of Zero Click Searches
What is Zero Click? And how does it affect businesses and their SEO/PPC strategies? Semrush’s Marcus Tober joins me on the SEJ Show to discuss Semrush’s recent Zero Click study…
If Time Is Money, This Free Google Ads Budget Script Is Priceless
Time is money. This is one of my mantras, and I try to run my life by it. Since I run my own small digital marketing agency and we only…
Is Google Down Right Now? Check The Search Status Dashboard.
There’s now an official page to answer the question: “Is Google down right now?” Google is rolling out a search status dashboard that will inform you, in real-time, whether there’s…
December 2022 link spam update releasing for Google Search | Google Search Central Blog | Google Developers
Wednesday, December 14, 2022 Today, we’re leveraging the power of SpamBrain to neutralize the impact of unnatural links on search results. Fighting link spam with SpamBrain SpamBrain is our AI-based…
Google December 2022 Link Spam Update Rolling Out Now
Google confirms an update to its spam detection system, called the December 2022 link spam update, is rolling out now and will take up to two weeks to complete. Today,…
The Best Way To Position Your SEO Agency for Client Retention
Convincing clients that search engine optimization (SEO) is a worthy investment can be a huge challenge. You’re expected to show results quickly. But SEO takes time, and Google Algorithm updates…
How To Understand If A PPC Test Is A Failure
During the holiday season, there’s an extra focus on the naughty and nice list. Successful campaigns get access to additional resources, while failed initiatives pivot or retire. This month’s question…
13 Age-based Local Business Review Preferences You Can Serve
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image credit: Mitchell Joyce Today, we’ll…
Is Code To Text Ratio A Google Ranking Factor?
You probably already know that your website’s coding can impact your search engine rankings. You know that adding snippets for SEO, like a meta description, alt tags, and title tags,…
Introducing the Google Search Status Dashboard | Google Search Central Blog | Google Developers
Wednesday, December 14, 2022 As we head into 2023, we want to introduce another tool for the public to understand the most current status of systems which impact Search—crawling, indexing,…
How Can Voice Search Benefit Your SEO?
Google Assistant. Siri. Alexa. Cortana. You have your choice of high-quality voice assistants today, and they can all do some pretty amazing things. One of those things is to help…
Google Launches Visual Guide To Search Elements
Google’s new guide to search features visualizes and defines the various elements on a search results page. When you need help with SEO, it can be challenging to get the…
Visual Elements of Google Search | Google Search Central Blog | Google Developers
Tuesday, December 13, 2022 Walk into a library and ask for a book, without specifying which one. After puzzled looks, you’ll probably get dozens of questions from the helpful librarian…
Google Ads Makes It Easy To Switch To Data-Driven Attribution
Google is making it easy to switch to data-driven attribution for Google Ads campaigns and letting advertisers see how it will impact campaigns before switching. Data-driven attribution is the most-used…
What Is Online Reputation Management (ORM)?
Every brand wants to make a good impression online, but having a standout website or social media presence isn’t enough. These days, everyone has an opinion on just about everything,…
What Is Email Campaign Management, and How Do We Use It?
Email campaign management is a process of using software to automate email marketing campaigns with the goal of saving time, money and resources. In this article, we’ll discuss what email…
5 Great Value Proposition Examples & Why They Work
“Find a need and fill it.” This quote is widely attributed to Henry J. Kaiser, the son of German immigrants who became the millionaire head of a vast industrial empire.…
SEO Trends 2023, According To 24 Experts [Ebook]
In a fast-paced industry like SEO, a lot can happen over the course of a year – which is why you want to make sure you stay ahead of the…
A Guide To Getting Started
Most forms of marketing are expensive. Direct mailers can cost up to $1 per target, while billboards could run you $14,000 apiece in major cities. And television commercials can run…
Twitter’s New Verification System Has Blue & Gold Checkmarks
Twitter is launching a modified version of its verification system, which includes gold checkmarks for businesses and unique labels for official accounts. The new system aims to correct problems that…
SEO During A Recession (Does It Still Work?)
It doesn’t take a professional economist to predict the global markets are headed for a downturn. In the past year, inflation rates in the United States have hovered around 7%,…
Twitter Expands Community Notes To All Users
Twitter is rolling out Community Notes worldwide, allowing everyone to view and rate fact checks contributed by other users. In a thread on Twitter, the company announces the feature formerly…
Use SEO to Fuel Your Brand’s Community Flywheel
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I don’t typically wear jewelry. However,…
ChatGPT For Content and SEO?
ChatGPT is an artificial intelligence chatbot that can take directions and accomplish tasks like writing essays. There are numerous issues to understand before making a decision on how to use…
12 Proven Local SEO Tips To Dominate The SERPs And Map Pack
To attract new customers, you need to ensure you’re in front of local searchers looking for your products or services. If you’re not optimized for local search, you’re missing out…
Updates to Google’s Services in Czechia in Light of the Czech Transposition of the European Copyright Directive
Monday, December 12, 2022 We also published this blog post in Czech. The European Copyright Directive, which is being implemented by countries in the European Union, gives new rights to…
6 Ways To Engage Your Organic Search Traffic On Social Media
It can feel like it takes forever to build an online audience of people who actually want to read what you post, engage in your content, and actually buy the…
How To Create A Child Theme & Block Theme
When should you use a child theme for WordPress? It is important to create a child theme if you plan to make any custom changes to the code. This way,…