Simplifying the Page Experience report | Google Search Central Blog
Wednesday, August 4, 2021 The Page Experience report in Search Console launched earlier this year to offer publishers and site owners a way to quickly understand how their sites fare…
Massive CTR Study Reveals Actionable Insights
seoClarity published a research study of 750 billion impressions and over 30 billion clicks, the largest CTR study ever. The massive research yields multiple insights into Google search CTR behavior…
Google Drops Sites Hosted on SiteGround
SiteGround has confirmed a serious issue that has caused Google to stop crawling many sites hosted there since Monday. Publishers are panicking as web pages and ecommerce store products drop…
8 Steps to Grow on a Budget
Startups are always on the lookout for scalable growth tactics that can be done with little or no money. Search engine optimization, or simply SEO, is one of them. SEO…
Hiring a Content Marketing Agency? Ask These 11 Questions First
Hiring just any content marketing agency is easy. If you need to start pumping out content quickly, there are plenty of options out there. However, finding the right agency –…
Will AI Writing Eventually Replace Human Writing?
The emergence of artificial intelligence (AI) has paved the way for great things in the tech industry. There’s no doubt it’s an innovation for tomorrow’s world, allowing us to automate…
Is It a Google Ranking Factor?
The length of time between clicking the link to view the webpage and clicking the back button to return to search results is referred to as dwell time. On paper,…
Sites Need To Be Worthwhile To Be Indexed
Google’s John Mueller offered more information about that pesky “Discovered – but currently not indexed” message in Google Search Console. Mueller answered a series of tweets about what’s going on…
Search Analytics API now supports Discover, Google News, and Regex
Monday, October 25, 2021 The Google Search Console Performance reports already show data about Search, Discover, and Google News to site owners that have this type of traffic. Since we…
3 PPC Strategies That No Longer Work & What To Replace Them With
This post was sponsored by Adzooma. The opinions expressed in this article are the sponsor’s own. Managing successful paid media campaigns requires a synergy between your brand’s needs and the…
How To Use Hashtags On Instagram: Everything You Need To Know
Do you want to grow your engagement on Instagram? Hashtags let you reach audiences interested in a specific topic. In this post, we’ll show you how you can use hashtags…
LinkedIn Lets Freelancers Promote Their Services For Free
LinkedIn Services Marketplace, now available to everyone after a limited launch earlier this year, lets professionals promote their freelance services for free. Services Marketplace first launched in February to a…
A Complete Guide To Product-Led Content Strategy (With Examples)
Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what…
YouTube Removes Dislike Counts On All Videos
YouTube is removing public dislike counts on all videos, though the dislike button will remain available for users to customize their recommendations. This permanent change follows an experiment earlier this…
Improve Your Reporting and Make Stakeholders Listen by Incorporating Share of Voice
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. What is “share of voice”? Share…
17 Free Online Marketing Courses to Learn Digital Marketing
We asked Twitter users to recommend their favorite free digital marketing courses and received over a hundred replies: Is there a good FREE digital marketing course that you can recommend?…
How To Analyze The Performance Of Your Multi-Domain SEO Program
Does having multiple domains help or hurt your SEO? Let’s go for the Featured Snippet! The short answer is that having multiple domains can definitely be problematic for SEO performance…
25 Facts You Didn’t Know About Baidu
Google always dominates the SEO headlines. Content creators, website managers, and SEO experts go into a frenzy whenever Google publishes new updates about its algorithms and ranking factors. But that…
How Do I Rank Better Internationally In One Or Many Countries?
Today’s Ask an SEO column is a 2-for-1 special dealing with questions about ranking in multiple countries. Parth in Ahmedabad asks: “One of my clients want to rank in the…
Expert Social Media Marketing Predictions For 2022
This past year has certainly given social media marketers plenty to chew on as they set strategy and allocate budget for 2022. Snapchat emerged as a major player in social…
How To Enable Key Moments Snippets In Google Search
Learn how to enable key moments snippets in Google Search, which allows searchers to jump to the specific part of a video they’re interested in. Google’s latest installment of its…
Google Will Be Testing IndexNow
Microsoft Bing announced in October the development of a new crawling protocol called IndexNow that promises to make crawling and indexing more efficient. Google however has remained silent about whether…
How to Make WordPress Optimization Easier & More Effective [Podcast]
Optimizing your WordPress website is a never-ending job. But that doesn’t mean it has to be hard or complicated. Syed Balkhi, founder and CEO of Awesome Motive joins Loren Baker…
Twitter Blue Launches In United States
Twitter Blue launches in the United States and New Zealand after being introduced in Canada and Australia earlier this year. “We are excited to share that Twitter Blue is now…
10 Things You Can Do With Google Analytics You Didn’t Know About
If you’ve been doing search engine optimization (SEO) for years, you probably think you know everything there is to know about Google Analytics (GA). But this post offers some interesting…
The Biggest PPC Trends of 2022, According to 23 Experts [Ebook]
Ready to be more successful at PPC in 2022? Then you need to keep up-to-date with PPC trends and strategies. This ebook is filled with the insights you need. We…
The Only 8 Link-Building Tools You Need in 2021 (Free & Paid)
Link building has been my passion for nearly a decade. Before working for Ahrefs, I worked as a link-building consultant, helping dozens of clients build hundreds of links. What I…
10 Good Alternatives To iStock For Marketers
Good content is key to ranking in Google, but great content is essential for delighting your readers. Happy readers are more likely to convert due to the simple fact that…
Why Some Sites Lose Rankings in Core Update
Google’s John Mueller answered a question in the SEO Office-hours hangout about recovering from a core algorithm update. His main point was to rule out random spammy backlinks or technical…
3 Ways Agencies Should Measure Marketing ROI
Do you want to provide value to your clients so they will keep you on retainer? If so, one valuable piece of data you could provide for your agency’s clients…