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How to Do a SERP Analysis
SERP analysis is a process that helps you determine if and how you can rank for a keyword and whether the effort is worth the reward. It’s important because not…
YouTube Launches New Analytics & Custom Shorts Thumbnails
In its latest round of updates for video creators, YouTube is launching more detailed analytics data and enabling Shorts thumbnail customization. The new analytics data will give creators a breakdown…
Microsoft & OpenAI Bring AI Models to Developers Worldwide
Microsoft is announcing the general availability of its Azure OpenAI service, which allows developers to create applications utilizing technology like ChatGPT. Azure Open AI combines open-source and cloud-based machine learning…
After Google: Should SEOs Jump Ship?
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There was a pre-search-engine age. It’s…
Top YouTube Videos, Shorts, And Ads of 2022
Examining YouTube’s list of the top trending videos and top Shorts of 2022, as well as the YouTube Ads Leaderboard: 2022 year-end-wrap-up can teach content marketers, content creators, and digital…
Website Indexing For Search Engines: How Does It Work?
Website indexing is one of the first steps (after crawling) in a complex process of understanding what webpages are about for them to be ranked and served as search results…
Here’s How to Start an Online Business (9 Steps to Success)
Starting an online business changed the course of my life forever. It allowed me to live my perfect life, travel the world, and set my own hours. It taught me…
How To Harness AI In Marketing
Welcome to the future of marketing, where artificial intelligence and human expertise come together like never before. Meet ChatGPT, the revolutionary tool that is changing the game. With ChatGPT, you’ll…
B2B Content Marketing: Ahrefs’ Guide
B2B content marketing is creating and promoting content to attract other businesses that are your target customers. Content marketing is essential for B2B businesses because education prospects help them make…
9 Tactics to Increase Brand Awareness (Tried & Tested)
One of the best ways to make anyone buy from you is to make them aware of your brand and products before they even start considering the purchase. Countless tactics…
Twitter Cuts Off Access To Third-Party Apps
In a move sparking controversy across tech and developer communities, Twitter appears to have cut off access to third-party apps like Twitterrific and Tweetbot. By cutting off access to its…
How to Align Your Blog with Your Organic Search Conversion Funnel
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Business blogging is an interesting concept.…
Will ChatGPT Take Your Job?
ChatGPT has all the signs of being a technological game-changer. But will ChatGPT take your job? A chatbot powered by machine learning and vast amounts of data, it interacts with…
What Are They & How Do You Get Them
There are a lot of dynamics that impact what appears on Google’s search engine results pages (SERPs). In the current way that Google describes search results, SERPs can include text…
Content Strategy Template & How To Use It
Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new…
9 Tasks That Save You Time & Money
A frustrating part of SEO is doing the same things over and over again, but that’s where automation comes in. SEO automation is the process of using software to perform…
The 5 Best Long-tail Keyword Generator Tools
Long-tail keywords are nothing more than keywords with low monthly search volumes. It doesn’t matter if they’re made up of two, three, or 10 words. Thanks to their low popularity,…
12 Tried & Tested Tips
Need more organic traffic? We get it—it’s one of the best kinds. In this article, we’ll share tactics that helped us at Ahrefs increase organic traffic over the years. Nothing…
Content Plan Template & How To Adapt It To Your Needs
Keeping your business top of mind for your targets calls for you to post content regularly. You must post the right things at the right time to make the biggest…
18 Online Review Statistics Every Marketer Should Know
Online reviews are an unavoidable part of doing business in today’s digital age. Every marketer worth their salt knows that online reputation is everything. Whether you own or manage a…
Key Insights From TikTok In The What’s Next 2023 Trend Report
Over the past year, the global TikTok community has outgrown many of its Gen Z stereotypes. It has created new genres of entertainment, shared authentic stories that have brought communities…
How To Use Pinterest For Ecommerce
Pinterest is one of the least popular, most underused social media platforms for brand marketing. However, the lack of popularity is not due to the lack of potential. Pinterest, when…
Three Ways to Evolve Your Link Building in 2023 — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Welcome to 2023! In the first…
Google Cloud Launches New AI Tools for Retailers
Google Cloud is launching four new and updated AI tools to provide customers with a smoother online shopping experience and assist retailers with in-store inventory management. A personalized search and…
Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites
Automattic introduced a new ad network called Blaze which places advertising on free WordPress.com websites and Tumblr. Advertising starts at $5/month. Automattic is the company behind WordPress.com, WooCommerce, Akismet, Tumblr…
How to Use Google Keyword Planner in 2023
Google Keyword Planner is a keyword research tool for advertisers. But you can also use it to find keywords for SEO. It can even show you the keywords your competitors…
How Zapier Built a Content Marketing Machine
How do you help people discover software they need but don’t yet know exists? That was the challenge I faced when I became the second member of Zapier’s editorial team…
The 5 Best Ways To Outrank Your Competitors In 2023 With AI
Here are five ways you can use Contentedge to streamline your workflow and step up your content strategy. 1. Get Complete Control Over Authoritative Long-Form Articles Written With AI &…
What Content Marketers Need to Consider
If you’ve ever written a blog post or online article, you’ve asked the question before: How long should this be? In other words, what’s the optimal length of web content…
Microsoft Announces Store Ads & Other Updates
Microsoft published its newest round of advertising product updates today. Among the top updates is the launch of Microsoft Store Ads on desktop devices. The updates to Microsoft’s advertising products…