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With an uncertain economic outlook, now is a good time for advertisers to ensure their tech stack includes the right tools and automations to save money in the long run.…

As SEOs and marketers discuss leaving Twitter for other platforms, we asked what your plans are. You told us you’re not leaving. CEO Elon Musk’s ongoing changes have many reconsidering…

Python is one of the common programming languages for automating SEO processes. One of the greatest libraries for creating a front-end for our apps without any HTML, CSS knowledge, or…

Every SEO professional knows content is king. And not all content is created equal. But does your content’s readability affect how Google ranks you in search results? There are a…

Does Lighthouse Score Impact My Website Ranking? Unlike the Core Web Vitals, the Lighthouse score does not impact your search engine rankings. Even if Lighthouse gives you a low score,…

If there’s one statement that rings true for marketers, it’s that “change is the only constant.” The marketing landscape can be unpredictable, particularly with the challenges and uncertainty of the…

If there’s one thing I’ve learned during my long career in digital marketing, it’s that productivity and time management do not come naturally to everyone. In fact, I’ve noticed that…

Instagram users with professional accounts can schedule posts and reels up to 75 days in advance directly from the mobile app. Until now, it hasn’t been possible to schedule Instagram…

Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business. The official Google Analytics changelog reads: “You can…

The phrase “canonical tag” often comes up in discussions around SEO, and likely more so when working with cross-functional partners like engineering, analytics, etc. At first glance, it might seem…

Are you looking for better ways to manage social media accounts without missing out on anything important? Social media platforms play a vital role in our lives today. From staying…

Ready to take your PPC strategy to the next level in 2023? Your first step is staying up-to-date on the most important PPC trends. This ebook is filled with the…

Google Search Advocate John Mueller said, “search is never guaranteed,” in response to a site owner asking why their content isn’t indexed. In the r/TechSEO forum on Reddit, a user…

YouTube Shorts are now available in a television-optimized format, the company announced today via a blog post. Owners of Android TVs or Google TVs will now be able to view…

Google Search Advocate John Mueller shares an easy way to deal with negative SEO attacks, such as competitors building spammy links to your domain. Mueller addresses this topic in reply…

Looking for this year’s keys to help you build your next content marketing strategy? Wish you had a powerful content roadmap to help your business reach new heights in 2023?…

Given the current economic conditions, marketing teams are being stretched thin and are expected to do more with less. If you are a marketer focused on generating revenue from local…

The travel and tourism industry has undergone extreme changes over the years, and your business should be aware of how to adapt to these changes. With the rise of Google…

Imagine the results you could achieve if you knew the Google search algorithm. Just think of the organic traffic you could drive to your site if you knew exactly what…

In the world of digital marketing, traffic is the name of the game. And generating a lot of traffic usually means successfully promoting your content to get links and social…

Twitter has come a long way from its humble beginnings in 2006 as a 140-character microblogging site. Today, more than 436 million people use the social media site every month…

When you run a business globally, your website is one of the most powerful tools to reach and communicate with your target audience. If you are conducting business offline in…

TikTok could be facing a ban in the United States after a commissioner at the Federal Communications Commission (FCC) raised concerns over national security. The app’s growing popularity in the…

The digital marketing landscape is constantly changing – and it’s tough to know which tools you need and which you can do without. With Artificial Intelligence and Machine Learning (AI/ML)…

Substack has launched Substack Chat, a discussion feature allowing authors to communicate with their audiences directly via a mobile app. This move positions Substack as a direct competitor to Twitter,…

How can you improve your link building strategy? Which modern techniques can help you boost organic growth? What are the most important link metrics to consider for organic search visibility?…